Electric_Art_SAXA_sdw.jpg

saxa salt

agency: 303 Sydney
ecd: Simon Langley
senior art director: Seamus Higgins
print producers: Lucy Trengrove & Zoe Paulsen
Photography: Electric Art

The brief was to use SAXA salt to create a 'beautifully rendered' but natural looking pack, true to it's shape& contours. EA decided the best way to achieve the required result was photographically. The trick was to experiment with different grains of salt, using a range of sizes and shapes, whilst keeping the correct scale in mind. Josh, our in-house photographer, shot over several days to achieve the desired texture & detail. These were painstakingly combined in retouching to create the salt grinder silhouette.