agency: Frost* Design
design director: Benjamin Hennessy
senior account manager: Bryn Berry
The design & thought process that goes into the pre-engineering of a Sekisui House has to be seen to be believed. When Frost* Design commissioned EA for this brief we were invited on a site visit & were impressed at just how accurate & beautifully designed the system was.
This needed to be reflected in the CGI illustration of the timber joint & as a result every piece of wood, bolt & pin has been truly modelled to within the submillimetre with carefully accurate shaders applied. We experimented with various levels of deconstruction & composition & explored a number of lighting scenarios before arriving at this carefully thought out piece.