electric_art_impreza_sprinkles_sdw.jpg

subaru - get a grip

agency: Disciple
creative director: Pete Buckley
art director: Peter Defries
account director: Vincent Pled
car & background image: Supplied by agency

We are really thrilled to be involved in more & more type projects these days. We were supplied the car & the background image & were briefed to create the headline in CGI. This was a fun one from the start as we had the opportunity to produce assets for various media including print, a website animation, assets for web banners & an iPad interactive ad for The Sydney Morning Herald. Our CGI department created a complex, particle-physics based system to generate gazillions of hundreds & thousands or sprinkles & make them behave in a realistic way.