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https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779d6bfe8731ec3649ca7/1496724095857/Edna_goes_abroad_electric_art_thumbnail.jpg Motion Gallery - edna goes abroad edna goes abroad Our CD & Head of 3D Bruce Bigelow created this lovely gentle promotional piece for his wife Sandra's vintage clothing business, Edna Goes Abroad. Lovers of vintage fashion can follow Sandra here. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779e3a976afbcece1651f/1482204019380/electric_art_showreel.jpg Motion Gallery - electric art 2016 showreel electric art 2016 showreel   https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779d0bfe8731ec3649c20/1496724095333/CLEM4473_clemenger_Tim_Tam_Chocolicious_Electric_Art_1500.jpg Motion Gallery - tim tam chocolicious tim tam chocolicious agency: Clemenger Sydney senior art director: Ollie Beeston senior copywriter: James Beswick senior agency producer: Paul Whelan biscuit & cream photography: Stephen Stewart stills production: Geraldine Quinn Hot on the heels of our recent success on the Californian Almonds brief, Clemenger Sydney approached EA to create a print & motion piece for Tim Tam Chocolicious. We needed to create a beautiful sculptural image that had taste appeal & readability over all else. The actual product is really quite tiny so we had to recreate the ingredients at a larger scale using CGI & photographic textures. Stephen Stewart did a great job shooting the biscuit & cream textures which we combined with detailed CGI sculptures in retouching. Chocolate & confectionary images require hyper-realistic shaders & lighting to bring out the very best in the product. We worked on the animation components simultaneously, focusing on an ultra slow-mo style to highlight the velvety richness of the chocolate. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779f140667a438189d062/1496724095335/Electric-Art_Ryobi_Samurai.jpg Motion Gallery - ryobi ryobi agency: Fenton Stephens Melbourne creative director: Alex Fenton art director: Aaron Tyler senior account manager: Hannah Turner This was pretty much a dream job from the guys over at Fenton Stephens. EA were briefed to modernise the famous Ryobi Samurai to create a more modern, kickass version. We created a realistic, dynamic 4 second animation for the TVC end frame as well as detailed images for online & POS. The character design phase explored the extremes of what the Samurai could be, from a slightly modernised traditional character to a more exaggerated superhero. Elements were taken from both ranges, eventually settling on a hybrid. Strong links to a traditional samurai (swords, helmet design, sandals, underclothing) were given a twist with materials like lacquered metal & rubber to reach the current design, which was built in CGI & rigged with incredible detail. Pete Commins did an incredible job on the character design & the modeling. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779cfa2bab88225a1a40f/1496724095552/Choc_Caramel_splash_almonds_Electric_Art.jpg Motion Gallery - chocolate caramel splash with california almonds Chocolate caramel splash with california almonds We took the CGI liquid assets we created for the California Almonds print ad, & added CGI almonds, creating this lovely animated sculpture. It's all about the lighting & the shaders with this one, making the caramel softly translucent & glassy & the chocolate velvety. It's all in the details! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779fa40667a438189d0c2/1496724095572/mcdonalds_maccas_ice_cream_Electric_Art.jpg Motion Gallery - exploding ice cream exploding ice cream We created this exploding ice cream cone entirely in CGI, just for fun really. A photogrammetry-based ice cream cone, shattered realistically in Rayfire then animated using real physics. Good enough to eat. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779eda976afbcece16590/1496724095570/Electric-Art_Equal.jpg Motion Gallery - equal equal agency: Ensemble head of art: Steve Liu stills & motion photography: Stephen Stewart photography production: Geraldine Quinn Model Making & Rigging: Mark Guffogg cgi packaging: Electric Art A fun little one for the guys at Ensemble. Our CGI guys created the pack & Stephen Stewart worked his magic shooting the slow-mo video of the sugar & the background. EA comped all the shot & CGI elements together to create the final assets for print & TVC. See you later sugar! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779f4a976afbcece165c6/1496724095574/Electric-Art_Smart_pak.jpg Motion Gallery - smartpak smartpak client: Smartpak brand identity: Darling Brands We created this little promo piece for the augmented reality app Smartpak. It's all about digital surprises emerging from your supermarket boxes! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/56677a03a976afbcece16678/1496724096118/Totem_logo_tropfest_Electric_Art.jpg Motion Gallery - totem logos totem logos agency: Totem ceo: Steve Crombie HDRI photography: Electric Art Our friendly neighbours at digital consultancy Totem required a couple of promotional pieces for their sponsorship of Tropfest. We were happy to oblige & created these CGI animations, managing to cram a boatload into the allotted 3 seconds. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779dbbfe8731ec3649ceb/1496724096099/Electric_Art_Augmented_experiences.jpg Motion Gallery - augmented experiences augmented experiences client: Augmented Experiences brand identity: Darling Brands The boys at Darling Brands came up with a great logo for Augmented Experiences. The challenge was to take that Escher - like creation & bring it into the 3D world & arrive at simplicity from complexity. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779debfe8731ec3649cfe/1496724096350/electric_art_imagination_commonwealth_bank_vault-open.jpg Motion Gallery - commonwealth bank commonwealth bank agency: Imagination Sydney digital art director: David Clarke print designer: Ram Castello digital designer: Lee Nguyen copywriter: AJ Tennant digital producer: Anna Bay EA utilised a combination of photography & CGI to create The Commonwealth Bank Time Vault for Sydney agency Imagination. Filming live action footage inside the bank's high security vault wasn't an option so we photographed the environment & recreated the setting in CGI. This process gave us the flexibility to extend the walls and expand the space. We filmed dry ice vapour in our EA studio (fun!) & incorporated this live element into the scene. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779dcbfe8731ec3649cf1/1496724096354/electric_art_bmw_x5_front_sdw.jpg Motion Gallery - bmw x5 bmw x5 agency: Ogilvy Melbourne creative: Cameron Mitchell art buyer: Mary Darzi TV producer: Charlotte Griffiths EA was briefed to tailor existing overseas assets to work for the local campaign for the BMW X5. We worked with the supplied base shot of the retouched car on the background & had a lot of fun visually framing the new X5 on stage & communicating the idea of the X5 being an urban & outdoor SAV. EA sculptured & lit the rock curtains in CGI to match the scene, then added the plants, floorboards, canvas & wooden textural backdrop in retouching. Extra smoke was dropped in & the overall scene was relit to create extra drama & atmosphere. EA repurposed the asset & tracked the rock curtains into the moving shot for the TVC end frame. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/56677a0540667a438189d158/1496724096580/XUXU4297_2XU_Mens_running_shirt_GHST_Electric_Art.jpg Motion Gallery - 2xu 2xu client: 2XU creative: Mike Napier photography of shirt: Stephen Stewart 2XU commissioned EA to create this campaign for their new revolutionary running tops which are engineered for absolute efficiency. EA worked with Stephen Stewart who captured our super sporty talent running in the studio to get some great realistic motion in the shirt. The dust was made in CGI using a particle system & combined in retouching with photographic material. The atmospheric background was created using a blend of EA Image library material & stock. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779e1a2bab88225a1a51c/1496724096582/electric_art_navy_helicopter.jpg Motion Gallery - navy recruitment navy recruitment agency: GPY&R Melbourne exec creative director: Ben Coulson creative director: Chris Northam art director: Ant Simmons copywriter: Alex Wadelton Another great brief from the Defence Force team at GPY&R Melb. This was technically a very difficult job to realise as we had to start off with a basic model of the helicopter, then deconstruct it & literally invent structures that could be placed inside the interior. To achieve the concept of a technical drawing, many parts were required to be interspersed in rows that could potentially join up to form a whole part of the helicopter. We had reasonably detailed information about the helicopter's engine & cockpit, but more obscure details like the internal airframe & hydraulics had to be designed more or less as we imagined them and then made to look as authentic as possible. The most difficult part of the job was to determine just how realistic the scene should be. Was it a large aircraft hangar where a real helicopter had been pulled apart and then suspended along with it's pilots in the air? Or should we be exploring a combination between a technical illustration & model? The end result became a hybrid of both of these ideas, hovering somewhere between a technical illustration & a photo real image. We were also approached by the agency to provide an animated version. This aesthetically beautiful, yet very technical CGI visual went on to win a well deserved bronze press Lion at Cannes for Art Direction. It was also selected to appear in Luerzers Archive 200 Best Digital Artists Worldwide 2013-2014. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779e540667a438189cfaf/1496724096823/Electric_Art_Sony_note.jpg Motion Gallery - sony sony agency: Saatchi & Saatchi Sydney creatives: Nic Buckingham & Steve Back art buyer: Skye Houghton EA created the various "mini" notes using a CGI particle system. Hero frames were selected, rendered in high resolution & finished in retouching. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/56677a0440667a438189d127/1496724096833/Toyota_Dependability_Electric_Art.jpg Motion Gallery - toyota usa toyota usa agency: Saatchi & Saatchi LA art director: Joshua Gilman typography: ilovedust UK agency producer: Cindy Rowe Electric Art joined forces with UK based typographer, iLoveDust, to realise Saatchi & Saatchi LA’s important brand repositioning campaign for Toyota in the US. The CGI typography was constructed from various materials appropriate to the copy & the brand. We went on to create a moving model for the Dependability concept. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/56677a01a976afbcece16674/1496724097055/Sushi-BarclaysElectric_Art.jpg Motion Gallery - barclays ishare barclays ishare agency: Coleman Rasic Carrasco art director: Dejan Rasic production: Rene Shalala The aim of the brief was to encourage Asian investors to build a share portfolio. EA made a unique “lego” style block, & then built the CGI sushi model. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779dda2bab88225a1a4cd/1496724097076/Electric_Art_Brain_sdw.jpg Motion Gallery - glass brain glass brain agency: Ogilvy CommonHealth Sydney creative director: Toby Pickford agency producer: Marc Pinto EA was commissioned to create this intricate print visual & animation in CGI to illustrate the destructive effects of stroke damage on the brain. The glass brain was modelled featuring varying degrees of reflection & refraction so that both the brain & the explosion appear instantly recognisable. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779f7a2bab88225a1a619/1496724097284/Kit_kat_Chunky_Electric_Art.jpg Motion Gallery - kit kat chunky kit kat chunky agency: JWT Sydney creative director: John Lam photographer: Stephen Stewart model maker: Rocket Models The Kit Kat Chunky 3 launch campaign required a unique combination of CGI, photography & model making to achieve a punchy & dynamic representation of this new confectionary. Working closely with both photographer & model maker, Electric Art combined these raw components in virtual space to create a CGI Kit Kat that was easily posed for print media, & easily animated for the accompanying TVC. The resulting animation is fast & dramatic - with a slightly grungy style. The extreme perspective, saturated bold colour & a hyper-real look all add to the dramatic impact. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779d7a2bab88225a1a48f/1496724097521/electric_art_alexandra_canberra_uni_sdw.jpg Motion Gallery - university of canberra university of canberra agency: OMG Creative creative director: Peter Murphy art director: Peter Hibberd photographer: Andreas Smetana stills producer: Natalie Loveridge film production co: Luscious TVC producer: Tim Berriman We jumped at the chance to be involved in this intricately crafted campaign targeted at students aiming to break into their chosen career fields. We created a CGI room environment with a glass wall & shattered it. We used a very realistic dynamic shattering effect that replicated what would happen in the real world. Andreas Smetana worked his magic shooting the talent. We also worked closely with Luscious & Andreas to create the special effects for a TVC & cinema ad. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779e8a2bab88225a1a573/1496724154716/electric_art_vanish_sdw.jpg Motion Gallery - vanish vanish agency: Euro/Houdini Feats art director: Ben Pearce creative services/production: Warrick Nicholson photographer: Stephen Stewart This was one of those very involved, collaborative big production numbers involving all departments. Photographer Stephen Stewart was on board to shoot stills & motion footage in our in-house studio. Stephen shot the shirt in sections floating inside a tank for maximum control & then went on to capture streams of bubbles as well as the product under water. The shapes of the 'Stains' & streams of bubbles were created in CGI using a particle system. The type & tank were also modelled in CGI & integrated together in retouching. Part of the brief was to create an animated version of the print. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779ecbfe8731ec3649dbb/1496724141891/Electric_Art_Yahoo_Airlift_city.jpg Motion Gallery - yahoo! airlift yahoo! airlift agency: Goodby Silverstein & Partners - San Francisco art director: Ryan Meis A hyper real, super clean, atmospheric cityscape was required, we made this one completely in CGI. We were so happy with the final result that we decided to use the architecture created for the print & animate it. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779e0a2bab88225a1a51a/1496724129471/Electric_Art_Miller_Coors_Mountains.jpg Motion Gallery - millercoors millercoors client: MillerCoors USA agency: Draftfcb Chicago creative director: Julio Desir art director: Rich Romero art buyer: Lisa Bellis photographer: Spid We blended CGI & photography to bring an imagined mountain range to life....a mountain range so beautiful that you wonder if it could actually exist, which in this case, it doesn't! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/566779f7bfe8731ec3649e32/1496724098208/Helluva_Snacks_trust_fall_Electric_Art.jpg Motion Gallery - heluva good Heluva good agency: Be A Protagonist - New York creative director: Wyndham Stopford account director: Nicole Scuba photography: Zachary Scott @ Sharpe + Associates production: Cynthia Cohen @ Right Arm Productions https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/571f0a55a3360cf11eba3922/1487551757968/Sea_Doo_Thumbnail.jpg Motion Gallery - sea-doo https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/57397561d210b8ad84953367/1482204025333/YRAU4640_AWARD_CFE_feature_Electric_Art_1500x575.jpg Motion Gallery - 2016 AWARD CFE https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/5739756240261d3568f3ee7e/1485152254831/huawei.jpg Motion Gallery - huawei g9 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/57440962b09f9544b596cb0a/1482206376351/SHAW4518_Venables_Bell_Leinenkugel__Harvest_Patch_Shandy_3_Electric_Art_1500.jpg Motion Gallery - Leinenkugel's https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/577de8f8176dc41f7d52c71c/1467869415338/Showreel.jpg.png Motion Gallery - electric art showreel electric art showreel https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/577de9f091b186410c0b3b90/1467869660715/Showreel.jpg Motion Gallery - email@electricart.com.au electric art 2016 showreel https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/577deafc6fd27c1ffa67d92d/1467869681391/Showreel.jpg Motion Gallery - email@electricart.com.au electric art 2016 showreel https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/57b680705149bf1168d638e5/1471578203551/ Motion Gallery - electric art 2016 showreel electric art 2016 showreel   https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/5858a63ef5e23119f3896e63/1482204937979/kidney_road_jpg.png Motion Gallery - Kidney Road https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/58858596893fc0ce7073a7a3/1496724095568/Equal_Very_Vanilla_Thumbnail-Electric-Art.jpg Motion Gallery - Equal Very Vanilla https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/58aa3d959f74561f4dc2b5ee/1496724095575/Sekisui.jpg Motion Gallery - Sekisui House https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/592d28993a041194d451f5ed/1496131925499/IKCO4732_Ikon_Peter_Lehmann_Wines_Electric_Art_1500.jpg Motion Gallery - Peter Lehmann Wines https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667727357eb8dc21f8b655c/592d2895197aea2858229f40/1496724098239/ Motion Gallery https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/593632ba03596ea531e799b1/1482204019380/ Motion Gallery - electric art 2016 showreel electric art 2016 showreel   https://www.electricart.com.au/frontpage-feature daily 0.75 2017-04-20 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/5577c488e4b02cd823dfc7b5/1476340142555/HAVA4358_Havas_Sony_Alpha_Electric_Art_homepage_1500.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/559c7c47e4b0853d3bb1021a/1438657454783/SASA4372_Saatchi_Sydney_Electric_Art_Toyota_Aurion_Bend_1500_homepage.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/5577c339e4b09779d0649194/1476340142559/Electric_Art_Glassons_boat_homepage_1500.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/5626ebb2e4b01fbf93c5bc2e/1476340142557/JOY4392_Joy_Zip_water_father_and_child_2_Electric-Art_1500x575.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/5587aeafe4b0eb99d4b1d8e4/1448325520487/Feature_Template+small.png Frontpage Feature - play god https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/57396680555986b60e72974e/1476340171850/SHAW4518_Venables_Bell_Leinenkugel__Cranberry_Ginger_Shandy_detail_2_Electric_Art_1500x575.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/57fd927d37c581b95798a7eb/1476235940613/YRAU4640_AWARD_CFE_feature_Electric_Art_1500x575.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/585771072e69cfba3ccf9427/1482125627306/SHAW4455_Kidney_Highway_Electric_Art_crop_1500x575.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/585771551b631bc19813eed7/1482125991876/SHAW4455_Kidney_Highway_Electric_Art_crop_1500x575.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55766189e4b0ba7a870a23d6/58f84adc1b10e33a490f35e3/1492667165978/Electric_Art_RV_GRANNY_Miracle_Whip_feature.jpg Frontpage Feature https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/58f84b1de4fcb55832fb4d44/1448325520487/ Frontpage Feature - play god https://www.electricart.com.au/interactive-gallery daily 0.75 2016-11-08 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/56677a76df40f3a42f3c89ac/1449640348626/electric_art_impreza_sprinkles_sdw.jpg Interactive Gallery - subaru - get a grip subaru - get a grip agency: Disciple creative director: Pete Buckley art director: Peter Defries account director: Vincent Pled car & background image: Supplied by agency We are really thrilled to be involved in more & more type projects these days. We were supplied the car & the background image & were briefed to create the headline in CGI. This was a fun one from the start as we had the opportunity to produce assets for various media including print, a website animation, assets for web banners & an iPad interactive ad for The Sydney Morning Herald. Our CGI department created a complex, particle-physics based system to generate gazillions of hundreds & thousands or sprinkles & make them behave in a realistic way. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/56677a7a69492e8025100be7/1461719488496/electric_art_janssen_print_sdw.jpg Interactive Gallery - janssen janssen Agency: McCann Healthcare Sydney Executive Creative Director: June Laffey Art director: Thomas Dirnberger Account Manager: Charlie Cooper Programming & interaction: Wasabi Client: Janssen McCann Healthcare commissioned Electric Art to be involved in what may just be the ultimate project - the creation of a foosball interactive quiz! The agency came up with a clever concept to engage Gastroenterologists attending a conference. The idea was to encourage them to participate in a knowledge quiz against some of the diseases that they were trying to fight. We teamed up with the clever people at Wasabi who realised the programming and interactive end of the project. The mighty Janssen team took on the IBD disease states in the entirely CGI created quiz. Based on mechanical tin toys of old and board games from the 50s and 60s, the whole experience took on a retro look and feel. Electric Art created a graphically rich, quirky retro interactive environment that was real and engaging. EA's CGI artist Pete Commins lent his considerable skills to animating the project and creating retro characters. The feedback from the conference was that it was a spectacular success and the project went on to win a number of healthcare awards. Result! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/56677a84dc5cb4375e239b65/1461719310085/Toyota-Thermo_Gatefold_Electric_Art.jpg Interactive Gallery - toyota thermo toyota thermo agency: Publicis Mojo Sydney creative director: Micah Walker art director: Dave Gibson art buyer/producer: Alison Dunlop photographer: Greg White photography producer: M.A.P. Sydney Working with UK based photographer Greg White, EA had to comp together the fire & ice testing facility to create print executions matching the TVC. The tunnel section around the car & the fire and ice blasters were set builds. These components plus hundreds of captures of flamethrower blasts (including a car being hit with the flamethrower) were all shot by Greg for reference & comping material. This process was repeated with a fire extinguisher for the ice blast / liquid nitrogen effect. Additional frosty ice texture was added to the car in post. The car was shot separately & lit to match the flaming smoky environment. Great source images led to a very striking final image. EA was also commissioned to create an ipad ad based on the TVC. Users were encouraged to activate effects such as fire and ice & then interactively rub them away to reveal the hero car. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/56677a82bfe8731ec364a487/1461719350763/Laing_and_Simmons_Albany_St_Rooftop_Electric_Art_1500.jpg Interactive Gallery - laing + simmons real estate laing + simmons real estate client: Laing + Simmons Projects CGI development for VR & print: Electric Art virtual reality studio: Start VR branding & design: Darling Brands Laing + Simmons Projects approached EA with an exciting challenge, to create a new & innovative experience for potential investors looking to purchase apartments off-the-plan. EA bought together a consortium consisting of Start VR, a virtual reality studio & Branding Specialists, Darling Brands to partner together to realise a full promotional package from branding through to a virtual reality experience. The EDGE 28 development in Sydney's St Leonards is the first Australian real estate development to offer buyers a fully immersive virtual reality experience. Photo-realistic CGI images & drone photography mean buyers can use VR to experience an off-the-plan apartment first hand, revolutionising the sales & buying experience. Potential buyers can get a sense of the panoramic views, spaces & layout before construction even starts & develop an emotional connection. You can visit the onsite showroom or take a virtual tour from the comfort of your couch, by downloading the EDGE 28 App from either the App Store or Google Play & viewing it with a Google Cardboard viewer. The app includes features such as a first person street view to show the view of the apartment from the street, atmospheric audio of wind & street noises to add to the immersive experience & various photo-real CGI renderings showing the apartment at different times of day. Creating a seamless integration of the photo-realistic CGI texturing & lighting with the drone environments was essential in order for the VR experience to seem real & for the spaces to feel both beautiful & aspirational. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/56677a7edf40f3a42f3c89ec/1449639437973/Electric_Art_Mizuno_Running.jpg Interactive Gallery - mizuno mizuno agency: McKinney Durham N.C. art director: Josh Souter art buyer: Kellie Bingham graphics: Oddfellows San Francisco It was a pleasure to work with our agent Sharpe + Associates on this unique brief for US agency McKinney. EA collaborated with the agency to create an interactive experience for their client Mizuno's microsite. The site entitled "What if everybody ran?" depicts a runner who literally runs from morning to night. It aims to demonstrate the many health benefits of running with statistics indicating how things could change for the better if everybody ran. EA comped numerous stock shots together to create the background for the runner on the microsite as well as the artwork for the instore poster. The campaign appeared across social media with the hashtag #IfEverybodyRan & was profiled in an article in The New York Times. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/56677a76a128e64173374ce6/1461719583984/electric_art_coal_plant_sdw.jpg Interactive Gallery - ge ecoimagination centre ge ecoimagination centre agency: Imagination Sydney creative strategy director asia pacific: Chris Dobson ecd: Al Petrie senior copywriter: Ryan Sequeira digital cd: David Clarke digital art director: Dhani Sutanto technical lead: Slawomir Jasinski lead creative developer: Pete Shand creative developer: Tom Byrne creative developer: Clinton Davis senior agency producer: Jo Yates senior digital producer: Jon Rout digital producer: Joko Wang Imagination Sydney approached us to help articulate their design vision on this unusual & challenging brief. The agency wanted to create a physical 3D city as a centrepiece for a huge installation in Masdar City, Abu Dhabi. The purpose of the 3D city was to depict GE's proposition for an energy-efficient design & planning future for the Middle East. The scope of the project was enormous – hundreds of buildings had to be designed in CGI, then physically machined or hand built out of perspex to cover the 5m x 3m installation. Mosques, railway stations, coal plants, wind farms, residential & a modern middle eastern CBD all had to be intricately 3D modelled in such a way that they could be machined by computer within the Chinese based model making facility. High resolution screens were installed beneath the solid perspex city to project complex graphics to describe various scenarios & stories. EA also produced a range of highly detailed animations for the facility to further support the physical city. EA's talented Pete Commins did an amazing job articulating the design so that it appeared intricate & beautiful when viewed up close as well as iconic from a distant. This was a great exercise in design simplification, so that the user could determine from a distance the purpose of a specific building or city area. The exhibition is now a base for training & innovation for businesses and students across the Middle East. You can learn more about the creation & installation of the GE Ecomagination Centre here. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/56677a8069492e8025100c2a/1462762646218/Electric_Art_Toyota_Thumbs_Glass_Family.jpg Interactive Gallery - toyota kluger toyota kluger agency: Saatchi & Saatchi Sydney creatives: Simon Cox & Nils Eberhardt art buyer: Skye Houghton Using the Toyota supplied car exterior as a base, Electric Art worked on generating the car interior & glass family using CGI, then combined all the elements using traditional retouching techniques. When working with any translucent material in CGI, the lighting & materials are often tricky, and require a fine attention to detail to achieve a realistic result. Great care was taken to produce just the right balance of reflection & refraction in the glass material, achieving a great looking, realistic result. EA also handled the creation of various assets for the accompanying online campaign as well. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/57fc7094cd0f68accf0c3ef4/1478565228238/sara.png Interactive Gallery - nbn snapchat lens https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/57fc71555a655bf3801b4d9b/1476161843423/sara.png Interactive Gallery https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/5667728257eb8dc21f8b662a/57fc7169304544f73197697f/1476161880232/sara.png Interactive Gallery https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/58211d6cbebafba2acfbb32f/1478565228238/ Interactive Gallery - nbn snapchat lens https://www.electricart.com.au/social-media-icons daily 0.75 2015-09-02 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55e66377e4b028016a8ea5df/55e66385e4b048d3ac2ce3cb/1441162120006/socialmedia-facebook.png Social Media Icons https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55e66377e4b028016a8ea5df/55e66385e4b05f924df350be/1441162120897/socialmedia-instagram.png Social Media Icons https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55e66377e4b028016a8ea5df/55e66385e4b028016a8ea62f/1441162118031/socialmedia-vimeo.png Social Media Icons https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55e66377e4b028016a8ea5df/55e66385e4b028016a8ea62c/1441162117727/socialmedia-linkedin.png Social Media Icons https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55e66377e4b028016a8ea5df/55e66385e4b05f924df350c0/1441162117842/socialmedia-twitter.png Social Media Icons https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55e66377e4b028016a8ea5df/55e66d6de4b076bc35995b23/1441164653719/socialmedia-theloop.png Social Media Icons https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/55e66377e4b028016a8ea5df/55e66d65e4b076bc35995b03/1441164645361/socialmedia-behance.png Social Media Icons https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e66388e4b0be66cf9ab8cd/1441162120006/socialmedia-facebook.png Social Media Icons https://www.electricart.com.au/stills-gallery daily 0.75 2017-06-06 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f90e4b0df45d8c3c54c/1496132271464/EAHJ4338_Inhouse_xmas_card_2014_Electric_Art_1500x2164.jpg Stills Gallery - santa claws santa claws agency: Inhouse Electric Art animal photography: Stephen Stewart santa photography: Stock Merry Xmas & Happy Holidays! We've come up with a little Xmas cheer inspired by our Schick campaign for Y&R NZ. Furry critter photography by Stephen Stewart. We look forward to the opportunity to play god with you in 2015. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fcce4b07ad504d1b9b3/1496132240707/Electric_Art_Bundaberg_Quench_Wharf_sdw.jpg Stills Gallery - bundy - quench your curiosity bundy - quench your curiosity agency: Leo Burnett Sydney ECD: Andy DiLallo creatives: Matt Swinburne & Zaid Al-Asady agency producers: Adrian Jung & Jeremy De Villiers photographer: Andreas Smetana stills producer: Natalie Loveridge Leo Burnett approached EA to work on this fantastically unique campaign. Creative retouching briefs of this calibre don't come around very often & we jumped at the chance to be involved. Multiple background shots were provided by Andreas Smetana for the Orchard, Alley & Pier executions & were stitched together in retouching to create large background plates that could work across multiple formats. Andreas's amazing shots of the talent, arm & bottle were then shot in studio & dropped into the scene. EA created the wave & fish splashing over the pier using a combination of stock plus images from our in-house library. The agency did a terrific job creating the artwork base for the headlines. EA then used a combination of CGI, stock & retouching to create the frayed canvas, neon & ethereal mist final type. The campaign went on to win EA a silver at AWARD for print craft digital enhancement & manipulation. It also picked up a bronze AWARD for photography. High fives all around! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f65e4b0e37ee50276b6/1496132261576/Agency-Pelican-with-artwork_John_West_Electric_Art.jpg Stills Gallery - john west pelican john west pelican agency: Grey Melbourne art director: Tim Holmes photographer: Stock & Electric Art Our CGI department scanned fabric holding tins of John West & then sculpted the final shape. This CGI gullet was then embedded onto a stock shot of a pelican. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20c3e4b07ad504d1c29b/1496132241811/Electric-art_coal-plant_sdw.jpg Stills Gallery - ge ecoimagination centre ge ecoimagination centre agency: Imagination Sydney creative strategy director asia pacific: Chris Dobson ecd: Al Petrie senior copywriter: Ryan Sequeira digital cd: David Clarke digital art director: Dhani Sutanto technical lead: Slawomir Jasinski lead creative developer: Pete Shand creative developer: Tom Byrne creative developer: Clinton Davis senior agency producer: Jo Yates senior digital producer: Jon Rout digital producer: Joko Wang Imagination Sydney approached us to help articulate their design vision on this unusual & challenging brief. The agency wanted to create a physical 3D city as a centrepiece for a huge installation in Masdar City, Abu Dhabi. The purpose of the 3D city was to depict GE's proposition for an energy-efficient design & planning future for the Middle East. The scope of the project was enormous – hundreds of buildings had to be designed in CGI, then physically machined or hand built out of perspex to cover the 5m x 3m installation. Mosques, railway stations, coal plants, wind farms, residential & a modern middle eastern CBD all had to be intricately 3D modelled in such a way that they could be machined by computer within the Chinese based model making facility. High resolution screens were installed beneath the solid perspex city to project complex graphics to describe various scenarios & stories. EA also produced a range of highly detailed animations for the facility to further support the physical city. EA's talented Pete Commins did an amazing job articulating the design so that it appeared intricate & beautiful when viewed up close as well as iconic from a distant. This was a great exercise in design simplification, so that the user could determine from a distance the purpose of a specific building or city area. The exhibition is now a base for training & innovation for businesses and students across the Middle East. You can learn more about the creation & installation of the GE Ecomagination Centre here. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fa3e4b039a5bc7f8883/1496132242565/electric_art_all_new_toyota_rav4_vertical_sdw.jpg Stills Gallery - toyota rav4 - all new rav4 toyota rav4 - all new rav4 agency: Saatchi & Saatchi Sydney creative director: Steve Carlin art director: Darren Borrino art buyer: Danielle Senecky typographer: Gemma O'Brien This execution involved the creation of not just the vehicle but also some cool CGI type & minimalist architecture. In order to create the type, EA had to expound the features of the new RAV4 & utilise the shapes, textures & characteristics that were part of the vehicle. We also created a clean, urban architectural background with a little greenery that could work for the agencies' various media formats. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21b4e4b0df45d8c3d962/1496132239136/Toyota_Thermo_Electric_Art.jpg Stills Gallery - toyota thermo toyota thermo agency: Publicis Mojo Sydney creative director: Micah Walker art director: Dave Gibson art buyer/producer: Alison Dunlop photographer: Greg White photography producer: M.A.P. Sydney Working with UK based photographer Greg White, EA had to comp together the fire & ice testing facility to create print executions matching the TVC. The tunnel section around the car & the fire and ice blasters were set builds. These components plus hundreds of captures of flamethrower blasts (including a car being hit with the flamethrower) were all shot by Greg for reference & comping material. This process was repeated with a fire extinguisher for the ice blast / liquid nitrogen effect. Additional frosty ice texture was added to the car in post. The car was shot separately & lit to match the flaming smoky environment. Great source images led to a very striking final image. EA was also commissioned to create an ipad ad based on the TVC. Users were encouraged to activate effects such as fire and ice & then interactively rub them away to reveal the hero car. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2117e4b0f6d352214294/1496132270999/JOYA4397_JOY_Glassons_boat_1_with_type_Electric_Art.jpg Stills Gallery - glassons glassons agency: Joy. creative director: Steve Back art director: Josie Fox agency producer: Jeff Edwards photography: Andreas Smetana photography production: Natalie Loveridge Great to collaborate with Andreas on this beautiful, atmospheric campaign for Glassons via Joy. The brief required various shots of wind swept models posing precariously on rowboats & buoys within a cinematic & epically dramatic ocean backdrop. Andreas braved the elements out on his boat to shoot many of the ocean captures & the buoy. These shots were supplemented with stock photography & comped with the studio shots of the models & boats. Fun to work on an iconic fashion brand & always great working on any creative brief with Steve Back at the helm. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20b9e4b07ad504d1c245/1496132260327/Electric-Art_Book-Scene-1_new_sdw.jpg Stills Gallery - enantone storybook enantone storybook agency: Ward 6 creative director: Grant Foster art director: John Scott agency producer: Paul Whitehead photography: Electric Art The guys at Ward 6 handed us this beautiful brief & had a very good idea of what they wanted to achieve visually. They were after two images, they needed to resemble realistic & intricately hand made paper models. The visuals required contrasting moods, happy & sad, to reflect possible outcomes for sufferers of endometriosis. The first step involved creating the girl & paper cut outs entirely in CGI, these determined our lighting conditions & we shot the book & table to match & blended them together in retouching. One of the greatest challenges lay in preparing the visuals to work in three different languages. We found a system of modelling realistic paper models where the text could be changed to suit the relevant language. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f9be4b0e37ee502787c/1496132260572/electric_art_accenture_sdw.jpg Stills Gallery - flower flower agency: TBWA\Chiat Day New York associate creative director: Tony Rizzuto director of art production: Teresa Rad photographer: Zachary Scott @ Sharpe+Associates This was our very first collaboration with our wonderful agent John Sharpe @ Sharpe + Associates. S+A photographer, Zachary Scott briefed us to work with him on this image for his client TBWA\Chiat\Day New York. Zack shot the plant stem, bud & background reference over in The States. EA used the agencies' initial wire frames as a starting point for the devices, carefully modifying these to achieve the best interaction with the lighting set up. We then worked closely with Zack positioning the devices, ensuring all the intricate details of reflections, textures & lighting were seamlessly balanced. Although we all worked to tight deadlines, we were lucky to work with a terrific, collaborative team on this job, resulting in the production of a beautifully crafted final image. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2031e4b0df45d8c3cb82/1496132241406/Electric_Art_Nissan_Rocket_Artwork_sdw.jpg Stills Gallery - nissan patrol nissan patrol agency: Whybin\TBWA Melbourne creative director: Paul Reardon art director: Pat Sofra agency producer: Tony Hall photographer: Andreas Smetana photography producer: Natalie Loveridge Andreas Smetana did a stellar job shooting the car, ground & dust for this dynamic visual. EA blended the base car shot with multiple shots of red dust & clouds. We supplied the various clouds from our in-house image library. A tarmac was used as the base for the generic ground surface & was watered down to justify the reflection to help with the illusion of an SUV taking off when rotated vertically. There was plenty of experimenting involved to get the correct balance of visual cues for the rocket blast off. Lots of fun working with Pat & Paul at Whybins despite the tight turn around required. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2080e4b0df45d8c3ce36/1496132255803/Electric_Art_Toyota_prius.jpg Stills Gallery - toyota prius toyota prius agency: Saatchi & Saatchi Sydney designer: Tod Duke-Yonge agency production: Sarah Chapman & Skye Houghton HDRI photography: Electric Art Saatchi Sydney commissioned us to create these images for the new Toyota Prius Brochure. Saatchi had chosen various background plates, to which we added our own HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality and beauty, taking care to match their new environment's light sources & natural reflections. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2039e4b0df45d8c3cbd0/1496132242563/electric_art_parliament3-sdw.jpg Stills Gallery - parliament parliament agency: Leo Burnett Chicago & Hong Kong creative director: Shapoor Batliwalla art director: Tony Crampton photographer: Ian Butterworth Photographer Ian Butterworth did an amazing job juggling all the requirements needed for this very detailed & complicated print campaign. Extensive pre-production was required before shooting could commence then a combination of studio & outdoor shots were captured, comped & graded together. Multiple formats were needed for each execution. The brief was to create a vision of stylish luxury & indulgence - the ultimate lifestyle if money was no object. Like a modern day Great Gatsby only better! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d205ae4b07ad504d1bee2/1496132258191/Electric_Art_Smirnoff.jpg Stills Gallery - smirnoff mule smirnoff mule agency: Leo Burnett Sydney art director: Chris Moreira production: Craig Vary This image is a complicated composition of various elements which were all shot at EA. Various captures of pours & splashes were combined with shots of limes & the bottles. The bubbles & movement of water inside the bottle were created in retouching. The stainless steel background was created in CGI. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20c8e4b0f6d352213f80/1496132237112/electric-art_kitkat_bites_artwork_sdw.jpg Stills Gallery - nestlé nestlé Kit Kat Bites: agency: JWT Sydney CD: John Lam junior art director: Pat Allenby junior copywriter: Elliot White account director: Rhys Arnott production manager: Phillip Ball project manager: Sophire Wright Aero Bubbles: agency: JWT Sydney senior art director: Leo Barbosa senior copywriter: Adam Bodfish junior art director: Tim Batterham account director: Rhys Arnott production manager: Phillip Ball project manager: Sophire Wright EA was briefed to create two clean & beautifully lit visuals in CGI for Nestle's new confectionary. The packs were modelled from supplied artwork. The Aero Balls & Kit Kat bites were modelled in CGI using sample products for reference & enhanced in retouching. The final images look good enough to eat! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20d5e4b0df45d8c3d158/1496132241939/electric-art_submariners_webbed-hand-sdw.jpg Stills Gallery - navy recruitment navy recruitment agency: GPY&R Melbourne ecd: Ben Coulson art director: Paul Meates agency producer: Jess Thompson & Luisa Peters photographer: Donna Stevens stills producer: Gabrielle Patterson @ Photoloco Another creative & challenging brief for the ADF! Donna Stevens did a beautiful job casting & shooting the talent. EA created models of the required individual body parts & then sculptured the gills, scales & webbed fingers in CGI. The texture & lighting were enhanced in retouching & each element shaped to fit the talent. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21a1e4b07ad504d1ca4d/1496132255372/Stadium_Lexus_Electric_Art.jpg Stills Gallery - lexus is f lexus is f agency: Saatchi & Saatchi Sydney art director: Eron Broughton production: Skye Houghton photographer: Alan McFetridge The image was made from many different elements; sky, stadium, wall, road, skid marks, checkered line & car. EA created the skid marks and smoke in house, the road was comped from several images & combined with the hero car. The stadium image required a more complicated comp. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2132e4b0df45d8c3d483/1496132251680/Olympic_binoculars_Electric_Art.jpg Stills Gallery - olympus binoculars olympus binoculars agency: JWT Sydney creatives: John Lam, Andy DiLallo & Jay Benjamin copywriter: Jason Ross photographer: Adam Taylor The animals in these images were the trickiest element to retouch, so they were shot first, with the background & talent lit to match. Each little critter here has been created from anywhere between 3 and 6 shots. In 2008 the campaign went on to win 1 Gold & 3 Silver Cannes Lions plus a Silver at AWARD in the Retouching category. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2198e4b0df45d8c3d85b/1496132264997/Skeleton_skin_diorama_Electric_Art.jpg Stills Gallery - skin diorama skin diorama agency: Saatchi & Saatchi Sydney creatives: Nick Buckingham & Steve Back These ads were about concealing the effects of aging. The images needed to have a degree of realism without looking like gruesome dissections. Armor plates were individually sculpted on the warrior models & subtle bumps were added to the skin whilst the overall materials & treatment were kept soft & waxy. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fc2e4b0df45d8c3c765/1496197981765/electric_art_barclays-foo-dogs_sdw.jpg Stills Gallery - barclays barclays agency: Ogilvy & Mather Hong Kong creative: Sonny Tjahjadi agency producer: Joyce Lau photography: EA Image Library & Stock Ogilvy Hong Kong approached us with this awesome brief for Barclays. Our CGI guys had a blast creating these four Foo Dogs all from varying materials. They were painstakingly modeled & sculptured in Z-Brush & texture painted in Mudbox. We retouched them into a background created from a combination of a foreground & sky sourced from our EA Image Library & an agency supplied skyline. An overall gritty treatment was added in retouching. The final image appeared in Luerzer's Archive 200 Best Digital Artists Worldwide 2015-2016. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2090e4b0f6d352213d29/1496132265150/electric_art_unisia_sdw.jpg Stills Gallery - unisia unisia agency: Ward 6 Singapore creative director: Grant Foster art directors: John Scott & Brook Harvey photography of hat & prescription pad: Stephen Stewart We created this image for a pharmaceutical product that keeps people's lives in balance by managing their diabetes. For an older demographic, it was important to use objects & emotions that would be pivotal to maintaining that balance. The tone of the visual needed to be light & whimsical as well as realistically & beautifully lit. We made a decision to execute the majority of the objects in CGI, as the styling brief was so specific. We also wanted the whole sculpture to be lit consistently. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/5666582157eb8dd2594ccae6/1496132270541/ Stills Gallery - laing + simmons real estate Laing + simmons real estate client: Laing + Simmons Projects CGI development for VR & print: Electric Art virtual reality studio: Start VR branding & design: Darling Brands Laing + Simmons Projects approached EA with an exciting challenge, to create a new & innovative experience for potential investors looking to purchase apartments off-the-plan. EA bought together a consortium consisting of Start VR, a virtual reality studio & Branding Specialists, Darling Brands to partner together to realise a full promotional package from branding through to a virtual reality experience. The EDGE 28 development in Sydney's St Leonards is the first Australian real estate development to offer buyers a fully immersive virtual reality experience. Photo-realistic CGI images & drone photography mean buyers can use VR to experience an off-the-plan apartment first hand, revolutionising the sales & buying experience. Potential buyers can get a sense of the panoramic views, spaces & layout before construction even starts & develop an emotional connection. You can visit the onsite showroom or take a virtual tour from the comfort of your couch, by downloading the EDGE 28 App from either the App Store or Google Play & viewing it with a Google Cardboard viewer. The app includes features such as a first person street view to show the view of the apartment from the street, atmospheric audio of wind & street noises to add to the immersive experience & various photo-real CGI renderings showing the apartment at different times of day. Creating a seamless integration of the photo-realistic CGI texturing & lighting with the drone environments was essential in order for the VR experience to seem real & for the spaces to feel both beautiful & aspirational. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f80e4b0e37ee5027782/1496197396207/CLEM4473_clemenger_Tim_Tam_Chocolicious_Electric_Art_1500.jpg Stills Gallery - tim tam chocolicious tim tam chocolicious agency: Clemenger Sydney senior art director: Ollie Beeston senior copywriter: James Beswick senior agency producer: Paul Whelan biscuit & cream photography: Stephen Stewart stills production: Geraldine Quinn Hot on the heels of our recent success on the Californian Almonds brief, Clemenger Sydney approached EA to create a print & motion piece for Tim Tam Chocolicious. We needed to create a beautiful sculptural image that had taste appeal & readability over all else. The actual product is really quite tiny so we had to recreate the ingredients at a larger scale using CGI & photographic textures. Stephen Stewart did a great job shooting the biscuit & cream textures which we combined with detailed CGI sculptures in retouching. Chocolate & confectionary images require hyper-realistic shaders & lighting to bring out the very best in the product. We worked on the animation components simultaneously, focusing on an ultra slow-mo style to highlight the velvety richness of the chocolate. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20e5e4b0f6d3522140a9/1496197416907/FRBE4419_Frucor_V_Energy_Drink_Dark_Electric_Art_1500.jpg Stills Gallery - v energy drink v energy drink client: Frucor marketing manager: Craig Harkness We were approached to create two high energy visuals for the release of the V zero sugar drink & the classic flavour. We developed some dynamic, engaging background action & hero assets of the two cans were created in CGI & lit to work within the scene. The type was generated in CGI to match the TVC. We added splashes & droplets supplied via our EA Image Library. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f8ae4b0e37ee50277e2/1496132274844/DABR4448_Darling_Brands_Sumo_juice_Kickboxer_Electric_Art_1000.jpg Stills Gallery - sumo juice sumo juice agency: Darling Brands creative: Bryan Durrant product photography: client supplied Great to work with the boys at Darling Brands again. Despite the super tight turn around, this was a fun one. Darling Brands supplied reference of the characters & the product shots. We photoshopped the splash elements taking care to maximise character clarity & taste appeal. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2192e4b07ad504d1c9a9/1496132274844/SHAW4412_Cramer_Krasselt_Sea_Doo_red_artwork_Electric_Art_1500.jpg Stills Gallery - sea-doo sea-doo agency: Cramer-Krasselt Milwaukee group creative director: Ned Brown creative director: Nick Marrazza art director: Brian Steinseifer account director: Darci Bandi director of campaign management: Shelley Gauthier senior art buyer: Karen Kirsch EA created the Sea-Doo & the rider entirely in CGI for the launch of the new RXT. The headline “Be The Machine” emphasises the ergonomic design of the new model that enables the rider to hug the vehicle resulting in a greater performance. EA designed the rider’s costume to compliment the Sea-Doo, perfecting every little surface texture whilst keeping the whole scene dramatic & atmospheric. Pretty much a dream brief for our CGI team. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d210fe4b0f6d352214244/1496132279202/JOY4392_Joy_Zip_Water_Ballerina_2_Electric_Art_1500.jpg Stills Gallery - Zip water Zip water agency: Joy creative director: Steve Back art director: Brett Edwards agency producer: Jeff Edwards ballerina & soccer player photography: stock father daughter talent & reference photography: Andreas Smetana Creating human figures springing from a series of animated water people was a challenging process. As a starting point we needed to shoot photographic reference of real performing characters that could give our CGI sculptors excellent reference for anatomy, movement & musculature as the figures progressed through each movement. Rigged figures were then created in CGI for each of the characters. The final result required a detailed retouched combination of photographic water splashes & realistically posed figures. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2124e4b039a5bc7f9655/1496132274852/LBSY4403_Leo_Burnett_Energy_Australia_Owl_3_Electric_Art.jpg Stills Gallery - Energy Australia Energy Australia agency: Leo Burnett Sydney executive creative director: Vince Lagana art director: Nils Eberhardt agency producer: Adrian Jung photography: David Stewart @ Siobhan Squire This was a fun one for the guys over at Leo Burnett. We tweaked the owl’s little faces in retouching to give them a bit more expression & personality & brought out the detail in the head sets. We extended the scenes & added splashes & sprays plus raised the water level for the hot water execution. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20f8e4b03e8549e47469/1496132270766/HAVA4358_Havas_Sony_Alpha_Electric_Art_1500.jpg Stills Gallery - Sony Alpha sony alpha agency: Havas Sydney executive creative director: Tim Green art director: Seamus Higgins creative services director: Warrick Nicholson HDR dome: Maground This image for Sony Alpha was one of the most technically & visually challenging campaigns we have worked on for some time. The campaign aims to shatter the myth that DSLR style cameras are the only way to achieve high-end photographs & highlights that mirrorless is the way of the future. EA had to capture in sharp, uncompromising detail, using only CGI, the split second shatter of a large mirror in the desert. We searched worldwide for the right HDR environment dome to create the perfect lighting conditions, background & reflections for the spectacular moment of impact. We used a system of CGI simulations to create numerous shatters & finally settled on one that was close to the TVC campaign. The camera itself was created in CGI in great detail & retouching finessed & graded the visual to add to it’s overall reality & beauty. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21cbe4b07ad504d1cbfe/1496132271009/XUXU4297_2XU_Mens_running_shirt_GHST_Electric_Art.jpg Stills Gallery - 2xu 2xu client: 2XU creative: Mike Napier photography of shirt: Stephen Stewart 2XU commissioned EA to create this campaign for their new revolutionary running tops which are engineered for absolute efficiency. EA worked with Stephen Stewart who captured our super sporty talent running in the studio to get some great realistic motion in the shirt. The dust was made in CGI using a particle system & combined in retouching with photographic material. The atmospheric background was created using a blend of EA Image library material & stock. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f68e4b0e37ee50276bb/1496132271302/BASH4382_Bashful_PandO_5_ships_electric_art_1500.jpg Stills Gallery - p&o cruises p&o cruises agency: Bashful art director: Kinal Ladha agency producer: Katrina Wise photography: client supplied, stock & EA image library This brief for P&O Cruises required some pretty major comping & was an exercise in perspective. We used carefully selected client supplied shots of the ships & stripped them into a holiday vibe oceanic background. The background was created from a blend of stock & images from our EA image library. Loved working with the guys over at Bashful! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d217fe4b07ad504d1c8e5/1496132271215/SHAW4142_Sharpe_WeidenKennedy_Old_Spice_Background_Electric-Art_1500x1108.jpg Stills Gallery - old spice old spice agency: Wieden + Kennedy Portland creative directors: Jason Bagley & Craig Allen art director: Matt Sorrell copywriter: Jarrod Higgins agency art producer: Heather Smith Harvey photography: Zachary Scott @ Sharpe + Associates photography producer: Megan Sluiter props & sets: Kendall Faeth This super suave "spokesbeaver" was created to help promote Old Spice’s new "Fresher Collection”. US based photographer Zachary Scott commissioned EA to composite this hyper-idyllic landscape background from a variety of stock images. Zack did an awesome job shooting the custom made beaver prop on a green screen with the log prop & foreground elements. We were more than happy to work with a great photographer & an iconic agency & brand. Happy campers all round. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d218ee4b07ad504d1c96e/1496132271682/SHAW4323_Adam_Levey_California_Almonds_Electric_Art_1500.jpg Stills Gallery - california almonds https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f7be4b0e37ee5027755/1496132271046/CCPR4390_BWM_Melbourne_Leggos_Providore_Baby_Onions_Electric_Art_1500.jpg Stills Gallery - leggo's providore series leggo's providore series agency: BWM Melbourne acd: Tim Gill head of creative services: Pat Vitetta photography: Scott Newett @ Coco Productions photography production: Doone Colless It was a pleasure to work with Scott Newett on this beautiful, sculptural campaign for Leggo's. We loved the clean sophisticated look of the brief, masterfully captured by Scott. The challenge was to create a balance of dynamism & taste appeal & we think we cracked it! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2123e4b07ad504d1c5c4/1496132271718/LBSY4290_Leo_Burnett_Sydney_Bundy_Brand_Bundaberg_Rum_Electric_Art_1_1500x866.jpg Stills Gallery - bundaberg bundaberg agency: Leo Burnett Sydney creative director: Pim Van Nunen agency producer: Adrian Jung photographer: Jean-Yves Lemoigne Ahoy! It was a pleasure working on this one with the guys over at Leos. Jean-Yves did a beautiful job shooting the talent on location in Cornwall, UK. EA did some comping, clean up & final grade. These images just picked up a silver at AWARD for photography, big cheers to Jean-Yves & all the team! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20ebe4b0e37ee502858a/1496132271473/FROD4243_Frost_Design_Seksui_House_Electric-Art_1500x770.jpg Stills Gallery - sekisui house sekisui house agency: Frost* Design design director: Benjamin Hennessy senior account manager: Bryn Berry The design & thought process that goes into the pre-engineering of a Sekisui House has to be seen to be believed. When Frost* Design commissioned EA for this brief we were invited on a site visit & were impressed at just how accurate & beautifully designed the system was. This needed to be reflected in the CGI illustration of the timber joint & as a result every piece of wood, bolt & pin has been truly modelled to within the submillimetre with carefully accurate shaders applied. We experimented with various levels of deconstruction & composition & explored a number of lighting scenarios before arriving at this carefully thought out piece. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d210de4b039a5bc7f955c/1496132271249/INAU4373_InsightAU_asthma_medical_electric_art_female.jpg Stills Gallery - neon signs neon signs agency: InsightAU head of creative: Tim Condrick account manager: Pri Ward talent photography: Stephen Stewart photography production: Geraldine Quinn Cool little medical brief for the guys over at InsightAU. Our CGI department created various photo-real neon signs. Stephen shot the talent with hints of red reflections & retouching comped it all together. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f68e4b07ad504d1b661/1496132271925/ARCA4383_Arcade_Danone_Yoghurt_Electric_Art_.jpg Stills Gallery - danone bio danone bio agency: Arcade - Tokyo senior art director: Pat Khoo food photography: Stephen Stewart EA was approached by Arcade out of Japan to create a delicious cascading wave of yoghurt & berries. Stephen Stewart did a beautiful job as always capturing the yoghurt,syrup & berries. The cup & background were generated in CGI & post. This one was right up our alley & working with the guys at Arcade was a pleasure. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2004e4b0df45d8c3ca03/1496132271750/Electric_Art_Ice-Cream-Cone_detail_sdw.jpg Stills Gallery - mcdonalds mcdonalds agency: Leo Burnett Sydney creatives: Brendan Donnelly & Guy Futcher agency producer: Michelle Browne photographer: Stephen Stewart photography producer: Geraldine Quinn food stylist: Sally Parker special effects: Mark Guffogg @ Rocket Models We worked with an awesome team on this job which made this complicated brief a whole lot easier. The agency commissioned Stephen Stewart to shoot the ice cream, waffle cone, syrup & frozen coke. The hero ingredients were flung around on set using Mark from Rocket Model's amazing rigs & captured by Stephen mid splat to give us lots of great detailed material. The frozen coke was shot in numerous dynamic splash shapes to achieve enough variation. EA created a CG simulation to provide reference for the stages of the smashing cone & then these cone fragments were shot in a number of different positions to allow maximum flexibility. It was a pretty messy shoot, with everyone on set wearing a considerable amount of frozen coke by the end of the day! EA sculptured most of the cone syrup in CGI, adding some extra photographic elements. All the components were then seamlessly blended together in post to create these dynamic & iconic visuals. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2143e4b0e37ee50289ad/1496132261781/PRNU4222_The_Production_Number_DanielJohns_AerialLove_Electric_Art_1500x1140.jpg Stills Gallery - daniel johns daniel johns client: Production Number at The Opposite Loft photography: Aref in collaboration with Electric Art typography: Dave Rennick for Spectraland Congratulations to the amazing Daniel Johns on the launch of his long awaited EP, Aerial Love. Electric Art collaborated with photographer Aref on the cover art. Dream track. Dream project. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2150e4b07ad504d1c74b/1496132271911/RDHA4307_Redhanded_Hungry_Cow_Electric-Art_1500x1162.jpg Stills Gallery - bayer - hungry cow bayer - hungry cow agency: Redhanded executive creative director: Paul Hand creative director: Tim Forth creative group head/copywriter: Dan Forrestal managing director: Jim Gall senior account manager: Axel Dench vending machines & b/g photography: Chris Von Menge @ The Jacky Winter Group cow photography: Stock We helped create this campaign for Bayer, to advertise a seed treatment that protects pasture from disease. Treating the seeds allows the pasture to rejuvenate & make more feed for animals. The image shows a hungry cow going to great lengths to get a feed. EA stripped together various background components & created the hungry cow from stock. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20bfe4b0df45d8c3d073/1496132239359/Electric-Art_business_man-sdw.jpg Stills Gallery - new york times new york times photographer: Zachary Scott @ Sharpe + Associates executive photography producer: Megan Sluiter photography producer: Eniko Perhacs photo Editor: Joanna Milter @ The New York Times It was a pleasure to work with photographer Zachary Scott on these gorgeous images for The NY Times magazine feature on reverse ageing & mind/body connection. Zack & his team turned these cute little kids & toddlers into octogenarians, using a blend of FX prosthetics, make-up & post production. EA retouched three of the six images. The others were retouched in The States by Amy Dresser. You can check out the article & the full set of images here. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d210ce4b0df45d8c3d338/1496132239595/Ilve_Dough_Man_Electric_Art.jpg Stills Gallery - ilve ilve agency: Gorilla Communications creative director: Rudi Vranken photography: Toby Burrows @ The Kitchen It was a pleasure to work on these beautiful portraits for Toby Burrows. We did some clean up & grade & a bit of minor comping. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2167e4b07ad504d1c81f/1496132239437/SASA4294_Saatchi_Sydney_St_George_Gorilla_detail_Electric_Art_1500x1499.jpg Stills Gallery - st george st george agency: Saatchi & Saatchi Sydney creative director: Darren Borrino art director: Simon O'Neill copywriter: Rob Cartlidge art buyer: Skye Houghton background photography: Stock cgi gorilla, aliens & letterbox: Electric Art The guys over at Saatchis came up with this clever campaign for St George. Breaking away from the traditionally conservative home insurance category, the premise was "anything can happen this summer". The images feature a miscalculated alien invasion & a rampant King Kong wreaking havoc in the 'burbs. Creating realistic apes & aliens & placing them within a suburban Australian setting was certainly challenging but it was also heaps of fun. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d214fe4b039a5bc7f97b6/1496132239853/RDHA4249_Redhanded_Bayer_CockChaffer_Electric_Art_1500x1635.jpg Stills Gallery - bayer - scary bugs bayer - scary bugs agency: Redhanded executive creative director: Paul Hand creative director: Tim Forte creative group head/copywriter: Dan Forrestal managing director: Jim Gall senior account manager: Axel Dench microscopy: Colin Veitch We loved working on this one for the guys at Redhanded, Melbourne. The campaign launches a new product from Bayer called Poncho Plus that protects crops from a range of pests. Each little pest was sprayed with platinum & photographed by an electron microscope at the CSIRO in Geelong and blown up to 500 times their size. EA worked through the vast array of supplied microscopic black & white captures & pieced together the little critters. We colourised them & enhanced their tiny scary little features. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21cfe4b0df45d8c3daa4/1496197503608/YRAU4167_Electric_Art_YRNZ_Schick_Ginger_Hair_Beard_Thumbnail.jpg Stills Gallery - schick beards schick beards agency: Y&R New Zealand executive creative director: Josh Moore associate creative director: Tom Paine art director: Mark Tallis copywriter: Cam Dowsett senior account manager: Mike Keen agency head producer: Christina Hazard agency producer: Marique Knight talent photography: Troy Goodall animal photography: Stephen Stewart We loved the concept of this brief & knew it had the potential to look amazing. Several test comps were done initially to explore the size, type, colour & position of the animal. We settled on a mixture of ferrets for the limbs, face & tail & rabbits for the softer fuller fur of the body. The agency street cast an awesome range of hipsters & Troy worked his magic shooting the selected talent in Auckland. Stephen did a great job shooting the furry critters matching the portrait lighting & posing the animals to match our rough comps. Our menagerie consisted of 6 ferrets & 9 rabbits, all various colours. The rabbits were the best looking of the bunch although the ferrets had all the personality & a rather.. unique.. smell about them. A million furry captures later & we had a fantastic bank of material. The rough comp was remade in high res with input from the creatives & Troy. A super challenging deadline was made achievable thanks to an awesome team effort! The campaign recently picked up two silvers at AWARD, one for Outdoor & another for EA for Print Craft - Digital Manipulation & Enhancement. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f99e4b0e37ee5027857/1496197481191/Edna_goes_abroad_Electric_Art_1500.jpg Stills Gallery - edna goes abroad edna goes abroad Our CD & Head of 3D Bruce Bigelow created this lovely gentle promotional piece for his wife Sandra's vintage clothing business, Edna Goes Abroad. Lovers of vintage fashion can follow Sandra here. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f85e4b0df45d8c3c4dc/1496132240068/CSX_Electric_Art.jpg Stills Gallery - csx - select site csx - select site agency: Mullen NC art director: Adam Skalecki copywriter: Noah Blinder agency senior art producer: John Rosato agency junior art producer: Lillian Zabel To promote "Select Site", an industrial site preparation service offered by major US freight company CSX, Mullen had the cool idea of creating a "layer cake" of the elements that make up the service. Individual layers needed to be created from scratch to represent land, utilities, council approvals, & rail & road access. The majority of the elements were created in CGI with some additional textures added in retouching. The paper was shot in house to match the existing angle & lighting. The water in the pipe, the knocked back background & grass were all created in retouching using images from our EA image library. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20a6e4b0e37ee5028235/1496132240504/Electric_Art_WU_Island_sdw.jpg Stills Gallery - western union western union agency: Loud art director: Artur Weber agency producer: Lawrence Katsidis photography: stock & EA Image Library The opportunity to design your own tropical island doesn't come around very often so we were very happy to work on this brief for Sydney agency Loud & their client Western Union. We started with a CGI base & then used a mixture of supplied stock & EA Image Library captures to create the detail. The stock shot search was very involved as we needed to source the right type of environment at the correct altitude with the most natural lighting conditions. Moving mountains around & creating waterfalls & little sandy coves is a lovely way to spend some time & gave us the chance to do what we do best - play god! Trawling images of tropical islands led us to this great site privateislandsmag. It's worth a browse if you are in the market to buy or rent your own piece of paradise. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d209ae4b0f6d352213d81/1496132240090/Electric_Art_Westfield_1_sdw.jpg Stills Gallery - westfield garden city westfield garden city agency: Moon Communications Group creative group head: Dave Shirlaw art director: Andrew Jones account director: Melissa Aisbett paper engineer: Benja Harney still life photography: Stephen Stewart fashion photography: Juli Balla @ The Kitchen fashion stylist: Amanda Moore @ 2C Moon approached EA to help create this fun & whimsical campaign for the launch of the new Westfield Garden City. The project required a photographic approach blending fashion & still life photography within a graphic paper world. The agency commissioned the renowned paper engineer Benja Harney to create the paper sculptures. For the sculptures requiring patterns, Moon designed & then EA printed the patterned paper on art stock. Juli Balla did a beautiful job shooting the talent for the fashion & launch executions & Stephen Stewart worked his magic shooting the fruit, vegetables, spools, flowers & all the still life & paper components. We worked closely with Andrew, the Art Director & Stephen to do a number of initial test comps to work out colour, scale & composition. EA composited all the required elements for each execution & generated the city & country side backgrounds to allow for a range of formats. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2023e4b0df45d8c3cb09/1496132241204/Electric_Art_McDonalds_jeans_sdw.jpg Stills Gallery - mcdonalds loose change mcdonalds loose change agency: DDB Sydney creative: Dantie van der Merwe art buyer: Leesa Murray photographer: Michael Malherbe This campaign was built around the concept of being able to spend your loose change at McDonalds. EA did some comping and clean up and applied an overall treatment to give the images a cinematic night time feel. The campaign went on to win a Silver at Spikes Asia & another silver at AWARD for print. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20ebe4b039a5bc7f93e2/1496132261993/FSML4162_fenton_stephens_Ryobi_Electric_Art_1500x938.jpg Stills Gallery - ryobi ryobi agency: Fenton Stephens Melbourne creative director: Alex Fenton art director: Aaron Tyler senior account manager: Hannah Turner This was pretty much a dream job from the guys over at Fenton Stephens. EA were briefed to modernise the famous Ryobi Samurai to create a more modern, kickass version. We created a realistic, dynamic 4 second animation for the TVC end frame as well as detailed images for online & POS. The character design phase explored the extremes of what the Samurai could be, from a slightly modernised traditional character to a more exaggerated superhero. Elements were taken from both ranges, eventually settling on a hybrid. Strong links to a traditional samurai (swords, helmet design, sandals, underclothing) were given a twist with materials like lacquered metal & rubber to reach the current design, which was built in CGI & rigged with incredible detail. Pete Commins did an incredible job on the character design & the modeling. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20a8e4b07ad504d1c186/1496132244167/Electric_Art_X_FACTOR_Rohan_Keating.jpg Stills Gallery - x factor x factor creative & art direction: Seven Design photography of first 3 campaigns: Nicholas Wilson photography of 4th campaign: Juli Balla @ The Kitchen street photography: Jamie Carbery We've worked with Channel 7 on their national marketing camoaigns for X Factor for four years now & we love working with the team. EA created the 'X' in 3D, retouched the talent & added an overall treatment to inject a bit of extra rock n roll glamour! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d206de4b0f6d352213bc2/1496132242539/Electric_Art_Submarine_courage_zoom.jpg Stills Gallery - navy recruitment submarines navy recruitment submarines agency: GPY&R Melbourne ecd: Ben Coulson art director: Ant Simmons copywriter: Alex Wadelton creative services: Sam Joy EA combined photography, retouching & CGI imagery to bring to life GPY&R's Navy recruitment campaign. The concept aims to encourage people to join the Australian Navy as Submariners, with the headline asking "Have you got what it takes"? The first step was to model a Royal Australian Navy Collins class submarine and then compare the rough typography against the real submarine to see what topographical tricks & morphs were required to make the type look like a submarine, yet still be readable. Different lighting & oceanic conditions appear in each execution & various angles were explored. EA Creative Director Bruce Bigelow explains "The Challenge with this job was to create something that was readable, realistic, involving, atmospheric & beautiful all at the same time. The Navy job is a great example of how you can create something out of nothing. This campaign demonstrates perfectly how art directors & retouchers can work together to achieve the best possible result, and is a great window into our world at Electric Art." https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fbde4b0df45d8c3c738/1496132239797/Electric_Art_AMP_Type_sdw.jpg Stills Gallery - amp amp agency: Banjo Sydney CD: Matt Busby Andrews art director: Lucas Jatoba account manager: Zoey Pottier A lovely collaborative CGI type project for the guys at Banjo. This one was all about the materials & the lighting. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1ffce4b0df45d8c3c9b8/1496132242076/electric_art_harley_genuine_oil_sdw.jpg Stills Gallery - harley harley agency: 303Lowe Sydney art director: Seamus Higgins agency producer: Sean Ashcroft photography: Christopher Ireland @ the Pool A cool little retouching job for Harley Davidson. Christopher Ireland shot a beautiful image. EA did some comping & clean up & added some extra dirt & grit to the bike. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2080e4b07ad504d1bfee/1496132244810/electric_art_toyota_live-for-adventure_sdw.jpg Stills Gallery - toyota rav4 - live for adventure toyota rav4 - live for adventure agency: Saatchi & Saatchi Sydney creative director: Steve Carlin art director: Darren Borrino art buyer: Skye Houghton photography: Stock & EA Image Library EA was all up for the challenge of creating an amazing visual for the new RAV4 "Live for Adventure" concept. The brief called for an enticing & dramatic depiction of the kind of world a RAV4 driver can experience. The car as well as the base for the type & cliffs were created in CGI. We created an initial rough comp to get the basic composition worked out, the car angle & lighting direction were pre visualized in CGI before filling in the details with additional photography & images from our EA Image Library. We needed to ensure that the composition could work across multiple formats & then we adapted accordingly. The fade to white edges creative was a requirement of the initial brief & helped create the sense of the scene being an amazing mix of places rather than a real single location. Overall an epic project utilising every department at EA. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2090e4b0df45d8c3ceda/1496132241495/Electric_Art_Trex_sdw.jpg Stills Gallery - dexion shelving dexion shelving agency: Fenton Stephens creative director: Alex Fenton head of art on dinosaur: Nyto Lay production: Simon Antonis t-rex The opportunity to create a T-Rex doesn't come around every day. We were briefed to create this one to advertise shelving systems for museums & our CGI guys were all over it! Both the room interior & dinosaur were created entirely in CGI. Special attention was given to the lighting & hand painted textures to ensure authenticity. shelving Fenton Stevens had an interesting proposition for a sales brochure. Rather than just presenting shelving as is, they abstracted the images to encourage the potential client to think about how they use shelving and organise space. To do this, they needed images that presented the kinds of things that would live on or in the storage units floating in a consistent "gallery" space. The challenge was to lock down a point of view & a space that would accommodate everything from a drill to a car, & light the objects beautifully. What would have been near impossible photographically was marginally more possible in CGI. technology This concept focuses on the technology behind Dexion's shelving products. The challenge was to create a large scale interior with modern art gallery styling. A series of 6 sculptures were created entirely from LCD screens, robotic arms, cable systems & lasers and placed within a CGI environment. A short animation of the hero sculpture was also created. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2071e4b0ddd24801c9ef/1496132241727/Electric_Art_The_Star_Valentines_sdw.jpg Stills Gallery - the star the star client: The Star art director: Nic Cogels agency producer for the bunnies: Di Williams location photographer: Ian Butterworth bunny, balloon & petal photography: Electric Art bunny wrangler: Animal House chalk illustrations: James Hancock @ The Jacky Winter Group Who doesn't want to work with bunnies, party balloons and rose petals! For these three separate briefs we shot all the required elements in-house & comped them into the supplied background plate. We embedded supplied illustrations onto the pavement in retouching for the Sydney Children's Hospital image. An overall sunny lens flare vibe was applied across each final image. We also made a cinemagraph of bunnies to appear on scalas at Darling Harbour. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2055e4b0e37ee5027f16/1496132241639/Electric_Art_Smirnoff_Mojito_sdw.jpg Stills Gallery - smirnoff start pure smirnoff start pure client: Dan Bitti @ Diageo agency: Leo Burnett Sydney creative director: Tim Green art directors: Chris Moreira & Stuart Tobin copywriter: Mark Schoeller agency producer: Jeremy de Villiers photography: Stephen Stewart In order to create these striking images for Smirnoff's Start Pure campaign we knew we'd need a great macro photographic base. We called upon photographer Stephen Stewart to capture some amazingly detailed, beautiful & enticing shots as the foundation for the images. They were then reworked for each specific execution. We worked closely with the agency creatives to create & apply the bottle effect. The aim was to get the viewer to feel right 'in' the drink yet still keep each individual beverage refreshing, appealing & instantly recognisable. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2026e4b07ad504d1bcf8/1496719454743/Electric_Art_Mini_safari.jpg Stills Gallery - mini mini agency: Lida London art director: Chris Whitehead art buyer: Philippa Sidney photography: EA image library, stock & agency supplied EA worked with UK based agency Lida to create a safari themed brochure cover for their client MINI. Renowned for our work with both quirky animals & cars, it was about time we were given the opportunity to combine them in the one shot! The client supplied the car shots. We sourced and manipulated stock shots as well as existing shots from our EA image library for both the animals and landscape background. The hero background shot was originally a daylight shot graded to resemble a dusk shot in order to suit the darker tones of MINI's style guide. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d209fe4b07ad504d1c12e/1496197579106/electric_art_woolmark-knitted-caravan-sdw.jpg Stills Gallery - woolmark woolmark client: Newslifemedia creative director: Richard McAuliffe creative services producer: Jenny Hayes photographer: Sharyn Cairns stylist: Glen Proebstel Sure thing, we'll yarn bomb that caravan for you! Fantastic comping & retouching brief for Country Style's Woolmark advertorial. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2009e4b07ad504d1bbea/1496132243251/electric_art_impreza_sprinkles_sdw.jpg Stills Gallery - subaru - get a grip subaru - get a grip agency: Disciple creative director: Pete Buckley art director: Peter Defries account director: Vincent Pled car & background image: Supplied by agency We are really thrilled to be involved in more & more type projects these days. We were supplied the car & the background image & were briefed to create the headline in CGI. This was a fun one from the start as we had the opportunity to produce assets for various media including print, a website animation, assets for web banners & an iPad interactive ad for The Sydney Morning Herald. Our CGI department created a complex, particle-physics based system to generate gazillions of hundreds & thousands or sprinkles & make them behave in a realistic way. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20e2e4b0f6d35221407b/1496719565457/electric-art-janssen_print_sdw.jpg Stills Gallery - janssen janssen Agency: McCann Healthcare Sydney Executive Creative Director: June Laffey Art director: Thomas Dirnberger Account Manager: Charlie Cooper Programming & interaction: Wasabi Client: Janssen McCann Healthcare commissioned Electric Art to be involved in what may just be the ultimate project - the creation of a foosball interactive quiz! The agency came up with a clever concept to engage Gastroenterologists attending a conference. The idea was to encourage them to participate in a knowledge quiz against some of the diseases that they were trying to fight. We teamed up with the clever people at Wasabi who realised the programming and interactive end of the project. The mighty Janssen team took on the IBD disease states in the entirely CGI created quiz. Based on mechanical tin toys of old and board games from the 50s and 60s, the whole experience took on a retro look and feel. Electric Art created a graphically rich, quirky retro interactive environment that was real and engaging. EA's CGI artist Pete Commins lent his considerable skills to animating the project and creating retro characters. The feedback from the conference was that it was a spectacular success and the project went on to win a number of healthcare awards. Result! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2068e4b0df45d8c3cd64/1496132244809/electric_art_spring-valley-glass-bottles-sdw.jpg Stills Gallery - spring valley spring valley agency: GPY&R Melbourne art director: Andrew Jones agency producer: Jess Thompson photographer: Stephen Stewart EA jumped at the chance to bring to life this engaging visual for GPY&R art director, Andrew Jones. The brief was to realistically create the look of a series of hanging glass bottles containing beautiful fresh oranges still hanging from the tree. The final image needed to resemble an art installation highlighting the iconic Spring Valley glass bottles. Multiple test comps were worked up in the early stages to get an idea of how the composition would look in terms of number & size of bottles plus amount of fruit & leaves. We then based the shoot on the favoured test comp. Photographer & EA collaborator Stephen Stewart worked along side us to capture all the required components. These included elements shot separately, inside & behind the glass for maximum realism and flexibility. Multiple cut leaves & branches were shot specifically to match the test comp. Overall a very technically challenging job. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1ff6e4b07ad504d1bb70/1496132244810/electric_art_fly_army_hawk_pilot3_sdw.jpg Stills Gallery - fly army fly army agency: GPY&R Melbourne executive CD: Ben Coulson CD: Chris Northam art director: Paul Meates copywriter: Evan Roberts art buyer: Sam Joy photographer: Andreas Smetana stills producer: Natalie Loveridge Another dynamic campaign from the Defence Force team at GPY&R Melb! The very talented Andreas Smetana shot the elements required for this massive composition. Each background plate was modified to create a different dramatic backdrop for each execution in the campaign. EA used the photographic plates for scale & perspective to create CGI models of the three creatures & in turn these models were used to get client approval on expression & pose. Retouching used the CGI renders as a base to meticulously cover the animals with photographic dust & sand. Extremely fine particles and plumes of dust were used to ensure that the aggressive expressions were maintained. The Chinook wasn't available to shoot so our CGI department created one. Overall atmosphere was overlaid at the final stages helping to create a gritty & visually arresting campaign. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fd4e4b07ad504d1b9fc/1496132237901/Electric_Art_Canon_Gorilla_sdw.jpg Stills Gallery - canon canon agency: Leo Burnett Sydney art director: Chris Moreira print producer: James Rogers photography: Ian Butterworth The talented Ian Butterworth provided various captures of both fauna & flora for our retouchers. The guys meticulously blended them together to create this humorous little jungle scene for Canon. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20efe4b0f6d35221411b/1496132237558/Giraffe_up_a_tree_climbing_wellington_zoo_Electric_Art.jpg Stills Gallery - wellington zoo wellington zoo agency: Saatchi Saatchi NZ art director: Steve Back photography: Electric Art This campaign was created by comping various photographic elements, both stock and our own photography. Using images of monkeys in their natural environment as reference we were able to design a believable pose for the giraffe, hippo & zebra. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fefe4b0df45d8c3c92c/1496132236438/Electric_Art_Flixonaise_detail.jpeg Stills Gallery - flixonase flixonase agency: Ursa Clemenger Sydney creative: Helen Shortis agency producer: Karen Pereira The challenge with this brief was to create a hyper-realistic & magical environment in CGI. We were also required to create an engaging little character as part of the scene. The sky was sourced from our EA Image Library. We experimented with various lighting scenarios until we found our happy place! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fa1e4b0e37ee50278a9/1496132246587/electric_art_alexandra_canberra_uni_sdw.jpg Stills Gallery - university of canberra university of canberra agency: OMG Creative creative director: Peter Murphy art director: Peter Hibberd photographer: Andreas Smetana stills producer: Natalie Loveridge film production co: Luscious TVC producer: Tim Berriman We jumped at the chance to be involved in this intricately crafted campaign targeted at students aiming to break into their chosen career fields. We created a CGI room environment with a glass wall & shattered it. We used a very realistic dynamic shattering effect that replicated what would happen in the real world. Andreas Smetana worked his magic shooting the talent. We also worked closely with Luscious & Andreas to create the special effects for a TVC & cinema ad. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21bfe4b0df45d8c3d9f5/1496132247050/Toyota_Tyres_Camry_Electric_Art.jpg Stills Gallery - toyota test drive toyota test drive agency: Publicis Mojo Sydney creative director: Micah Walker art director: Dave Gibson art buyer: Alison Dunlop photographer: Greg White EA was heavily involved with the pre visualisation of this project for UK based photographer Greg White. Greg was going to shoot the tyre stack as well as the car & warehouse, however he decided that creating CGI tyres was the best way forward once he saw what could be achieved. We wrapped Greg's images of tyre textures around the tyre models. Grills, wires & additional texture details were created in CGI & added to enhance the overall look of the warehouse. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20e2e4b07ad504d1c3d2/1496132245337/electric-art_toyota86_press_sdw.jpg Stills Gallery - toyota 86 toyota 86 agency: Publicis Mojo Sydney creative director: Pim Van Nunen art directors: Chris Searle & Adam Whitehead art buyer: Ali Dunlop photographer: Simon Davidson stills producer: Jacqui Afflick @ Lucky Jac Working with great shots from photographer Simon Davidson, EA helped create the print campaign & brochure for Toyota's new 86. The brief was to create visually arresting, raw & powerful images to reflect the design ethos of the car & the tag line, Raw Driving. The brochure was shot on location at the iconic Mt Panorama race track in Bathurst providing the perfect backdrop for the 86. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2077e4b0df45d8c3cdef/1496132237131/Electric_Art_Tooheys_extra_dry.jpg Stills Gallery - tooheys extra dry tooheys extra dry agency: BMF Sydney ECD: Dylan Taylor CD: Shane Bradnick art director: Corrine Goode head of print: Libby Hams art buyers: Sarah Thompson, Bas Salleh & Charlotte Cohen photographer: Stephen Stewart @ The Kitchen stills production: The Kitchen NZ line producer: Geraldine Quinn BMF approached EA to determine how to create this striking campaign for Tooheys Extra Dry. Considerable time was spent in pre-production in order to establish the best approach. Ultimately we decided a straight shoot & retouch would produce the best results for the layouts. EA contacted photographer & long time collaborator Stephen Stewart to shoot the required images. The background locations were shot around Sydney & the deer (yes, they're real!) were shot in NZ. Stephen excelled under difficult conditions to capture all the required shots & angles within a limited time frame & budget. Inness from EA was retouching on location at the shoot, doing rough comps on the fly on numerous angles & poses, to ensure all the elements worked. Rough compositions were worked up with Stephen & Corrine using the massive library of captured images, then finalized with the agency and client. The background street scene was built up from a combination of various photographed signs & created artwork. Some of the deer required multiple captures to achieve the correct look. The bottle was supplied but reworked to incorporate the floating logo and appear integrated within the scene. Overall, an exciting and challenging campaign for the whole team! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21c3e4b07ad504d1cbc7/1496132237123/valspar_room_paint_electric_art.jpg Stills Gallery - valspar valspar agency: DraftFCB Sydney head of art: Steve Liu art director: Elle Crozier The brand Valspar is all about high quality paints with an enormous range of colours that promises to put the fun back into painting. The guys at DraftFCB Sydney came up with a really lovely, sculptural visual to help convey this branding message. We elected to hand sculpt each splash rather than using fluid simulators which can be difficult to control. Lots of care was taken to light the final sculptural piece & then retouch it to perfection. Creating glossy CGI liquids can be challenging & we're proud to say everyone was really happy with the end result. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d211be4b0e37ee502881f/1496132238513/KitKat_Dripping_Electric_Art.jpg Stills Gallery - kit kat kit kat agency: JWT art director: John Lam production: Danielle Solden / Paul Blackwood These images were a combination of CGI, photography & traditional model making. The wafer of the Kit Kat was created by a model maker & shot in house at EA. The melting chocolate was completely created in CGI. Yum. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d200be4b0df45d8c3ca54/1496132238691/electric_art_john_west_lake_sdw.jpg Stills Gallery - john west fishermen john west fishermen agency: Grey Melbourne exec creative Director: Ant Shannon deputy creative director: Brendon Guthrie head of art: Tim Holmes agency producer: Sandi Gracin photographer: Andreas Smetana stills producer: Natalie Loveridge Perfectly cut salmon and tuna, caught by perfectly cut John West fishermen in a perfectly lovely seascape setting. Andreas Smetana did a perfect job shooting them and we made them even more perfect in retouching. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d202de4b0df45d8c3cb5d/1496132238225/electric_art_navy_helicopter.jpg Stills Gallery - navy recruitment navy recruitment agency: GPY&R Melb exec creative director: Ben Coulson creative director: Chris Northam art director: Ant Simmons copywriter: Alex Wadelton Another great brief from the Defence Force team at GPY&R Melb. This was technically a very difficult job to realise as we had to start off with a basic model of the helicopter, then deconstruct it & literally invent structures that could be placed inside the interior. To achieve the concept of a technical drawing, many parts were required to be interspersed in rows that could potentially join up to form a whole part of the helicopter. We had reasonably detailed information about the helicopter's engine & cockpit, but more obscure details like the internal airframe & hydraulics had to be designed more or less as we imagined them and then made to look as authentic as possible. The most difficult part of the job was to determine just how realistic the scene should be. Was it a large aircraft hangar where a real helicopter had been pulled apart and then suspended along with it's pilots in the air? Or should we be exploring a combination between a technical illustration & model? The end result became a hybrid of both of these ideas, hovering somewhere between a technical illustration & a photo real image. We were also approached by the agency to provide an animated version. This aesthetically beautiful, yet very technical CGI visual went on to win a well deserved bronze press Lion at Cannes for Art Direction. It was also selected to appear in Luerzers Archive 200 Best Digital Artists Worldwide 2013-2014. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20c3e4b0e37ee5028352/1496132239353/electric-art_inflatable-man_self-promo_sdw.jpg Stills Gallery - electric art electric art agency: Saatchi & Saatchi creatives: Justin Carew, Iggy Rodriguez & Blake Arthur photographer: Brock Elbank talent: Brendan Maclean Here's a selection of EA self promos from recent years. There were plenty of brain gags & Hannibal Lector impersonations going on whilst in production on the most recent production. Big thanks to everyone involved including our talent Brendan, who did a brilliant job playing the world's most hung over person. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2016e4b07ad504d1bc78/1496132238909/Electric_Art_Lipton_splash_detail.jpg Stills Gallery - lipton ice tea lipton ice tea agency: Workshop creative director: Jamie Kwong head of design: Lucy Edison producer: Lisa Vulesica EA photography & retouching created this fresh and punchy visual for Lipton Ice Tea. Client was very happy which made us very happy. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2055e4b0df45d8c3cccc/1496132237997/Electric_Art_Smirnoff_black_ice.jpg Stills Gallery - smirnoff black ice smirnoff black ice agency: Leo Burnett Sydney creative director: Tim Green art director: Mike Swinburne agency producer: Jeremy de Villiers Our challenge on this super cool (!) brief was to create a realistic, frosty, bottle-shaped "tunnel" of black ice shards. Initially we thought we'd require some photographic elements, however after some initial experimenting we knew CGI was the way forward. In order for this project to be a success, we needed complete control of the direction of the ice shards, the complex icy material itself & the frosty texture on the actual ice. Some 30,000,000,000 polygons & an incredibly detailed set of renders later, retouching worked it's magic & finessed this into the glorious image you see here now. This image went on to win a Communication Arts Award of Excellence in Illustration in 2013. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2048e4b039a5bc7f8e56/1496132238472/Electric_Art_Saxa_salt.jpg Stills Gallery - saxa salt saxa salt agency: 303 Sydney ecd: Simon Langley senior art director: Seamus Higgins print producers: Lucy Trengrove & Zoe Paulsen Photography: Electric Art The brief was to use SAXA salt to create a 'beautifully rendered' but natural looking pack, true to it's shape& contours. EA decided the best way to achieve the required result was photographically. The trick was to experiment with different grains of salt, using a range of sizes and shapes, whilst keeping the correct scale in mind. Josh, our in-house photographer, shot over several days to achieve the desired texture & detail. These were painstakingly combined in retouching to create the salt grinder silhouette. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2147e4b07ad504d1c70b/1496132238980/Pump_Zumba_Woman_Electric_Art.jpg Stills Gallery - pump pump agency: Smart creatives: Dan Gregory & Keiran Flanagan producer: Steve Porter photographer: Ian Butterworth We worked with the lovely Ian Butterworth on this campaign for Coca-Cola's Pump water. Intricate clean up & retouching on the water contributed to a striking & dynamic end result. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2035e4b07ad504d1bd7f/1496132247488/Electric_Art_Optus_seal_detail.jpg Stills Gallery - optus seal optus seal agency: M&C Saatchi Sydney senior art director: Nick Bonney art buyer: Courtney Lewis photographer: Gary Heery We had the pleasure of working alongside Mr Gary Heery on this rather major retouching & comping brief for Optus. Part of our job was to make the seal look as if it was smiling & chatting to camera. With Gary behind the lens, it probably already was.   https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f8be4b0df45d8c3c519/1496132239209/Defence_force_ship_Electric_Art.jpg Stills Gallery - navy recruitment navy recruitment agency: GPY&R Melbourne photographer: Andreas Smetana exec cd: Ben Coulson art director: Chris Northam copywriter: Simon Bagnasco agency producer: Sam Joy Our aim with this job was to create eye catching images that emphasised the human factor that goes into running the NAVY. EA used multiple shots of naval talent shot by Andreas, to construct these enormous vessels. We were able to create, with Naval precision, the lines that formed the features & towers of the ships, combining the many shots to give the impression of depth & scale. We added a final treatment that brought the ships out as a whole, subduing the smaller elements, & creating a point of difference between each shot. The campaign was awarded gold in the print category at the New York Festival 2010, bronze at Cannes & selected for the Communication Arts Advertising Annual 2011. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fe5e4b07ad504d1babf/1496132251462/Electric_Art_Crystal_Cruises_detail.jpg Stills Gallery - crystal cruises crystal cruises agency: M&C Saatchi L.A. art director : Sean Ohlenkamp (Champagne) art director: Vince Soliven (Coin) photographer: Stephen Stewart In order to create an image to celebrate Crystal Cruises 20th Anniversary, hundreds of captures of champagne, bottles popping, dripping & pouring were taken & then combined together in retouching. A fun job for all concerned, we hardly spilt a drop. We then went on to create the coin wishing well image with Stephen Stewart using a similar technique. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2041e4b07ad504d1bdfb/1496197719757/Electric_Art_Red_Rock_chips.jpg Stills Gallery - red rock deli red rock deli agency: 303 Sydney art director: Bryan Dennis producer: Lucy Trengove account director: Matt Clarke photographer: Stephen Stewart & EA EA was briefed to create dynamic & iconic images that show these ingredients & flavours colliding. The main elements of the project were specifically shot & combined to create movement & depth. We managed to get through quite a few of these bags of chips in the name of research! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2012e4b0df45d8c3ca82/1496132251040/Electric_Art_Lexus_Road_Type.jpg Stills Gallery - lexus lexus agency: TeamOne LA creative director: James Hendry art director: Emily McDowell art buyer: Lisa Matthews photographer: Google Earth We looked through what seemed like a gazillion shots of planet Earth to find the right source material for this job. In particular we were after naturally occuring letter forms made from roads, land & vegetation. Each section was individually retouched so as to be easily read as letters, we also had to take into account which images or letters worked well next to each other. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21c2e4b0df45d8c3da05/1496132250540/VB_Raw_Ice_Swan_Electric_Art.jpg Stills Gallery - vb raw vb raw photographer: Ian Butterworth agency: Droga5 art director: Ben Smith production: Jo Linden In order to create this image, an ice sculpture of a swan was made & then shot by Ian Butterworth in one piece & then shot again at various deconstructed stages. Individual chunks, smashes & sprays of ice were assembled with the bottle in post. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fcee4b0df45d8c3c7bb/1496132259868/Electric_Art_Bupa_fish.jpg Stills Gallery - bupa bupa agency: Clemenger Melbourne art director: Nic Buckingham producer: Sharon Adams base photography & photographic reference: Stephen Stewart @ The Kitchen EA utilised a seamless combination of CGI, photography & retouching to create these stylised graphic elements for Bupa. The final images were across various media & the Fish execution is currently appearing on a huge banner on Sydney's QVB building. EA utilised a seamless combination of CGI, photography & retouching to create these stylised graphic elements for Bupa. The final images were used across various media & the Fish execution appeared on a huge banner on Sydney's QVB building. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f8fe4b07ad504d1b78c/1496132257285/Dog_Pool_Olympus_Electric_Art.jpg Stills Gallery - olympus olympus agency: JWT Sydney art director: Michaela Brown photographer: Adam Taylor Whilst this image did have a bit of spray around the dog, we needed to build what was there up to a torrent of water drops & make them swirl around the dog in a natural way. The remaining work consisted of some comping, clean up & grading. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f6de4b039a5bc7f86b6/1496132258640/birdman_WEB_Electric_Art.jpg Stills Gallery - herringbone herringbone agency: M&C Saatchi art director: Graham Johnson copywriter: Oliver Devaris photographer: Michael Corridore It was a pleasure to work with the incredibly talented Michael Corridore on these iconic images. They went on to win a Gold Cannes Lion plus a Gold at AWARD in 2004. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2050e4b0f6d352213aa2/1496719752456/Electric_Art_Sentinel_dog.jpg Stills Gallery - novartis sentinel novartis sentinel agency: Loud creative director: Joe Van Trump art director: Mo Shono agency producer: Lawrence Katsidis photography: stock EA jumped at the opportunity to work on this challenging campaign for the guys at Loud. We used a complex particle system to create various worms, fleas, & parasites (eww) in CGI. Each little critter was then carefully embedded into the stock shots. The wormy dog image was selected for the Luerzers Archive 200 Best Digital Artists Worldwide special 2015-2016. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d206ae4b07ad504d1bf52/1496719635717/Electric_Art_stadium_sony_bravia.jpg Stills Gallery - sony bravia sony bravia agency: Saatchi & Saatchi ecd: Steve Back art director: Eron Broughton photographer: Stock Each landscape here was pieced together using many stock shots. Our retouching guys had to find a balance between building a realistic landscape & creating an eye that was still obvious enough to be noticed. We created one of the stadiums in CGI. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20dde4b0f6d352214057/1496132261568/electric-art_tab_horse_sdw.jpg Stills Gallery - tab rewards tab rewards agency: BWM Sydney art director: Matt Ennis agency producer: Lila Trajkoska We do love a challenge! Creating recognisable shapes from individual tickets required plenty of care in the placement department. We also needed to allude to a sense of movement within the static images without making them looking too random or messy. EA approached the lighting as we would light a complicated still life image. CGI backgrounds & reflections were created, comped together then given an overall treatment in retouching. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20dae4b0e37ee502841c/1496132261323/electric-art_sword.jpg Stills Gallery - sword sword agency: Ogilvy Healthcare Sydney art director: Michael Zivkovic agency producer: Roxanne Dunger When you love Game of Thrones like we do, there is nothing you'd rather create more in CGI than a sword! This brief was very much an exercise in design, accurate modelling & dramatic lighting in order to achieve the client's desired effect. The client had already made a physical sword which we remodelled with incredible accuracy for this job & to serve as a future asset. The glass had to be created using a physics simulation so as to appear as though the sword had swept right through it. Once the composition had been settled, it had to be dramatically & realistically lit. The client wanted dual colour lighting to reflect the fact that the product represents the combination of two products. The scene was lit dramatically & colourfully to suit both the subject matter & the brief. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f65e4b07ad504d1b65a/1496132257965/AFL-Players_Electric_Art.jpg Stills Gallery - toyota afl toyota afl agency: Publicis Mojo Melbourne art director: Jason Williams copywriter: Steve Jackson production: Deanne Green photographer: Andreas Smetana The AFL shoot began with several tonnes of mud in the photographer's studio. The players were shot separately & comped into the mud scene. The lighting & atmosphere were added in post to help the mood. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2148e4b0f6d352214450/1496132260103/Qantas_New_York_Corners_Electric_Art.jpg Stills Gallery - qantas qantas agency: M&C Saatchi Sydney creative: Mike Miller production manager: Di Williams photography: Stock. NZ mountains by spid @ The Collective Force Each image in this series needed to be manipulated to create a “little corner of the world”. Mountains, walls, oceans & shadows were comped against a wall of sky. Spid shot the mountains in NZ while hanging out of a helicopter, as you do. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fe1e4b0df45d8c3c887/1496132259413/Electric_Art_Continental.jpg Stills Gallery - nestlé country cup nestlé country cup agency: Publicis Mojo art director: Chris Searle art buyer: Alison Dunlop photographer: Stephen Stewart This campaign was designed to have a “dreamy” feel, with fields & rolling hills of vegetables stretching out to the horizon. Electric Art’s illustrator roughed up realistic landscapes of the specific vegetable fields, & then photographic & CGI elements were stitched together using the sketch as a map. Atmospheric elements were incorporated to add to the realism. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fa8e4b07ad504d1b87d/1496132259412/Electric_Art_Allens_Killer_Python.jpg Stills Gallery - killer python killer python agency: JWT Sydney creative director: John Lam talent photography: Brock Elbank We were more than happy to work with John Lam on this whimsical visual. Created using a combination of CGI & photography, the base shape for the body & the snake were first modeled in CGI, these were then rendered with the applied denim & shirt textures. A shader was created to replicate the confectionery python. Always a pleasure to work with Mr Brock Elbank. He shot a multitude of great captures from various angles to account for the coiling of the body. The shoes & belt were also shot by Brock & stripped in, adding to the detail & the background was comped in using images from our EA Image Library. Hats off to Wade, our snake dude who displayed great enthusiasm not to mention a range of hilarious facial expressions on the day! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20cfe4b0134bf7c76fc6/1496719810172/Electric-Art_Spring_Valley_detail.jpg Stills Gallery - spring valley spring valley agency: GPY&R Melbourne art director: Paul Meates agency producer: Sam Joy We were commissioned by the agency to create two beautiful, surreal images depicting sweet, perfect worlds where everything flourishes. These images are entirely CGI. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2036e4b0df45d8c3cbb6/1496719780485/electric_art_optus-light-map-elephant_sdw.jpg Stills Gallery - optus optus agency: M&C Saatchi Sydney art director: Peter Renigeris copywriter: Alison Hingle agency producer: Courtney Lewis photographer: Mark Laita Another nice little Optus brief from the guys at M&C Saatchi. We needed to come up with a map of Australia to resemble a sculptural network of lights. Our CGI department created a web of lights we could bend & mould to create the correct shape. The bird & elephant were shot by Mark Laita in The States & because the turn around was super fast we simultaneously created previsualisations of the animals in 3D to set angles & to determine how they would interact with the map. We rendered the background, then blended all the components together in retouching. Another great example of our CGI & retouching departments working together to create something magical! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2020e4b07ad504d1bcc4/1496132262080/electric_art_lipton-ice-green-tea-5-final-for-web.jpg Stills Gallery - lipton lipton agency: Workshop creatives: Lucy Edison & Ben Muzyka-Gordon agency producer: Lisa Vulesica photography of tea bag execution: Stock & Electric Art in-house photography of ice green tea execution: Gary Heery lipton ice green tea EA was commissioned by Workshop to create a Lipton print/POS visual for the local market based on a TVC from the US. EA created a series of test comps & pre visualisations to work out the best way to depict the transition & the water effect and to determine the best pose, background location & lighting. This also enabled the client to see early on in the process how the finished image would look & allowed many of the creative and technical problems to be resolved before we commenced shooting. Working this way also ensured a faster sign off process. The approach required was a blend of CGI for the water, body and leaves and photography for the talent & background. EA asked long time collaborator Gary Heery to work his magic with shooting the talent, while EA covered the shooting of background options & HDR's required for the CGI & base background plates. Our CGI department used a Particle System for the leaves.The talent's body was modeled & rendered out with many different options created in order to allow for various amounts of refraction & highlights. These elements were combined in retouching. lipton tea bags We created the pack & the tea leaves in CGI using a particle system & shot the background here at EA in our in-house studio. We sourced stock for the tea cup & then blended all the elements together in retouching to create this fresh & uplifting little visual. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20cee4b039a5bc7f92fc/1496132262453/Electric-Art_Shipping_Container_SDW.jpg Stills Gallery - hsbc hsbc agency: JWT Sydney creative director: John Lam agency producers: Graeme Mahn & Penny O'Brien The agency's concept focused on maximising business & trade opportunities in China & required a large scale image that looked as if it could have been shot from a helicopter. Creating the image in CGI provided a premium result on a tight budget. We started modelling high res containers in CGI using photographic textures to create realism, then once the structure of the containers was approved we worked them into a Japanese Yen shaped format. The trick to a successful image was in creating atmosphere via a dramatic lighting condition over which we had complete control. Through a combination of projection & CGI environments we created a realistic wet surface. We photographed people & vehicles from a roof top in Surry Hills & added them to the scene to convey a busy atmosphere on the imaginary docklands. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d219fe4b07ad504d1ca13/1496132262913/Sony_CAMERA_electric_Art.jpg Stills Gallery - sony cybershot sony cybershot agency: Saatchi & Saatchi Sydney art director: Toby Pike agency production: Jeremy De Villiers Sony wanted to showcase the new Cybershot camera as a fashion accessory as well as a great camera, so the concept was all about depicting the fact that it's made from the same material as an expensive piece of jewellery. To achieve the melting effect, EA utilized a fluid simulator to create a realistic molten metal shape. The camera itself was built from an accurate CGI model of the camera. The image was lit to highlight it's simplicity & beauty, with some basic retouching & grading added. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20c8e4b07ad504d1c2e6/1496132262440/electric-art_orbit_up-go_sdw.jpg Stills Gallery - orbit orbit agency: Energy BBDO Chicago creative director: Leon Wilson art director: Robert Fraze agency producers: Liz Miller-Gershfeld & Jackie Lapides Pull apart CGI tech drawing jobs seem to be all the rage. Orbit Grab & Go is a great example of this genre. The brief demanded a tongue-in-cheek visual, accompanied by suitably tongue-in-cheek copy extolling the virtues of the pack, like the fact that it's air resistant! Cute! Throughout the job EA experimented with various layouts, but eventually settled on one that was more organised so that the viewer could mentally construct or deconstruct the arrangement of the packs of gum. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d209ae4b0df45d8c3cf30/1496132264457/electric_art_wattyl.jpg Stills Gallery - wattyl wattyl agency: DraftFCB Sydney head of art: Steve Liu art director: Elle Crozier photographer: Stephen Stewart photography production: Geraldine Quinn Wattyl is a much loved Australian brand & the agency were after an image that was in keeping with their brand values. Photographer Stephen Stewart shot the beautifully lit grass & concrete background, also capturing the lighting set up as an HDR. EA created the polished yet realistic can in CGI, matching Stephen's lighting set up. The CGI type was etched into the concrete & then finessed in retouching. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d205ee4b0e37ee5027f70/1496132262908/Electric_Art_Snoop_Dog_MTV.jpg Stills Gallery - mtv welcome snoop mtv welcome snoop agency: Lowe & Rivet art director: Dejan Rasic photographer: Andreas Smetana These ads were shot prior to the MTV awards & before the Snoop Dogg "scandal" when he was refused entry into the country for the award ceremony. The campaign went on to win 2 Gold, 2 Silver & 4 bronze gongs at AWARD. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fa8e4b0e37ee50278e6/1496132263211/Electric_Art_Allens_lollies_detail.jpg Stills Gallery - nestlé allen's nestlé allen's agency: JWT Sydney creative director: John Lam agency producer: Graeme Mahn For this campaign to reach the levels of visual excitement that it deserved, we needed to start with determining the best lighting direction to enhance the confectionery. Lollies look great when they are back lit to some degree as it amplifies their form, colour, saturation & taste appeal. We played around with particle systems to generate an energetic, random stream of confectionery that helps reinforce a sense of depth within the image. We also built a whole range of CGI hero lollies as assets for the client. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fbce4b039a5bc7f8956/1496132262444/electric_art_aurion_spread_sdw.jpg Stills Gallery - toyota aurion brochure toyota aurion brochure agency: Saatchi Sydney agency production: Skye Houghton & Sarah Chapman designer: Tod Duke-Yonge HDRI photography: Electric Art Saatchi Sydney commissioned us to create images for the new Toyota Aurion Brochure. Saatchi had chosen various background plates, to which we added our own HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality & beauty, taking care to match their new environment's light sources & natural reflections. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fd1e4b039a5bc7f8a09/1496132261543/Electric_Art_Cadbury_mousse.jpg Stills Gallery - cadbury cadbury agency: Saatchi & Saatchi Sydney creatives: Nils Eberhardt & Gene Brutty art buyer: Skye Houghton We created these mouth watering visuals for the launch of the new Cadbury Mousse range. The mousse is the only photographic element while the rest is entirely CGI. We've done a few choccy jobs now & we think we've pretty much nailed the chocolate texture here. Yum! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fd8e4b0e37ee5027a93/1496132262918/electric_art_commbank.jpg Stills Gallery - commbank commbank agency: M&C Saatchi Sydney art director: Ronojoy Ghosh art buyer: Adam Taverniti photographer: Andreas Smetana photography production: Natalie Loveridge We CAN make that sign from scratch. Fun little job with Andreas & the guys over at M&C Saatchi. EA created the sign in CGI, stripped it in & did a little overall background clean up, comping & treatment. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f70e4b0e37ee5027703/1496132264310/BlackBerryRugby_stadium_Electric_Art.jpg Stills Gallery - blackberry blackberry agency: Clemenger Sydney art director: Adam Whitehead agency producer: Jo Kouvaris To communicate the BlackBerry PlayBook's coverage of the 2011 Rugby World Cup, EA combined CG with supplied stock images of football stadiums, pitches & crowds. We were required to alter this well known stadium significantly enough to make it unrecognisable to the viewer. As well as reducing the number of tiers & removing obvious signage, the structure was cut, stretched & squashed so that the image could work for several different crop sizes. The main stadium image was supplied at a very low resolution so one of the major challenges was to degrade the other elements sufficiently enough for the image to work as a whole. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21a6e4b07ad504d1ca80/1496132264031/Sushi_Barclays_Electric_Art.jpg Stills Gallery - barclays ishare barclays ishare agency: Coleman Rasic Carrasco art director: Dejan Rasic production: Rene Shalala The aim of the brief was to encourage Asian investors to build a share portfolio. EA made a unique “lego” style block, & then built the CGI sushi model. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21b1e4b039a5bc7f9b58/1496132262226/Toyota_Dependability_Electric_Art.jpg Stills Gallery - toyota usa toyota usa agency: Saatchi & Saatchi LA art director: Joshua Gilman typography: ilovedustUK agency producer: Cindy Rowe Electric Art joined forces with UK based typographer, iLoveDust, to realise Saatchi & Saatchi LA’s important brand repositioning campaign for Toyota in the US. The CGI typography was constructed from various materials appropriate to the copy & the brand. We went on to create a moving model for the Dependability concept. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2028e4b0df45d8c3cb2f/1496132264009/Electric_Art_Minute_maid_cow.jpg Stills Gallery - minute maid minute maid agency: BBH China client: Minute Maid creative director: Ma Yinbo creatives: Zizi & Jay Qian agency producer: Lin Yilin The brief from BBH China was to create four cows in CGI for the Strawberry flavoured Minute Maid Dairy drink. The features of all cows needed to be the same, the only differences being the poses & expressions. The cows were rigged to achieve these poses to help communicate four unique expressions - Battle, Satisfaction, Victory & Confidence. The facial expressions & textures needed to have a similar feel to that of the characters in Toy Story. Once the poses & expressions were approved, renders were done, & finessed. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d219fe4b07ad504d1ca14/1496132264320/Sprint_pig_Electric_Art.jpg Stills Gallery - sprint sprint agency: Goodby, Silverstein & Partners - San Francisco We designed these cute CGI icons for US mobile network Sprint, using the agency's initial brief & roughs as a starting point. From there we sketched designs by hand and once approved we lit & rendered them. For the facebook icon we used a particle system to play around with the way the thumbs would fall. The challenge was keeping each icon distinctly individual whilst maintaining a consistent style across the whole campaign. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d212be4b0f6d352214363/1496132262443/Magic_Island_Electric_Art.jpg Stills Gallery - magic island magic island EA designed a realistic magical island using a combination of CGI seascapes & photographic features for the details on the island. We designed individual ecosystems, incorporating various foliage suited to the different terrains on the island. Realistic geographical features were created including beaches, lagoons, outcrops, waterfalls & atmospheric skies. We also adapted the image to produce a darker & more sinister version. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2012e4b07ad504d1bc3c/1496132264025/Electric_Art_Lexus_is570.jpg Stills Gallery - lexus lx 570 lexus lx 570 agency: Saatchi & Saatchi Sydney art director: Miles Allpress production: Skye Houghton photographer: Alan McFetridge Multiple panoramas where shot at different locations around NZ & NSW by Alan McFetridge, each panorama comprising of around 10 shots. These images were then distorted to create a spherical effect. The cars were shot in studio & reflections from the environment were added in post. The reflections were added by creating a reflected environment from the panorama in CGI, and then placing a CGI model of the car in the scene. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d212ce4b07ad504d1c5e7/1496132264564/Musical_note_Electric_Art.jpg Stills Gallery - musical note musical note agency: Ward 6 creative director: Grant Foster art director: Richard Price Ward 6 commissioned EA to create a musical note made entirely from musical instruments for use in the healthcare profession. The instruments were all created in CGI, put into place & then enhanced further in retouching. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21a8e4b07ad504d1ca87/1496132265224/Telstra_Room_Electric_Art.jpg Stills Gallery - telstra christmas telstra christmas agency: Ogilvy Sydney art director: Chris McMullen agency producer: Paul Baron This was a fun one, the creative brief was to create each room to resemble a shoe box diorama. EA created 17 room themes, all with approximately 3 variations, making a total of 50 CGI images. The lighting played a key role in giving the rooms a home made cosy feeling, while retouching helped bring out the key elements in the compositions & enhance the overall mood. With so many rooms to create, we all got to share in the Christmas shenanigans! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2030e4b07ad504d1bd4a/1496720230091/Electric_Art_nescafe.jpg Stills Gallery - nescafé gold nescafé gold agency: Publicis Mojo Sydney art director: Chris Searle art buyer: Alison Dunlop photographer: Stephen Stewart The challenge of this brief was to create an appertising image where the viewer can almost smell the fresh coffee bean aroma. To achieve this we needed the image to appear photo realistic in terms of detail & lighting with an extensive depth of field. The benefits of using CGI enabled us to play around with the scale & the positioning of the individual beans & create the rippling liquid effect. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fc9e4b0df45d8c3c78a/1496720160593/Electric_Art_Brain_sdw.jpg Stills Gallery - glass brain glass brain agency: Ogilvy CommonHealth Sydney creative director: Toby Pickford agency producer: Marc Pinto EA was commissioned to create this intricate print visual & animation in CGI to illustrate the destructive effects of stroke damage on the brain. The glass brain was modelled featuring varying degrees of reflection & refraction so that both the brain & the explosion appear instantly recognisable. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2001e4b0e37ee5027c0a/1496720187888/Electric_Art_Hewlett_Packard_origami.jpg Stills Gallery - hewlett-packard hewlett-packard agency: Goodby Silverstein & Partners - San Francisco creative director: Steve Simpson art director/illustrator: Ryan Meis copywriter: Dan Hofstadter agency producer: Dan Southwick The initial illustrations were done by the agency & supplied to us as vector files. The brief required giant origami walls with subtle textures & colours to illustrate the features & strengths of various different HP products. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d21d0e4b07ad504d1cc49/1496720282134/Yummy_Nestle_Dreyers_Electric_Art.jpg Stills Gallery - nestlé dreyer's nestlé dreyer's agency: Goodby Silverstein & Partners - San Fransisco creative director: Brian Gunderson art buyer: Jenny Taich ice photography: Stephen Stewart EA created the CGI straw, playing around with the type design & the subtleties of the straw's materials. Stephen Stewart photographed the ice spritz & retouching blended it all together. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fdee4b07ad504d1ba81/1496132265447/Electric_Art_Connect_Furniture.jpg Stills Gallery - connect furniture connect furniture agency: GPY&R Melbourne ecd: Ben Coulson art director: Paul Meates copywriter: Evan Roberts creative services: Sam Joy The brief for these visuals was to create avatars who actually look like they are out shopping, interacting with each other & their environments. Due to timing constraints we decided to create the avatar characters from CGI stock. We looked for characters that resembled themes from online games. Once we had selected the appropriate characters we modified & tailored their looks to create different scenarios & personalities, we also added rigging so the characters could be posed in each scene. After the poses & aesthetics were settled we rendered them into their environments with a bit of Photoshop finessing. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1feae4b0e37ee5027b1a/1496132265257/electric_art_dettol_sdw.jpg Stills Gallery - dettol dettol agency: Euro/Houdini Feats Sydney creative director: Alex Evans agency producer: Warrick Nicholson We created the CGI pack & then lit it to match the environment. The background was completely created from shots from our EA image library. Awesome! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d213ee4b0df45d8c3d50e/1496132265960/Panasonic_Electric_Art.jpg Stills Gallery - panasonic self cleaning projector panasonic self cleaning projector agency: Campaign Palace Sydney art director: Cameron Hoelter production: Iain Clarke photographer: Electric Art A cute concept for Panasonic self-cleaning projectors needed an even cuter solution. The dilemma was how to make the cleaning crews & the charts combine to look realistic. We decided to previz CGI figures on CGI charts. This meant we could virtually determine what each actor was doing on what part of the chart & in what perspective before a shot was taken. Once the agency approved these elements, EA went about photographing the figures to match the CGI layout. The figures were then shot with their own reflections & shadows, & comped onto the hi-res renders of the charts. Success! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f6ae4b07ad504d1b68b/1496132265573/Bath-3_Kotex_Beaver_Electric_Art.jpg Stills Gallery - kotex kotex agency: The Brand Shop art director: Mel Turlington photographer: Adam Taylor Real beavers are not quite this cute. After experimenting with various real images of animals, we discovered we could get the best result using the animatronic beaver used in the TVC. Guinea pigs fur was painted over various joints to hide features of the model (not visible in the TVC). Faces were tweaked to capture the nuances of human-like expressions. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f76e4b07ad504d1b6df/1496132265445/Caboose_Electric_Art.jpg Stills Gallery - fleet enema fleet enema agency: Euro RSCG Chicago art director: Chad Hangen art buyer: Heidi Ludvik EA was briefed to create a series of super clean images for this tongue in cheek campaign. We used CGI as we needed a clean & hyper-real look. The Caboose was modeled to high detail & lighting & shaders were created to achieve the final composition. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d203de4b07ad504d1bdca/1496132265432/electric_art_qantas_boardingpasses_sdw.jpg Stills Gallery - qantas qantas agency: M&C Saatchi Sydney art director: Peter Renigeris art buyer: Di Williams Originally the art director thought photography may be the way to go for this brief. However, we were confident we could create realistic paper textures & obtain a photoreal result using CGI. The artwork for each boarding pass was created individually, they are all different. We did multiple tests in order to achieve a recognisable map of the world shape & to get the scale & depth correct. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2066e4b0e37ee5027faa/1496132265424/Electric_Art_Sony_note.jpg Stills Gallery - sony sony agency: Saatchi & Saatchi Sydney creatives: Nic Buckingham & Steve Back art buyer: Skye Houghton EA created the various "mini"notes using a CGI particle system. Hero frames were selected, rendered in high resolution & finished in retouching. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1feee4b0e37ee5027b48/1496132265906/electric_art_driller_zoom_sdw.jpg Stills Gallery - king & wood mallesons king & wood mallesons agency: Mr Mumbles creatives: Andrew Town, Laurie Ingram & Simon Cox designer: Charlie De Grussa Architectural Vis & CGI of Eco-Sea Building: Binyan Studios photographer: Andreas Smetana photography producer: Natalie Loveridge Talented photographer Andreas Smetana commissioned EA to work alongside him on this global print campaign for newly merged Australian-Chinese legal firm King & Wood Mallesons. "The Power of Together" is the central theme behind the ads which depict the firm’s lawyers in settings in the not-too-distant future – an IPO announcement for a manufacturer of hover bikes, the launch of a client’s 500th deep core miner & the opening of the world’s first truly ‘eco-sea building’. EA designed & created the futuristic digger & hovercraft in CGI & retouched & comped the settings. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2104e4b07ad504d1c4d8/1496132265988/HSE-5123-Sony-maps-Award__Electric_Art.jpg Stills Gallery - sony walkman sony walkman agency: Saatchi & Saatchi Sydney art director: Eron Broughton copywriter: Steve May agency producer: Jeremy De Villiers We recreated supplied vector artwork for the New York, London & Sydney metropolitan train network in CGI. The head phone cord & the ear piece itself was modeled from orthographic reference supplied. CGI enabled us to be very flexible with the layouts, we could change the rotation of the head phones & the length of the cords easily. The London image was a winner at the 2008 Caxton Awards. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2033e4b07ad504d1bd77/1496132268139/Electric_Art_NRMA_xray_dog.jpg Stills Gallery - nrma nrma agency: Leo Burnett Sydney This x-ray image was created using CGI & then enhanced in retouching using additional elements shot-in house. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1febe4b0df45d8c3c8f1/1496132267229/Electric_Art_Domain_money_boxes_apartment.jpg Stills Gallery - domain domain agency: Arnold Furnace creative directors: Paul Fenton & Tom Spicer art director: Mike Miller designers: Darren Cole & Nic Adamovich agency producer: Chris Hulsman EA were briefed to create a series of porcelain CGI money boxes to encourage prospective renters & buyers to sign up for Domain's online home alerts. Porcelain is a tricky thing to model as all the surfaces are rounded, intricate models had to be created for the money boxes to look real. We stripped down the detail to create iconic versions of the Aussie red brick home, city apartment & weather board cottage. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d203be4b07ad504d1bdb0/1496132267462/Electric_Art_Pink_Moove_1500.jpg Stills Gallery - moove milk moove milk agency: BMF Sydney art director: Neil Walshe agency producer: Basir Salleh EA created the cartons in CGI. We photographed the spritz & added it in retouching to give the carton a chilled look. Numerous shots of pouring & splashing milk were combined with CGI milk to create the wave & surfer shapes. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d203ee4b0df45d8c3cbf4/1496132266011/Electric_Art_Qantas_Uluru.jpg Stills Gallery - qantas a380 & 747 qantas a380 & 747 agency: M&C Saatch Sydney art director: Graham Johnson agency producer: Di Williams Qantas was unveiling a new corporate identity & had just purchased a fleet of new Airbus 380's. For the agency brief, EA created the CGI planes & bed them into the selected backgrounds. Models were sourced & modified, each plane was totally retextured panel by panel & environments were recreated so as to match the photographic backplate. A version of the ground was created in CGI, allowing the plane shadow to be accurate, but controllable as well. We also created the CGI 747 & embedded it into the stock shot of Uluru. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f81e4b0e37ee5027789/1496132265987/Croc_body_crocodile_Electric_Art.jpg Stills Gallery - rosken crocodile rosken crocodile agency: Loud Sydney art director: Anthony McAlpine It's pretty tricky to get a crocodile to pose quietly so Loud decided to create this guy using CGI. Building on an existing wire frame, EA completely re-textured the crocodile from reference shots. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2002e4b0e37ee5027c0e/1496132267917/Electric_Art_Hewlett_Packard_printer.jpg Stills Gallery - hewlett packard hewlett packard agency: Goodby Silverstein & Partners - San Francisco creatives: Ryan Meis & Andy Babbitz agency producers: Dan Southwick & Renee Hodges The brief for this project was to illustrate how this particular printer is an integral part of a collaborative design process. It was important to show a clear progression from the initial concept stage design, right the way through to the final constructed building. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1ff8e4b0e37ee5027bb3/1496132240502/Electric_Art_Fuji-Zerox-Head_detail2.jpg Stills Gallery - fuji xerox fuji xerox agency: MercerBell Sydney senior art director: Mike Nikotin agency producer: Tori Taylor photographer: Stephen Stewart Mercer Bell approached EA with this technically challenging brief. A number of CGI heads were created with different sized segments & gaps to give retouching some material from which to make the edges & corners of the segments. Photographer Stephen Stewart created the perfect lighting environment & shot a range of selected talent covering a variety of angles, poses & expressions. With a huge bank of captures to select from, the final challenge was getting the right balance of features & expressions that would ensure the final composition was both visually pleasing & recognisable as a single face. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2024e4b07ad504d1bcef/1496132268378/Electric_Art_Miller_Coors_Mountain.jpg Stills Gallery - millercoors millercoors client: MillerCoors USA agency: Draftfcb Chicago creative director: Julio Desir art director: Rich Romero art buyer: Lisa Bellis photographer: Spid We blended CGI & photography to bring an imagined mountain range to life....a mountain range so beautiful that you wonder if it could actually exist, which in this case, it doesn't! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d204be4b0f6d352213a7d/1496132240507/Electric_Art_Seedy_vertical_sdw.jpg Stills Gallery - bundy - light and seedy bundy - light and seedy agency: Leo Burnett Sydney ECD: Andy DiLallo creative: Zaid Al-Asady agency producer: Adrian Jung photographer: Andreas Smetana stills producer: Natalie Loveridge We were thrilled to work on another Bundaberg campaign with photographer Andreas Smetana & the guys at Leo's. We stitched together multiple background shots to create large background plates that could work across various formats. Andreas did a great job shooting the Pink Motel in Las Vegas, the pool was captured separately. The wharf scene was built from multiple shots taken in Sydney. The arm & bottle were shot in studio. The ripples, reflections & some extra fun bits & pieces were added in post. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fe6e4b0df45d8c3c8c5/1496132238898/Electric_Art_Dancing_with_the_stars_detail.jpg Stills Gallery - dancing with the stars dancing with the stars creative & art direction: Seven Design photography of Kerri-Anne, Johnny, Tina, Cosentino, Jesinta & Sophie: Toby Burrows @ The Kitchen photography of Lara & Manu: Nicholas Wilson We've been lucky to work on the last three seasons of DWTS for the guys at Channel 7. We've retouched the talent, created the flash lighting effects, lens flares & the backgrounds. Retouching Lara's dress into a splashy sparkly wave in line with the TVC concept has been just one of the highlights! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20e0e4b0f6d352214076/1496132264994/Electric-Art_Toyota_glass_people.jpg Stills Gallery - toyota kluger toyota kluger agency: Saatchi & Saatchi Sydney creatives: Simon Cox & Nils Eberhardt art buyer: Skye Houghton Using the Toyota supplied car exterior as a base, Electric Art worked on generating the car interior & glass family using CGI, then combined all the elements using traditional retouching techniques. When working with any translucent material in CGI, the lighting & materials are often tricky, and require a fine attention to detail to achieve a realistic result. Great care was taken to produce just the right balance of reflection & refraction in the glass material, achieving a great looking, realistic result. EA also handled the creation of various assets for the accompanying online campaign as well. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d207ce4b0e37ee5028095/1496132260792/Electric_Art_Toyota_Corolla_concept_car_.jpg Stills Gallery - toyota corolla toyota carolla agency: Publicis Mojo Sydney art director: Dave Gibson art buyer: Alison Dunlop photographer: Simon Davidson photography producer: Jacqui Afflick @ LuckyJac Central to the idea behind this visual was the premise that the same technology, design & detail found in a Toyota concept car can also be found in your everyday Corolla. We have created an image where technicians have pulled apart the concept car to reveal the sporty Corolla underneath. The concept car came from TSA Toyota as data & EA modified it to suit the shell of the Corolla. Photographic elements & textures were shot by Simon & mapped onto the space created by our CGI department. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2118e4b0df45d8c3d38d/1496132264238/Kit_Kat_Chunky_Electric_Art.jpg Stills Gallery - kit kat chunky kit kat chunky agency: JWT Sydney creative director: John Lam photographer: Stephen Stewart model maker: Rocket Models The Kit Kat Chunky 3 launch campaign required a unique combination of CGI, photography & model making to achieve a punchy & dynamic representation of this new confectionary. Working closely with both photographer & model maker, Electric Art combined these raw components in virtual space to create a CGI Kit Kat that was easily posed for print media, & easily animated for the accompanying TVC. The resulting animation is fast & dramatic - with a slightly grungy style. The extreme perspective, saturated bold colour & a hyper-real look all add to the dramatic impact. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2088e4b0df45d8c3ce90/1496132261021/Electric_Art_Toyota_Rav4.jpg Stills Gallery - toyota rav4 toyota rav4 agency: Saatchi & Saatchi Sydney ECD: Steve Back art director: Myles Alpress agency producer: Jeremy de Villiers We combined CGI with photography to create this campaign depicting various technology items being blasted into oblivion by a miniature RAV4. We needed to capture the moment of destruction, similar to high-speed photography of bullets hitting objects. In most cases, couch excluded, detailed CGI models were made of the objects & then shattered into thousands of pieces using physics based computer simulation. We also smashed real objects into thousands of pieces in the studio & shot these with lighting to match the CGI situations. The cars were created in CGI & all the elements were combined in post. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2089e4b0f6d352213ca4/1496132262219/electric_art_toyoya_atara_frontcover_sdw.jpg Stills Gallery - toyota atara brochure toyota atara brochure agency: Saatchi Sydney art buyer: Skye Houghton designer: Julian Melhuish @ Churchward Melhuish photography: Electric Art Saatchi Sydney commissioned us to create images for the new Toyota Camry Atara brochure. Saatchi had chosen various background plates, to which we added our own backplates & HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality & beauty, taking care to match their new environment's light sources & natural reflections. Talent were photographed in our inhouse studio & stripped into the cars as drivers, enhancing the realism. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2093e4b0f6d352213d32/1496132236678/electric_art_vanish_sdw.jpg Stills Gallery - vanish vanish agency: Euro/Houdini Feats art director: Ben Pearce creative services/production: Warrick Nicholson photographer: Stephen Stewart This was one of those very involved, collaborative big production numbers involving all departments. Photographer Stephen Stewart was on board to shoot stills & motion footage in our in-house studio. Stephen shot the shirt in sections floating inside a tank for maximum control & then went on to capture streams of bubbles as well as the product under water. The shapes of the 'Stains' & streams of bubbles were created in CGI using a particle system. The type & tank were also modelled in CGI & integrated together in retouching. Part of the brief was to create an animated version of the print. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fc6e4b039a5bc7f89c7/1496719707529/electric_art_bmw_x5_front_sdw.jpg Stills Gallery - bmw x5 bmw x5 agency: Ogilvy Melbourne creative: Cameron Mitchell art buyer: Mary Darzi TV producer: Charlotte Griffiths EA was briefed to tailor existing overseas assets to work for the local campaign for the BMW X5. We worked with the supplied base shot of the retouched car on the background & had a lot of fun visually framing the new X5 on stage & communicating the idea of the X5 being an urban & outdoor SAV. EA sculptured & lit the rock curtains in CGI to match the scene, then added the plants, floorboards, canvas & wooden textural backdrop in retouching. Extra smoke was dropped in & the overall scene was relit to create extra drama & atmosphere. EA repurposed the asset & tracked the rock curtains into the moving shot for the TVC end frame. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1f72e4b039a5bc7f86f4/1496132257298/Boags_Classic_Electric_Art.jpg Stills Gallery - boags classic blonde boags classic blonde agency: Publicis Mojo art director: Simon Cox art buyer: Alison Dunlop photographer: Michael Corridore These images all involved a combination of stock shots with photographic elements supplied by Michael Corridore. The stormy ocean image was created using a combination of ocean stock shots with shots of the ship, the dock, men & sea spray. The truck on the mountain was a combination of about 12 shots to make an extreme road with a terrifying drop. We then comped in the truck & the talent shots. The truck in the snow was created from a stock shot base, we added the talent, changed to the trees to look more Australian & extended the image. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20f6e4b0e37ee5028617/1496132270795/HAVM4405_Havas_Melbourne_3_tonne_mercedes_benz_truck_Electric_Art_1500.jpg Stills Gallery - mercedes-benz truck mercedes-benz truck agency: Havas Melbourne art director: Jerome Lee agency production: Leo Francis car photography: Warwick Kent We do love a type brief. After an extensive period of sketching & creative development, the CGI department faithfully created the 3.0 tonnes with a mixture of shaders and sculptures based on real world textures. The car photographer, Warwick Kent collaborated with EA to match the angle & the lighting that we had predetermined in pre-vis. This one is all about the details in the textures & the shaders. The reality comes from the little surface imperfections. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fb2e4b039a5bc7f8904/1496132239890/Electric_Art_AMP_Smart_Type_sdw.jpg Stills Gallery - amp amp agency: Banjo Sydney creative director: Matt Busby Andrews art director: Lucas Jatoba account director: Zoey Pottier EA has been lucky to be involved in some beautiful type briefs recently. Here's the latest one for the guys over at Banjo. We were briefed to create an S-shaped, laser assembly robot generating glowing points in the air within a futuristic, photo real, lab like environment. This one was created entirely in CGI. We had a tight turn around but overall it was a fun collaborative process & we are pretty proud of the end result. In the kind words of Lucas the art director, "an amazing illustration done in 3 days. A miracle." Thanks Lucas! https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/566659130e4c1145da0e136f/1496132270765/ Stills Gallery - telstra christmas telstra christmas agency: DDB Sydney creative director: Michael Barnfield business manager: Michael Manahan senior production manager: John Wood The agency briefed us to create these fun CGI low poly look xmas icons using the Telstra colour palette. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d1fdee4b0e37ee5027ac1/1496132240503/Electric_Art_Commonwealth_Bank_Vault-Open_sdw.jpg Stills Gallery - commonwealth bank commonwealth bank agency: Imagination Sydney digital art director: David Clarke print designer: Ram Castello digital designer: Lee Nguyen copywriter: AJ Tennant digital producer: Anna Bay EA utilised a combination of photography & CGI to create The Commonwealth Bank Time Vault for Sydney agency Imagination. Filming live action footage inside the bank's high security vault wasn't an option so we photographed the environment & recreated the setting in CGI. This process gave us the flexibility to extend the walls and expand the space. We filmed dry ice vapour in our EA studio (fun!) & incorporated this live element into the scene. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d2162e4b0df45d8c3d63f/1496132239859/SASA3382_Saatchi_Sydney_Camry_Brochure_Electric-Art_1500.jpg Stills Gallery - toyota camry brochure toyota camry brochure agency: Saatchi & Saatchi Sydney designer: Tod Duke-Yonge agency production: Skye Houghton & Sarah Chapman HDRI Photography: Electric Art Saatchi Sydney commissioned us to create these images for the new Toyota Camry Brochure. Saatchi had chosen various background plates, to which we added our own HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality and beauty, taking care to match their new environment's light sources & natural reflections. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20fce4b0df45d8c3d2ca/1496132240113/Heineken_Electric_Art_detail_SA.jpg Stills Gallery - heineken heineken agency: Dieste Dallas creative director: Gabriel Trujillo art director: Mike Lopez art buyer: Kaitlyn Cunningham Dieste briefed EA to create this cool image for Heineken, sponsors of the Latin Grammys. The client supplied the product shot & background graphic elements. Our CGI department created the bottle cap & intricate beer splashes in the shape of music notes & instruments, finding the balance of just enough detail in the instruments to make them identifiable in the liquid. Retouching comped the CGI elements together with photographic splashes & created an overall atmospheric smokin' treatment. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/565d20b7e4b0f6d352213ed8/1496132271743/Electric-Art_Big_Mac_Coke_detail_sdw.jpg Stills Gallery - mcdonalds mcdonalds agency: Leo Burnett Sydney creative directors: Brendan Donnelly & Guy Futcher agency producer: Michelle Browne fries & Coke photography: Anson Smart Big Mac photography: client supplied It was a pleasure to work with food photographer extraordinaire Anson Smart on this campaign advertising the iconic Big Mac meal deal. We were supplied plenty of captures of fries & Coke splashes & had some great material to help make the image come to life. The Coke splash was pushed to be dynamic & highly crafted but still very believable. Always fun working with the Macca’s team at Leo Burnett. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/56666bfbc21b86467902a11a/1496132242032/electric-art_john-west-river-group-sdw.jpg Stills Gallery - john west john west agency: BWM Melbourne art director: Gus Johnston agency producer: Lucy Trengrove photographer: Andreas Smetana Photographer Andreas Smetana commissioned us to retouch this campaign for John West. We comped together several captures to create each final image, paying particular attention to the bear and the iconic Canadian landscape. A final overall treatment was applied to help create a cinematic look & feel. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/56c2a58acf80a12e66ddfe0c/1496132272662/HAVA4509_Havas_Submariners_Female_Electric_Art.jpg Stills Gallery - defence force recruiting defence force recruiting agency: Havas Worldwide Sydney creative director: Seamus Higgins art director: Mick Healy copywriter: Ray Ali art buyer: Adam Taverniti photography: Chris Searl @ Title Artist Management photography producer: Maree Mitchell Always a joy working on any brief with a great concept & beautiful captures. Fun comping job for the guys over at Havas Sydney.   https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/56d67bf0ab48de761af6410c/1496132306345/FRBE4501_Frucor_2_Mardi_Gras_Electric_Art_detail_1500.jpg Stills Gallery - mardi gras rainbow edition v mardi gras rainbow edition v client: Frucor marketing manager: Craig Harkness marketing assistant: Alana Lucci   We were briefed to create an awesome rainbow party version of our previous V Energy key visuals. The limited edition rainbow can was launched to celebrate the upcoming Sydney Mardi Gras festival. We created the blinging energetic rainbow lasers & the can in CGI & lit them to work within the scene. The type was generated in CGI to match the previous TVC. We added splashes & droplets supplied via our EA Image Library. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/572846864c2f851f78682e88/1496132270539/SHAW4518_Venables_Bell_Leinenkugel__Harvest_Patch_Shandy_detail1_Electric_Art_1500.jpg Stills Gallery - leinenkugel's https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/5739724245bf2122c031f7be/1496132270365/FAST4541_Electric_Art_FA_studio_Havas_Huawei_G9_Electric_Art_Artwork_silver_1500.jpg Stills Gallery - huawei g9 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/5773705d440243642d7e1fc5/1496132269996/FAST_FA_Studios_Audi_Shanghai_Electric_Art_Illustration_1500.jpg Stills Gallery - Audi Audi https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/577f32e13e00be9f47c4f77b/1496132270307/SHAW4520_Munchkins_Atomic_lavender_detail_1500.jpg.jpg Stills Gallery - Munchkin https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/577f51956a4963268938b68d/1496132270070/SHAW4555_dollar_Shave_Wanderer_Electric_Art_2_1500.jpg Stills Gallery - dollar shave club https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/57d8d8089de4bb459f74f5c9/1496132269774/RUCM4556_Rumble_Brisbane_Festival_Electric_Art_Crop_1_1500.jpg Stills Gallery - Brisbane Festival https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/57d8e168b3db2b9a71660135/1496132269383/EAHJ4574_Sticky_Fingers_Westway_Album_Cover_Electric_Art_.jpg Stills Gallery - sticky fingers album cover https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/57d8efce15d5db02330b7e2e/1496132268934/RGAS4617_RGA_Telstra_Projections_dragon_Electric_Art_1500.jpg Stills Gallery - Telstra https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/57fdb74290dc5d39708c0514/1496132236227/YRAU4640_AWARD_CFE_feature_Electric_Art_1500.jpg Stills Gallery - award cfe https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/580efe18414fb5635eb0d67e/1496132268929/CHSV4644_Channel_7_X_Factor_2016_Electric_Art_Moire_1500.jpg Stills Gallery - x factor 2016 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/580f0085e4fcb54017ebdac3/1496132236434/SHAW4612_Envoy_Alcatel_Electric_Art_Orca_1500.jpg Stills Gallery - alcatel https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/5834d7e5f5e231d203ff4177/1496132235986/V-Iced-Coffee.jpg Stills Gallery - V Iced Coffee https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/5834ddb7579fb34d13e07a23/1496132235655/BASH4662_Bashful_Menulog_Bus_3_Electric_Art_1500.jpg Stills Gallery - Menulog bus https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/5834e376ebbd1a49b8b1c5bb/1496132235658/SHAW4513_Sharpe_Pharmaceutical_trucks_Electric_Art_Front_3_quarter.jpg Stills Gallery - pharmaceutical truck https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/5847aedff7e0ab24d336b13c/1496132235434/EVAD4673_Eve_and_Adam_Emporium_Melbourne_Mickey_Ears_Electric_Art_thumbnail.jpg Stills Gallery - emporium melbourne https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/58539fa4e3df28f58aa3ab57/1496132235644/Road.jpg Stills Gallery - kidney highway https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/5859da055016e1ac6da10684/1496132279440/Electric_Art_Toyota_Aurion_Brochure.jpg Stills Gallery - Toyota Aurion Brochure Toyota Aurion Brochure agency: Saatchi & Saatchi Sydney head of design: Tod Duke-Yonge production manager: Kim Avetta evening city backplates: Bear Stock red car backplates: Maground seascape backplate: Moofe The agency approached us with this great brief for Toyota Aurion. They provided a selection of desired angles & backplates for the cars. With the help of the good folks from Saatchi & Toyota we settled on the best combinations of HDRI Domes & matching backplates & then set about finding the ultimate best angle for each car. The really important stuff - shading, lighting, & retouching then followed, with lots of fine adjustments & feedback to make sure each vehicle was wearing the best dress to the wedding. The challenge is of course to always ensure that the cars look beautiful, but also realistic, & that's where experience kicks in. Happy client, happy agency & happy EA team - we're really proud of this one. https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/588563325016e13d97c4e7f0/1496132235469/CLMM4633_Clemenger_Melbourne_Wild+Yak_Surfboard_Electric_Art_thumbnail_1500.jpg Stills Gallery - Surfing Yak background https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/58d08a576b8f5bad3a91a2fc/1496132235425/scentiva_0001_lavender_1500.jpg Stills Gallery - Clorox Scentiva https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/58d094ff8eaa89fce69923b9/1490062077060/scentiva_0001_lavender_1500.jpg Stills Gallery - Clorox Scentiva https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/585b240f6b8f5b18cf9136db/58f6bc24579fb3776b350fa9/1496132235419/RGAS4706_R%3AGA_Telstra_Smart_Home_Electric_Art_Lighthouse_1500.jpg Stills Gallery - telstra smart home 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https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55ed218ce4b0a48732d2cfe2/1441603986381/ Zip Water https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/559c8393e4b0e849e2677c2b/1436320660364/ Zip Water https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e51695e4b0da9bdeda681a/1441076886248/left-arrow.png Zip Water https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e516b0e4b0df231a076331/1441076913757/right-arrow.png Zip Water https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/559c844be4b0bcd5cef2ce94/1436320847993/ Zip Water https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/559c7d90e4b0f48212bd5636/1436319129571/ Zip Water Zip Water Ballerina billboard perfectly captured on the street by photographer Marion Abada. 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https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/54753463e4b0d8ceafca2793/1416967268825/ amp - extras https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e7d4b4e4b02c708d49301a/1441256629486/ amp - extras https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e7cff5e4b0a4a21bb79aee/1441255415542/ amp - extras https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/54753449e4b0d8ceafca271b/1416967242413/electric_art_amp_type_sdw.jpg amp - extras https://www.electricart.com.au/mastercard daily 0.75 2014-11-26 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/54753133e4b0e02f94166861/1416966452740/ea_mastercard-type_sdw.jpg mastercard https://www.electricart.com.au/mcdonalds-icecream-coke daily 0.75 2016-10-26 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/547d0410e4b082da1f2c09ae/1417479185751/ mcdonalds - icecream & coke 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https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556d0476e4b0a6866e714fba/1416984244960/electric_art_alexandra_canberra_uni_sdw.jpg uni of canberra - motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556d0476e4b0a6866e714fbb/1416984277303/ uni of canberra - motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556d0476e4b0a6866e714fbc/1416984306564/ uni of canberra - motion https://www.electricart.com.au/bmw-x5-motion daily 0.75 2015-10-26 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556d06bfe4b044feaa270f05/1416968053267/ bmw x5 - motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55ece85ce4b09f830fce8e84/1441589341180/ bmw x5 - motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556d06bfe4b044feaa270f04/1416968022911/electric_art_bmw_x5_front_sdw.jpg bmw x5 - motion 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https://www.electricart.com.au/mizuno-interactive daily 0.75 2015-12-02 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556e6754e4b069572712fe94/1416977602948/ mizuno - interactive https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556e6754e4b069572712fe97/1427778770460/ mizuno - interactive https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556e6754e4b069572712fe8e/1416977344234/test2.jpg mizuno - interactive https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556e6754e4b069572712fe91/1416977556567/ mizuno - interactive https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556e6754e4b069572712fe92/1416977495094/electric_art_mizuno4_sdw.jpg mizuno - interactive https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55eceef4e4b0baa2cade265f/1441591029040/ mizuno - interactive https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/556e6754e4b069572712fe95/1416977665596/ mizuno - interactive 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https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e7cd07e4b0b7a61565c253/1441254665358/ Edna Goes Abroad - stills https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e7cd55e4b045a1ff2e371c/1441254743505/ Edna Goes Abroad - stills https://www.electricart.com.au/mercedes-truck daily 0.75 2015-10-27 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55aef48de4b022e421b586f8/1437529233788/ Mercedes Truck https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55aef39be4b04fd6bca5fd7c/1437528995457/HAVM4405_Havas_Melbourne_3_tonne_detail_mercedes_benz_truck_Electric_Art_1500.jpg Mercedes Truck https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e7b8a7e4b03a390005c34e/1441249449666/ Mercedes Truck https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/55e7b909e4b0894172a5ed2b/1441249546680/ Mercedes Truck 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Huawei stills https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396d4ae707ebfa302cda7d/1463381349145/ Huawei stills https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396da2e707ebfa302cdbf0/1463381431936/ Huawei stills https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396d86e707ebfa302cdb6e/1463381399810/ Huawei stills https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396c2dd210b8ad84951551/1467963413987/ Huawei stills https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396d53e707ebfa302cdaa2/1463381335778/FAST4541_Electric_Art_FA_studio_Havas_Huawei_G9_Electric_Art_Artwork_silver_1500.jpg Huawei stills https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396c2dd210b8ad84951552/1474512356750/ Huawei stills https://www.electricart.com.au/huawei-motion daily 0.75 2016-08-23 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396fcae707ebfa302ce4a2/1463381335778/FAST4541_Electric_Art_FA_studio_Havas_Huawei_G9_Electric_Art_Artwork_silver_1500.jpg Huawei motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396fcae707ebfa302ce4a0/1463381312899/ Huawei motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396fcae707ebfa302ce4a6/1464077659553/ Huawei motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396fcae707ebfa302ce4a3/1463381399810/ Huawei motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396fcae707ebfa302ce4a4/1463381431936/ Huawei motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396fcae707ebfa302ce4a1/1463381349145/ Huawei motion https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57396fcae707ebfa302ce4a7/1464077694239/ Huawei motion 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https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/5773682c20099ec7b1d06ae5/1474511226840/ Audi China https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57736fdd440243642d7e1db1/1467183080784/ Audi China https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57736de129687f611a92f77d/1467182578062/ Audi China https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/5773682c20099ec7b1d06ae6/1474511108170/ Audi China https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57736e0629687f611a92f83f/1467182616738/ Audi China https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/57736e405016e117131b5d88/1467182672911/ Audi China https://www.electricart.com.au/munchkin daily 0.75 2016-08-26 https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/577f2ff31b631b47256b5bea/1467963339015/ Munchkin https://static1.squarespace.com/static/54505c2fe4b02c9220e739be/t/577f2ff31b631b47256b5be9/1467963348144/ Munchkin 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