agency: Ward 6 Singapore
creative director: Grant Foster
art directors: John Scott & Brook Harvey
photography of hat & prescription pad: Stephen Stewart
We created this image for a pharmaceutical product that keeps people's lives in balance by managing their diabetes. For an older demographic, it was important to use objects & emotions that would be pivotal to maintaining that balance. The tone of the visual needed to be light & whimsical as well as realistically & beautifully lit. We made a decision to execute the majority of the objects in CGI, as the styling brief was so specific. We also wanted the whole sculpture to be lit consistently.