smirnoff start pure

client: Dan Bitti @ Diageo
agency: Leo Burnett Sydney
creative director: Tim Green
art directors: Chris Moreira & Stuart Tobin
copywriter: Mark Schoeller
agency producer: Jeremy de Villiers
photography: Stephen Stewart


In order to create these striking images for Smirnoff's Start Pure campaign we knew we'd need a great macro photographic base.

We called upon photographer Stephen Stewart to capture some amazingly detailed, beautiful & enticing shots as the foundation for the images. They were then reworked for each specific execution.

We worked closely with the agency creatives to create & apply the bottle effect. The aim was to get the viewer to feel right 'in' the drink yet still keep each individual beverage refreshing, appealing & instantly recognisable.