Zip wATER

agency: Joy
creative director: Steve Back
art director: Brett Edwards
agency producer: Jeff Edwards
ballerina & soccer player photography: stock
father daughter talent & reference photography: Andreas Smetana
 

Creating human figures springing from a series of animated water people was a challenging process. As a starting point we needed to shoot photographic reference of real performing characters that could give our CGI sculptors excellent reference for anatomy, movement & musculature as the figures progressed through each movement.  Rigged figures were then created in CGI for each of the characters. The final result required a detailed retouched combination of photographic water splashes & realistically posed figures.

  Zip Water Ballerina billboard perfectly captured on the street by photographer Marion Abada. See more of her work  here .

Zip Water Ballerina billboard perfectly captured on the street by photographer Marion Abada. See more of her work here.