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V iced coffee

client: Frucor
brand manager: Chris Henbrey
copywriting: TKT
kv artwork & typesetting: Darling Brands
 

Always fun working with the guys over at Frucor. This one was all about capturing the energy & refreshment cues. We created the pack & liquid splash in CGI, adding the frosty shaved ice using assets from our extensive EA Image Library. The icy sculptural background was constructed in CGI, then blended with ice imagery in photoshop. It can be tricky to make milk products look both appetising & 100% real, nailed this one, awesome job team.