sony bravia

photographer: Stephen Stewart & Electric Art
agency: Saatchi & Saatchi
art director: Toby Pike & Steve Back (ECD)
production: Jeremy de Villiers

A subdued colour treatment was chosen for the background image to contrast with the letters of light. The letters and sports figures were shot at EA by Stephen and Josh using various sized torches. Retouchers then combined the many separate shots to create the final images, easy!