Play god :: October 2023 Newsletter
Before we head into the home straight for 2023, we thought it was time to take a breath and show off some of our latest work, along with an update to our showreel. Enjoy!
Go to better sleep
40 Winks // Sam I Am // Retouching
Electric Art worked with Sam I AM and Billy Plummer on 40 Winks campaign in Australia, titled ‘Go to Better Sleep.’ The campaign addressed the nation’s sleep issues with the help of 6 characters who embodied the ‘unslept,’ beautifully photographed by Billy Plummer. They were seen online & on large format billboards around the country.
New Agency Identity
Joy Agency // CGI & Retouching
Electric Art masterfully crafted the new visual identity for Joy, seamlessly blending CGI and Retouching to convey the agency's multifaceted strengths in creative, media, integrated, and brand departments. The revitalized identity shows that every marketing idea and emotion has an underlying architecture, affirming Joy’s expertise in designing and building great campaigns.
Electric Art Showreel
Our new showreel proudly highlights some of Electric Art's latest and most innovative work.
American Family Insurance Brand campaign
Loupe Agency // Chris Sisarich // CGI & Retouching
It was a pleasure to work with Chris Sisarich for the American Family Insurance’s brand refresh campaign, seamlessly combining CGI and retouching expertise to deliver an impactful project based around the AFI logo.
The Seekret
Seek // Louis & Co // Retouching
Electric Art had a great time collaborating with Mat Baker and his series of fun & captivating images, retouching the campaign that unveiled “Better job matches than ever before”, bringing to life to life the fun and celebratory essence of Seek’s message.
Defy Today. Define Tomorrow.
Nike // Louis & Co // Retouching
We loved collaborating with Mat Baker & Louis & Co for Nike’s on the ‘Defy Today. Define Tomorrow’ campaign for the Philippine FIBA 2023 Basketball World Cup. We working closely with Mat across a great selection of shots to deliver a campaign that demonstrates the spirit and energy of this iconic brand.
Where You Wouldn’t Believe
Afterpay // Louis & Co // Retouching
Electric Art worked with talented photographer Mat Baker to deliver the ‘Afterpay where you wouldn’t believe’ campaign. The Troll and his bridge were integrated into the Australian environment for ads across digital and outdoor channels.
