Lexus ‘Luxury of Choice’

Lexus ‘Luxury of Choice’

Publicis Team One’s recent campaign for Lexus Plug-in Hybrid range called upon all of the skills in our toolbox: creative exploration, design, VFX, photoreal CGI environments, all culminating in a series of awesome stills and TVCs.

For the stills campaign, we did an enormous amount of pre-production work with the awesome Chris Sisarich to find the tricky sweet spot that would push the creative and allow the cars to look beautiful. In the end it was an exciting technical and creative collaboration between agency, photographer and ourselves to create dramatic, natural images with a lovely creative twist.

The TVC and secondary print images required the creation of an urban environment that would blend seamlessly with the country house location. It required designing bespoke pieces of architecture that were placed in both stills and moving shots for the TVC.

Client: Lexus Australia
Agency: Publicis Team One
Photographer: Chris Sisarich Production Company: Louis & Co/Finch
Creative Director: Carlo Mazzarella
Head of Design: Tod Duke -Yonge
Senior Art Director: Ben Pearce
Snr Copywriter: Eric Franken
Head of Campaigns & Content: Kirsty Leslie 
Account Director: Vivienne Hunt Broadcast Producer: Tamara Kennon
Stills Producer: Sara Kennedy