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toyota rav4

agency: Saatchi & Saatchi Sydney
ECD: Steve Back
art director: Myles Alpress 
agency producer: Jeremy de Villiers

We combined CGI with photography to create this campaign depicting various technology items being blasted into oblivion by a miniature RAV4.  We needed to capture the moment of destruction, similar to high-speed photography of bullets hitting objects.

In most cases, couch excluded, detailed CGI models were made of the objects & then shattered into thousands of pieces using physics based computer simulation. We also smashed real objects into thousands of pieces in the studio & shot these with lighting to match the CGI situations. The cars were created in CGI & all the elements were combined in post.


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