agency: Euro/Houdini Feats
art director: Ben Pearce
creative services/production: Warrick Nicholson
photographer: Stephen Stewart
This was one of those very involved, collaborative big production numbers involving all departments. Photographer Stephen Stewart was on board to shoot stills & motion footage in our in-house studio. Stephen shot the shirt in sections floating inside a tank for maximum control & then went on to capture streams of bubbles as well as the product under water. The shapes of the 'Stains' & streams of bubbles were created in CGI using a particle system. The type & tank were also modelled in CGI & integrated together in retouching. Part of the brief was to create an animated version of the print.