toyota rav4 - all new rav4

agency: Saatchi & Saatchi Sydney
creative director: Steve Carlin
art director: Darren Borrino
art buyer: Danielle Senecky
typographer: Gemma O'Brien

This execution involved the creation of not just the vehicle but also some cool CGI type & minimalist architecture. In order to create the type, EA had to expound the features of the new RAV4 & utilise the shapes, textures & characteristics that were part of the vehicle. We also created a clean, urban architectural background with a little greenery that could work for the agencies' various media formats.