FROD4243_Frost_Design_Seksui_House_Electric-Art_1500x770.jpg

Sekisui House

agency: Frost* Design
design director: Benjamin Hennessy
senior account manager: Bryn Berry 
 

The design & thought process that goes into the pre-engineering of a Sekisui House has to be seen to be believed. When Frost* Design commissioned EA for this brief we were invited on a site visit & were impressed at just how accurate & beautifully designed the system was.

This needed to be reflected in the CGI illustration of the timber joint & as a result every piece of wood, bolt & pin has been truly modelled to within the submillimetre with carefully accurate shaders applied. We experimented with various levels of deconstruction & composition & explored a number of lighting scenarios before arriving at this carefully thought out piece.