Rimmel Megalift Stunt

Rimmel Megalife Chemist Warehouse Stunt

This cool stunt launched Rimmel’s Megalift Mascara in Chemist Warehouse. It’s always great to showcase our work ‘FOOH’, Faux Out of Home, experience. Our team shot the store footage, did all the necessary VFX work (photogrammetry of the scene, tracking and HDRI lighting domes) then used our CGI mastery to create the photoreal Rimmel pack and crane to drop it into store.

Client: Rimmel
Agency: Apparent