EA_Renault_A.jpg

renault

client: Renault
agency: Droga5
art director: Marcus Johnston
art director: Roy Torres
production: Anthony Martin
car photographer: Darren Capp

The creation of this image for motor company Renault required multiple disparate images to be combined in an engaging and surreal way, showing the two different 'worlds' or lifestyles that could be experienced as a proud owner of a Fluence or Megane.

Significant work was required to effectively re-light both the museum and Las Vegas cowboy components in the background from daylight to night. The final result is a unique treatment that is very graphic, yet still photographic, helping to tie both the two different background 'worlds' and cars together.