toyota atara brochure
agency: Saatchi Sydney
art buyer: Skye Houghton
designer: Julian Melhuish @ Churchward Melhuish
photography: Electric Art
Saatchi Sydney commissioned us to create images for the new Toyota Camry Atara brochure. Saatchi had chosen various background plates, to which we added our own backplates & HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality & beauty, taking care to match their new environment's light sources & natural reflections. Talent were photographed in our inhouse studio & stripped into the cars as drivers, enhancing the realism.