electric-art_toyota86_press_sdw.jpg

toyota 86

agency: Publicis Mojo Sydney
creative director: Pim Van Nunen
art directors: Chris Searle & Adam Whitehead
art buyer: Ali Dunlop
photographer: Simon Davidson
stills producer: Jacqui Afflick @ Lucky Jac

Working with great shots from photographer Simon Davidson, EA helped create the print campaign & brochure for Toyota's new 86. The brief was to create visually arresting, raw & powerful images to reflect the design ethos of the car & the tag line, Raw Driving. The brochure was shot on location at the iconic Mt Panorama race track in Bathurst providing the perfect backdrop for the 86.