electric_art-vanish-ice-washing-machine_sdw.jpg

vanish

agency: Havas Worldwide Sydney
creative: Ben Pearce
agency producer: Mike Gill
photographer: Stephen Stewart

We were more than happy to work on another Vanish brief for the guys over at Havas Sydney. Still life maestro Stephen Stewart shot a small scale washing machine ice sculpture on the back of the TVC shoot. EA used various components from this shoot to rebuild the washing machine for the print & created the correct reflections and refractions. The shirt was stripped in using a 3D render supplied by Final Cut & water was added using images from our in-house library. We generated the background in retouching and this was so well received it was used as reference for the TVC version.