electric_art_wattyl.jpg

wattyl

agency: DraftFCB Sydney
head of art: Steve Liu
art director: Elle Crozier
photographer: Stephen Stewart
photography production: Geraldine Quinn

Wattyl is a much loved Australian brand & the agency were after an image that was in keeping with their brand values. Photographer Stephen Stewart shot the beautifully lit grass & concrete background, also capturing the lighting set up as an HDR. EA created the polished yet realistic can in CGI, matching Stephen's lighting set up. The CGI type was etched into the concrete & then finessed in retouching.