Zip wATER

agency: Joy
creative director: Steve Back
art director: Brett Edwards
agency producer: Jeff Edwards
ballerina & soccer player photography: stock
father daughter talent & reference photography: Andreas Smetana
 

Creating human figures springing from a series of animated water people was a challenging process. As a starting point we needed to shoot photographic reference of real performing characters that could give our CGI sculptors excellent reference for anatomy, movement & musculature as the figures progressed through each movement.  Rigged figures were then created in CGI for each of the characters. The final result required a detailed retouched combination of photographic water splashes & realistically posed figures.

Zip Water Ballerina billboard perfectly captured on the street by photographer Marion Abada. See more of her work here.

Zip Water Ballerina billboard perfectly captured on the street by photographer Marion Abada. See more of her work here.