toyota usa

agency: Saatchi & Saatchi LA 
art director: Joshua Gilman
typography: ilovedustUK
agency producer: Cindy Rowe

Electric Art joined forces with UK based typographer, iLoveDust, to realise Saatchi & Saatchi LA’s important brand repositioning campaign for Toyota in the US. The CGI typography was constructed from various materials appropriate to the copy & the brand. We went on to create a moving model for the Dependability concept.