agency: Saatchi & Saatchi Sydney
ECD: Steve Back
art director: Myles Alpress
agency producer: Jeremy de Villiers
We combined CGI with photography to create this campaign depicting various technology items being blasted into oblivion by a miniature RAV4. We needed to capture the moment of destruction, similar to high-speed photography of bullets hitting objects.
In most cases, couch excluded, detailed CGI models were made of the objects & then shattered into thousands of pieces using physics based computer simulation. We also smashed real objects into thousands of pieces in the studio & shot these with lighting to match the CGI situations. The cars were created in CGI & all the elements were combined in post.