electric_art_prius-c-brochure_sdw.jpg

toyota prius

agency: Saatchi & Saatchi Sydney
designer: Tod Duke-Yonge
agency production: Sarah Chapman & Skye Houghton
HDRI photography: Electric Art

Saatchi Sydney commissioned us to create these images for the new Toyota Prius Brochure. Saatchi had chosen various background plates, to which we added our own HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality and beauty, taking care to match their new environment's light sources & natural reflections.