Hershey’s Promo

Hershey’s Promo

We created this promo piece to showcase the techniques we have used for our awesome GWFG & Hershey's work. We used our CGI, animation, live action photography and AI techniques to create this great example of our capabilities.

Chocolate and bar were scanned at a very high resolution. This information was taken into CGI to build a highly detailed model. The scanned textures were also transferred to this model. We added details to the Warner Brothers CGI scene - roads, roofs, cars. Our beautiful bar and animated dancing kisses completed the complex shot.

The theatre scene was created using traditional CGI character animation, and some detailing help again from AI.

Two-Take Tommy! The child talent. Well maybe three. Tommy was tracked meticulously and a CGI model made of his actions, allowing us replace the stand-in bar with our own CGI model seamlessly composited into the scene, using the lighting measured on set.

The Arrondissement Chocolat was a great mixture of traditional old school design & CGI with detailing help from AI. The end scene was an homage to Stanley Kubrick's famous 2001 scene. Chocolicious.

Client: Hersheys