agency: Saatchi & Saatchi Sydney
creative director: Darren Borrino
art director: Simon O'Neill
copywriter: Rob Cartlidge
art buyer: Skye Houghton
background photography: Stock
cgi gorilla, aliens & letterbox: Electric Art
The guys over at Saatchis came up with this clever campaign for St George. Breaking away from the traditionally conservative home insurance category, the premise was "anything can happen this summer". The images feature a miscalculated alien invasion & a rampant King Kong wreaking havoc in the 'burbs. Creating realistic CGI apes & aliens & placing them within a suburban Australian setting was certainly challenging but it was also heaps of fun. There was a considerable amount of comping involved as you can see in the above build video.