Glass-Family_Toyota.jpg

toyota kluger

agency: Saatchi & Saatchi Sydney
creatives: Simon Cox & Nils Eberhardt
art buyer: Skye Houghton

Using the Toyota supplied car exterior as a base, Electric Art worked on generating the car interior & glass family using CGI, then combined all the elements using traditional retouching techniques. When working with any translucent material in CGI, the lighting & materials are often tricky, and require a fine attention to detail to achieve a realistic result.

Great care was taken to produce just the right balance of reflection & refraction in the glass material, achieving a great looking, realistic result. EA also handled the creation of various assets for the accompanying online campaign as well.