toyota genuine parts
agency: Oddfellows Dentsu Sydney
creative director: Mark Sheridan
group account director: Steve Brann
agency producer: Matt Tilbury
photography: Stephen Stewart & Stock
The guys at Oddfellows Dentsu approached EA to help create this split image ad for Toyota Genuine Parts GetGenuine rewards. We produced & shot the job in house at EA, calling in the talented Stephen Stewart to shoot our fighter pilot/mechanic & the mechanic location.
The grungy mechanic shop was cleaned up, the talent was lined up & the airstrip location created from existing photography in post.
The biggest challenge was finding the right talent to fit both the brief & the existing fighter pilot suit. Pretty much everyone on this job had a go in the suit & sang along to "Highway to the Danger Zone" at some point during the production.