Arnott’s Shapes Fully Loaded
Our exploding shape adds to the flavour explosion proposition.
Grey Render
Arnott’s Shapes Fully Loaded
The new Arnott's Shapes range is just so moreish, we've demolished every sample biscuit left at Electric Art! The brief was for a taste-driven flavour explosion and as always, we’ve created a tasty morsel that looks real but is better than real. Of course we were able to control the amount of flavour on the biscuit but there was also a lot of work put in to making the base biscuit toasted, crispy ’n real. Little crumbs fly out as it shatters, the crispy lightness comes from the faithfully reproduced air bubbles. The beautifully crafted explosion of flavour adds to the all important taste cues and the flavour explosion proposition.
Agency: Saatchi & Saatchi via Prodigious
Creative Group Head: Michael Barnfield
Art Directors: Alexandra Shiel & Patricia Casten
Copywriter: Jessie Staszkiewicz
Production: Sophie Elliot