Saatchi Sydney commissioned us to create the brochure images for the new Toyota Camry Atara. Saatchi had chosen various background plates, to which we added our own backplates and HDRI environments. After settling on the correct camera angles the 3D cars were materialised and lit to suit the laws of reality and beauty, taking care to match their new environment's light sources and natural reflections. Talent were photographed in our inhouse studio and stripped into the cars as drivers, enhancing the realism.
toyota atara brochure
agency: Saatchi Sydney art buyer: Skye Houghton designer: Julian Melhuish @ Churchward Melhuish photography: Electric Art
Saatchi Sydney commissioned us to create images for the new Toyota Camry Atara brochure. Saatchi had chosen various background plates, to which we added our own backplates & HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality & beauty, taking care to match their new environment's light sources & natural reflections. Talent were photographed in our inhouse studio & stripped into the cars as drivers, enhancing the realism.
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia