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sprint

agency: Goodby, Silverstein & Partners - San Francisco

We designed these cute CGI icons for US mobile network Sprint, using the agency's initial brief & roughs as a starting point. From there we sketched designs by hand and once approved we lit & rendered them. For the facebook icon we used a particle system to play around with the way the thumbs would fall. The challenge was keeping each icon distinctly individual whilst maintaining a consistent style across the whole campaign.