Isuzu Trucks Launch
Isuzu Trucks Launch
Helping the guys at Fenton Stephens visualise the new brand look for Isuzu trucks was a great exercise in collaboration and design. We blended between a photo real CGI environment and added base wire frames at the edge of the images. The approach embraced the leading high-tech ethos of the brand. The assets had to be versatile across all areas of the brand, so we created a system that the client could easily adapt to multiple layouts without sacrificing craft. The agency placed in photographic assets of the trucks for the final results.
Client: Isuzu Agency: Fenton Stephens
ECD: Alex Fenton Art Director: Chris Haydon
Senior Account Director: James Slevison