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sony walkman

agency: Saatchi & Saatchi Sydney
art director: Eron Broughton
copywriter: Steve May
agency producer: Jeremy De Villiers
 

 

We recreated supplied vector artwork for the New York, London & Sydney metropolitan train network in CGI. The head phone cord & the ear piece itself was modeled from orthographic reference supplied. CGI enabled us to be very flexible with the layouts, we could change the rotation of the head phones & the length of the cords easily. The London image was a winner at the 2008 Caxton Awards.