Electric-Art_Corolla_Concept-Car_sdw.jpg

toyota corolla

agency: Publicis Mojo Sydney
art director: Dave Gibson
art buyer: Alison Dunlop
photographer: Simon Davidson
photography producer: Jacqui Afflick @ LuckyJac

Central to the idea behind this visual was the premise that the same technology, design & detail found in a Toyota concept car can also be found in your everyday Corolla. We have created an image where technicians have pulled apart the concept car to reveal the sporty Corolla underneath. The concept car came from TSA Toyota as data & EA modified it to suit the shell of the Corolla. Photographic elements & textures were shot by Simon & mapped onto the space created by our CGI department.