RGAS4617_RGA_Telstra_Projections_dragon_Electric_Art_1500.jpg
RGAS4617_RGA_Telstra_Projections_living_room_Electric_Art_1500.jpg

telstra

agency: R/GA Sydney
ecd: Gavin McLeod
creative team: Will Winter-Irving & Pat Anderson
design leads: Ben Spooner & Michael Armstrong
senior producer: Oliver Cavanagh
photography: Toby Burrows @ The Kitchen
(living room, NRL & bedroom concepts)

The team at R/GA Sydney briefed us to help create this campaign for Telstra Entertainment. The images needed to convey a sense of energy, movement and magic, bringing people together & focusing on the possibilities that a connected world can bring. EA created the dragon “projection” in CGI, while the others were created using a blend of stock and images from our own extensive Library. Toby Burrows shot some of the key imagery & EA combined all the projection elements, finally adding the lens flares & special effects. We applied an overall colour palette in keeping with the Telstra gradient branding tones.