40 Winks, ‘Go to better sleep’
40 Winks, ‘Go to better sleep’
Electric Art worked with Sam I Am and Billy Plummer on 40 Winks campaign in Australia, titled ‘Go to Better Sleep.’ The campaign addressed the nation’s sleep issues with the help of 6 characters who embodied the ‘unslept,’ beautifully photographed by Billy Plummer. They were seen online & on large format billboards around the country.
Agency: Akcelo
Photographer: Billy Plummer
Photography Production: Sam I Am