SASA4372_Saatchi_Sydney_Toyota_Aurion_Brochure_Apartments_at_night_Electric_Art_1500.jpg

toyota AURION BROCHURE

agency: Saatchi & Saatchi Sydney
head of design: Tod Duke-Yonge
production manager: Kim Avetta
evening city backplates: Bear Stock
red car backplates: Maground
seascape backplate: Moofe

The agency approached us with this great brief for Toyota Aurion. They provided a selection of desired angles & backplates for the cars.  With the help of the good folks from Saatchi & Toyota we settled on the best combinations of HDRI Domes & matching backplates & then set about finding the ultimate best angle for each car.  The really important stuff - shading, lighting, & retouching then followed, with lots of fine adjustments & feedback to make sure each vehicle was wearing the best dress to the wedding. The challenge is of course to always ensure that the cars look beautiful, but also realistic, & that's where experience kicks in. Happy client, happy agency & happy EA  team - we're really proud of this one.