Wattyl is a much loved Australian brand & the agency were after an image that was in keeping with their brand values. Photographer Stephen Stewart shot the beautifully lit grass & concrete background, also capturing the lighting set up as an HDR. EA created the polished yet realistic can in 3D, matching Stephen's lighting set up. The type was etched into the concrete in 3D & then finessed in retouching.
agency: DraftFCB Sydney head of art: Steve Liu art director: Elle Crozier photographer: Stephen Stewart photography production: Geraldine Quinn
Wattyl is a much loved Australian brand & the agency were after an image that was in keeping with their brand values. Photographer Stephen Stewart shot the beautifully lit grass & concrete background, also capturing the lighting set up as an HDR. EA created the polished yet realistic can in CGI, matching Stephen's lighting set up. The CGI type was etched into the concrete & then finessed in retouching.
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia