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subaru wrx

agency: Leo Burnett Sydney
art director: Chris Moreira
agency producer: Craig Vary 
photographer: Simon Harsent

 

EA & Simon Harsent were briefed to design & create Frankenstein’s lab for this campaign for the new Subaru WRX. We digitally recreated the space the car was being shot in so we could add our own additions to the photographic plates like the huge test tubes & Electro ball. A rough proxy model of the car was also made to help with determining the car position & angle. CGI & photographic elements were combined in retouching & atmosphere added to the scene.