Canadian Club Lemon Crush

The Idea: The drinks pool is crowded; the sparkle’s gone. Enter Lemon Crush zesty, refreshing and unapologetically fun, charged with Canadian Club humour.

Creative Considerations & Visual Style: Sunlight. Snow. Ice. Lens flares that read “ice-cold” at a glance. Close-up liquid and condensation the classics, tuned for CC to make Lemon Crush instantly irresistible.

Storyboards to animatic: We locked timing and shots in an animatic before heavy sims to ensure every beat builds to the final the brand moment on the end-frame.

Snow, Ice & Landscape Research: Reference-led world-building, anchored in alpine photography. From boards to renders we matched scale, light and materials mirroring snow grain, ice structure and sun angles so the landscape feels photographed, not simulated.

Canadian Club Lemon Crush

We partnered with Droga5 on a bold, punchy, complete CGI launch film and key visuals for Canadian Club Lemon Crush. We built a sun-lit winter world of shattered ice and choreographed golden light across six shots. The ice fractures and high-fidelity liquid sims carry a clean arc; tension, release, immersion and reward. The team focused on photo realism, refreshment and taste appeal. Your New Crush!!

Client: Canadian Club
Agency: Droga Five
Sound: Sonar Music