V iced coffee

client: Frucor
brand manager: Chris Henbrey

 

Always fun working with the guys over at Frucor. This one was all about capturing the energy & refreshment cues. We created the packs & liquid splashes in CGI, adding the frosty shaved ice using assets from our extensive EA Image Library. The icy sculptural background was constructed in CGI, then blended with ice imagery in photoshop. We created the Iced Coffee KV first then went on to create the Iced Chocolate & Coffee version with CGI type. It can be tricky to make milk products look both appetising & 100% real, we feel like we nailed it, awesome job team.