EA was heavily involved with the pre visualisation of this project for UK based photographer Greg White. Greg was going to shoot the tyre stack as well as the car and warehouse, however he decided that creating the tyres in 3D was the best way forward once he saw what could be achieved. We wrapped Greg's images of tyre textures around the 3D tyre models. Grills, wires and additional texture details were created in 3D and added to enhance the overall look of the warehouse.
toyota test drive
agency: Publicis Mojo Sydney creative director: Micah Walker art director: Dave Gibson art buyer: Alison Dunlop photographer: Greg White
EA was heavily involved with the pre visualisation of this project for UK based photographer Greg White. Greg was going to shoot the tyre stack as well as the car & warehouse, however he decided that creating CGI tyres was the best way forward once he saw what could be achieved. We wrapped Greg's images of tyre textures around the tyre models. Grills, wires & additional texture details were created in CGI & added to enhance the overall look of the warehouse.
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia