Play god : May 2023
Long overdue newsletter time from us here at Electric Art! We’ve been busy so it’s a great time to show some of our cool new work. Please get in touch to shoot the breeze or brief photography, retouching, CGI or animation projects.
Celebration Heart // Syneos Health Communications
Agency: Syneos Health Communications I SVP Group Creative Director: Ted Mendelson I VP Creative Director: Tarra Austin I VP Creative Director: Sean Welsh I VP Account Director: Kim McLaughlin I Group Art Director: Sasha Babarina I Art Supervisor: Patrick Fulmer I Senior Project Manager: Brittany Bethea I Senior Content Producer: Nikki Di Franco I Photographer: Chris Budgeon @ Photoplay Photography
Mars // Thinkerbell
We created the front facade of the world famous Mars Bar in CGI for Thinkerbell’s new campaign. Sculpting nougat in CGI is harder than in real life - but we think the results make it worthwhile. The delicious caramel is all a matter of lighting, and chocolate is best made broken to look realistic.
Special Group // Uber Eats
Another cool one from the team at Special Group with fun shots by Christopher Tovo. Uber Eats enlisted Kris and Kendall Jenner, Abbie Chatfield, Shannon Noll and The Poo to announce that Aussies can now get well, almost, almost anything on Uber Eats!
Elephant in a China Shop // DDB Health NY
Putting an Elephant in a china shop was always on our bucket list. Created entirely in CGI, the concept communicates this specific drug is both powerful on the disease state but very gentle on the patient. A pleasure to work on this idea and with a great agency! We’re proud of the work.
SVP, Creative Director: Bill Dunkle | VP, Associate Creative Director: Rad Dedic | Copy: Nikita Golitsyn | Account Group Supervisor: Lauren Alexander | VP, Account Supervisor: Catherine Siegrist | Group Project Supervisor: Alec Davidson | Associate Director of Production: Olga Zeltser | Sound Design: Pete Knese
Code 8 Studio // Zadina Dates
EA were commissioned to create a TVC for Zadina dates showcasing the premium and sophisticated product and its positioning as a perfect gift for connoisseurs from the heart of Arabic culture. Created entirely in CGI, yet still 100% photo real, EA created a vast range of CGI dates, plus palms, ribbons and gift boxes for the 30” TVC.
Managing Partner: Carlos El Khoury | Creative Director: ZorZi El Hoyek | Art Director: Suleiman Al Chair | Snr Account Manager: Sami Safadi
Hunt & Brew Launch // Sunday Gravy
EA comped a menagerie of fauna and flora imagery to create these delightful scenes reminiscent of old school National Geographic mags. We lit and shot the product to suit the scenes, added them in and applied a cool vintage film grade.
National Australia Bank // Six Black Pens
Six Black Pens approached EA with an urgent brief to create a stills and motion asset of a CGI tractor harvesting the NAB logo into an expansive realistic crop field. The campaign was created to suit various formats and targets NAB agricultural customers to raise awareness of the NAB Equipment Finance product.
Salvation Army // The General Store
What a joy to work with The General Store on this gorgeous feel good Christmas TVC where we see the ink on paper literally coming to life. The messaging encourages shoppers to consider purchasing preloved gifts from Salvos Stores this Christmas, to help not just people in need but also the planet.
Primo Stackers Socials // Primo End Frame // Generator United
Fun times creating these little back to school social assets for Primo Stackers and the end frame for Primo TVCs.