ANZ, Falcon Fraud Protection
ANZ, Falcon Fraud Protection
ANZ, Falcon Fraud Protection
We worked with Mat Baker, in collaboration with Louis and Co, Special Group and ALT delivered the print component of this marquee ANZ campaign.
Agency: Special Group
Executive Creative Director: Ryan Fitzgerald
Creative Directors: Justin Butler and Leti Bozzolini
Agency Producer: Sophie Simmons
Print Producer: Nick Lilley
CGI Falcons: Alt.VFX
Photographer: Mat Baker
Production Company: Louis & Co
Producer: Luke Della Santa
ANZ International Falcons
ANZ International Falcons
Agency: Special Group
Print Production: Nick Lilley
CGI: ALT
Photographer: Felipe Neves
Idacio ‘Geode’
Idacio ‘Geode’
“Sure. No worries! Yeah, we can create a photo-real multifaceted crystalline organic structure and have complete and utter control over every part of it!” *Gulp!
Well we did, and it’s beautiful and complex and lights up like a treasure. Those who work in CGI would know how hard or damn near impossible this is. Our client was impressed with the results.
For the fine folk at Abelson Taylor in Chicago and IDACIO.
Shingles Awareness Week GSK
Shingles Awareness Week GSK
Client: GSK
Agency: Orchard
Photographer: Felipe Neves
MYOB ‘Nothing Beats the OG’
MYOB ‘Nothing Beats the OG’
We were excited to help, as Mumbrella said, “bring to life the faces behind the technology, who work day and night to make the lives of business owners easier.”
Client: MYOB
Agency: Sunday Gravy
Photographer: Joel Pratley
ABC House of Gods
ABC House of Gods
We were thrilled to retouch Ian Butterworth’s photography to produce the marketing imagery for ABC’s House of Gods television show.
Client: ABC Television
Production Company: Louis & Co
Photographer: Ian Butterworth
Hershey’s
Hershey’s
When you take fresh frozen fruit, coat it in Reese’s and Hershey’s chocolate and peanut butter and mix it up with Electric Arts’ unique blend of photogrammetry, photography, sculpting, amazing shader work and lighting you’ve got CGI taste appeal that jumps off the shelves. A fun project with our good friends Golden West Foods in the USA. Smiles and satisfied taste buds all round.
Tassal Prawns' Summer Campaign
Tassal Prawns
Tassal Prawns Summer Campaign
Mat Bakers photography, in collaboration with Louis and Co & Host / Havas, captures joyous summer seafood, emphasising that with Tassal, every bite is perfect.
Client: Tassal Seafoods
Agency: Host / Havas
Photographer: Mat Baker
Production Company: Louis & Co
Producer: Luke Della Santa
Feros Care ‘Grow Bold’ campaign
Feros Care ‘Grow Bold’
We were contacted by Josh Kelly to help with this impressive campaign.
Agency: Firme Agency
Photographer: Josh Kelly
Creative Director: Rob Garwood
Praise ‘Fridge Freestylers’
Praise ‘Fridge Freestylers’
It was great to once again work with Mat Baker & Louis & co who did a killer job capturing the talent and food for the fun and upbeat attitude of the Praise ‘Fridge Freestylers’ Campaign. We worked with the assets to also deliver an animation.
Agency: Connecting Plots
Agency Producer: Rachel Heffernan
Photographer: Mat Baker
Production Company: Louis & Co
Producer: Luke Della Santa
Wildbean ‘Drives you cravey’
Wildbean ‘Drives you cravey’
Electric Art were thrilled to work with Michael Corridore who absolutely nailed the photography for this great concept from Ogilvy New Zealand. Showing the allure of Wild Bean’s offering that caters to every craving. The scenes and the foods were shot separately and we worked them into each of the environments. Beautifully managed by Ogilvy and Photoplay, looking forward to seeing it roll out on billboards and media across the country.
Agency: Ogilvy New Zealand
Agency Producer: Paul Kennedy
Photographer: Michael Corridore
Production Company: Photoplay
Producer: Alison Lydiard
Telstra, ‘Hello Christmas’
Telstra, ‘Hello Christmas’
Electric Art's expertise in photographic retouching shines in Telstra's 'Hello Christmas' campaign, where we blended Dasher the lost reindeer into suburban Australia, complete. with Telstra payphone. It was beautifully captured by photographer Toby Burrows, CGI animals by Alt in The Monkeys final Telstra campaign.
Agency: The Monkeys
Photographer: Toby Burrows
CGI: Alt
Creative Director: Connor Beaver
The Seekret
The Seekret
The Seekret
Electric Art was the magic touch behind the Seek brand launch, retouching the campaign that unveiled "Better job matches than ever before." Our work brought to life the fun and celebratory essence of Seek's message, with a series of Mat Baker’s captivating images.
Agency: TBWA
Photographer: Mat Baker
Production Company: Louis & Co
Producer: Luke Della Santa
40 Winks, ‘Go to better sleep’
40 Winks, ‘Go to better sleep’
Electric Art worked with Sam I Am and Billy Plummer on 40 Winks campaign in Australia, titled ‘Go to Better Sleep.’ The campaign addressed the nation’s sleep issues with the help of 6 characters who embodied the ‘unslept,’ beautifully photographed by Billy Plummer. They were seen online & on large format billboards around the country.
Agency: Akcelo
Photographer: Billy Plummer
Photography Production: Sam I Am
American Family Insurance
American Family Insurance
American Family Insurance
It was a pleasure to work with Chris Sisarich for the American Family Insurance’s brand refresh campaign, seamlessly combining CGI and retouching expertise to deliver an impactful project based around the AFI logo
Agency: Elite Media
Production Company: Loupe Agency
Photographer: Chris Sisarich
Nike Philippines FIBA 2023 Basketball World Cup
Nike. Defy Today. Define Tomorrow.
Collaborating with Nike on the ‘Defy Today. Define Tomorrow’ campaign for the Philippine’s FIBA 2023 Basketball World Cup was a great experience. We enjoyed working closely with Mat Baker and a great selection of shots to deliver a campaign that demonstrates the spirit and energy of this iconic brand & event.
Nike. Defy Today. Define Tomorrow.
Collaborating with Nike on the ‘Defy Today. Define Tomorrow’ campaign for the Philippine’s FIBA 2023 Basketball World Cup was a great experience. We enjoyed working closely with Mat Baker and a great selection of shots to deliver a campaign that demonstrates the spirit and energy of this iconic brand & event.
Client: Nike
Agency: BBH Singapore
Photographer: Mat Baker
Production Company: Louis & Co
Producer: Luke Della Santa
Afterpay ‘Where You Wouldn’t Believe’
Electric Art worked with Mat Baker’s photography to deliver the ‘Afterpay where you wouldn’t believe’ campaign.
Afterpay ‘Where You Wouldn’t Believe’
It was great working with Mat Baker to deliver this campaign. The Troll and his bridge were integrated into the Australian environment for ads across digital and outdoor channels.
Client: Afterpay
Agency: BMF
Photographer: Mat Baker
Production Company: Louis & Co
Producer: Luke Della Santa
Elephant in a China Shop
The animation
Elephant in a China Shop
Electric Art once famously put a giraffe up a tree… so creating an elephant in a china shop seemed very up our alley! Created entirely in CGI , the concept communicates this specific drug is both powerful on the disease state but very gentle on the patient. An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted campaign.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser
Celebration Heart
Stadium without the heart
Opening Ceremony Animation
CGI Build
Celebration Heart
Agency: Syneos Health Communications
SVP Group Creative Director: Ted Mendelson
VP Creative Director: Tarra Austin
VP Creative Director: Sean Welsh
VP Account Director: Kim McLaughlin
Group Art Director: Sasha Babarina
Art Supervisor: Patrick Fulmer
Senior Project Manager: Brittany Bethea
Senior Content Producer: Nikki Di Franco
Photographer: Chris Budgeon @ Photoplay Photography
Hunt and Brew Launch
Hunt and Brew Launch
We loved this fun launch concept “Always Hunting” created by the guys over at Sunday Gravy. Hunt and Brew source the best coffee beans from all over the world, much like all us of us really, just trying to hunt down the best coffee we can find.
EA comped a menagerie of fauna and flora imagery to create these delightful scenes reminiscent of old school National Geographic mags. We lit and shot the product to suit the scenes, added them in and applied a cool vintage film grade.
Agency: Sunday Gravy
Creative Partner: Ant White
Snr Art Directors: Max Kennedy & Alex Crampton
Snr Integrated Agency Producer: Sara Pethybridge