telstra christmas

agency: Ogilvy Sydney
art director: Chris McMullen
agency producer: Paul Baron

This was a fun one, the creative brief was to create each room to resemble a shoe box diorama.
EA created 17 room themes, all with approximately 3 variations, making a total of 50 CGI images.
The lighting played a key role in giving the rooms a home made cosy feeling, while retouching helped bring out the key elements in the compositions & enhance the overall mood. With so many rooms to create, we all got to share in the Christmas shenanigans!