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valspar

agency: DraftFCB Sydney
head of art: Steve Liu
art director: Elle Crozier

The brand Valspar is all about high quality paints with an enormous range of colours that promises to put the fun back into painting. The guys at DraftFCB Sydney came up with a really lovely, sculptural visual to help convey this branding message. We elected to hand sculpt each splash rather than using fluid simulators which can be difficult to control. Lots of care was taken to light the final sculptural piece & then retouch it to perfection.  Creating glossy CGI liquids can be challenging & we're proud to say everyone was really happy with the end result.