Toyota_Tyres_for-web.jpg
Electric_Art_Publicis_Mojo_Toyota_camry_test_drive_detail.jpg

toyota test drive

agency: Publicis Mojo Sydney
creative director: Micah Walker
art director: Dave Gibson
art buyer: Alison Dunlop
photographer: Greg White

EA was heavily involved with the pre visualisation of this project for UK based photographer Greg White. Greg was going to shoot the tyre stack as well as the car & warehouse, however he decided that creating CGI tyres was the best way forward once he saw what could be achieved. We wrapped Greg's images of tyre textures around the tyre models. Grills, wires & additional texture details were created in CGI & added to enhance the overall look of the warehouse.