Creating the Telstra Christmas 55 days of Giftness campaign was loads of fun! The creative brief was to create each room to resemble a dioramic cut out or shoe box theatre, that you might have made at school. We created the 17 room themes, which all had 3 variations (approx), making 50 images in 3D with a final finesse and treatment applied in retouching. The lighting played a big part in giving the rooms that 'home made' & 'cosy' feeling, while retouching helped bring out the key elements in the compositions and enhance the overall mood. There were a great number of rooms to create, so we all got to share in the Christmas shenanigans!
agency: Ogilvy Sydney art director: Chris McMullen agency producer: Paul Baron
This was a fun one, the creative brief was to create each room to resemble a shoe box diorama. EA created 17 room themes, all with approximately 3 variations, making a total of 50 CGI images. The lighting played a key role in giving the rooms a home made cosy feeling, while retouching helped bring out the key elements in the compositions & enhance the overall mood. With so many rooms to create, we all got to share in the Christmas shenanigans!
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia