toyota widgets

photographer: Greg White
agency: Publicis Mojo
art director: Paul Sharp
production: Ali Dunlop

Each image in this series needed to look light and airy with only a hint of colour. By blending a variety of captures the props and small amounts of colour were organized meticulously. The “widgets” in one of these images were supplied to EA as wire frames, leaving the 3D department to light and add texture.