Elephant in a China Shop
The animation
Elephant in a China Shop
Electric Art once famously put a giraffe up a tree… so creating an elephant in a china shop seemed very up our alley! Created entirely in CGI , the concept communicates this specific drug is both powerful on the disease state but very gentle on the patient. An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted campaign.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser
Celebration Heart
Stadium without the heart
Opening Ceremony Animation
CGI Build
Celebration Heart
Agency: Syneos Health Communications
SVP Group Creative Director: Ted Mendelson
VP Creative Director: Tarra Austin
VP Creative Director: Sean Welsh
VP Account Director: Kim McLaughlin
Group Art Director: Sasha Babarina
Art Supervisor: Patrick Fulmer
Senior Project Manager: Brittany Bethea
Senior Content Producer: Nikki Di Franco
Photographer: Chris Budgeon @ Photoplay Photography
NAB Equipment Finance
NAB Equipment Finance
Six Black Pens approached EA with an urgent brief to create a stills and motion asset of a CGI tractor harvesting the NAB logo into an expansive realistic crop field. The campaign was created to suit various formats and targets NAB agricultural customers to raise awareness of the NAB Equipment Finance product.
Agency: Six Black Pens
Head of Creative: Joe Maycock
Design Group Head: Daniel Farrugia
Snr Account Director: Cat Melville
Snr Account Manager: Claire Underhill
Hunt and Brew Launch
Hunt and Brew Launch
We loved this fun launch concept “Always Hunting” created by the guys over at Sunday Gravy. Hunt and Brew source the best coffee beans from all over the world, much like all us of us really, just trying to hunt down the best coffee we can find.
EA comped a menagerie of fauna and flora imagery to create these delightful scenes reminiscent of old school National Geographic mags. We lit and shot the product to suit the scenes, added them in and applied a cool vintage film grade.
Agency: Sunday Gravy
Creative Partner: Ant White
Snr Art Directors: Max Kennedy & Alex Crampton
Snr Integrated Agency Producer: Sara Pethybridge
Electric Art - Play god
Electric Art - Play god
Having a play with some aerial imagery and e to the power of a, inspired by our long time tag line “Play god”.
Bull In A China Shop
Electric Art once famously put a giraffe up a tree… so creating a bull in a china shop seemed very up our alley!
An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Testimonial: “Tremendous THANK YOU for your incredible hard work on these two campaigns.
The artwork speaks for itself to the outstanding level of craft, talent and heart poured into it.
We couldn’t ask for better (or more patient) partners to bring these ideas to life. Looking forward to our next collaboration!”
Olga Zeltser - Assoc Director of Production - Link 9
CGI Build
Bull in a China Shop
We're thrilled to share this work for DDB Health NY, it's definitely a dream brief and one of our favorite campaigns. How does one communicate that a new drug is both powerful, offering the efficacy that the patient's disease demands, yet is gentle on the patient at the same time? A bull in a china shop!! We jumped at the chance to bring this visual metaphor to life.
Creating, sculpting, texturing and animated CGI animals is considered “next level difficult” in the CGI world. Creating photo-real china shops to go with them is no easy task either, but in the end, these custom built animals and shops were a labour of love for the Electric Art CGI, Retouching, and Compositing departments!
An epic effort from all plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser
Electric Art
EA Promo
Process
Electric Art
“F*ck that looks like some kind of weird landscape” was the comment that turned “the little walnut that could” into a landscape and then back into a walnut again. Ultra real CGI food is part of our staple diet and when Simon Linge’s multicoloured walnut popped up it became the germ of an idea. Like some weird lichen-covered rock (perhaps from another planet) the fascinating ultra-macro-super-Hi-Rez world of realistic CGI food provided us inspiration to create this wistful windblown landscape and Play god yet again.
It’s really worth having a look at these assets separately, particularly the camera that rotates inside the shell of the walnut. Crazy detail.
Tamar Valley Yoghurt TVC
Tamar Valley TVC
Animatic
Tamar Valley Yoghurt TVC
Loved collaborating with Creaytive. Melbourne on our latest TVC project, created completely in CGI.
The Tamar Valley brand design illustration was brought to life with a flowing river and a creamy yoghurt liquid sim waterfall. The results are 100% photo-real with incredible taste appeal!
Client: Lactalis
Agency: Creaytive. Melbourne
ECD: Chris Reay
Creatives: Mark Andrews & Tim Holmes
Account Director: Angel McGregor
Finance & Operations: Viv Ringersma
Sound Design: Peter Kneser
Voice Over Talent: Jessica Tovey @ RMK Management
Voice Over Production: Dan Higson @ Smith & Western Sound
Isuzu N Series
Isuzu N Series
Cool campaign via Fenton Stephens for Isuzu trucks. The updated N series hosts an intelligent suite of advanced safety features.
Reliability is everything!
Agency: Fenton Stephens
Senior Art Director: Chris Hayden
Account Manager: Jake Lane
Photographer: Stuart Crossett @ Coco Productions
CGI & Retouching: Cream Electric Art
Esri
Cinemagraphs
Forest
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t".
Port
Africa
Subway
Airport
City
Construction
Stills
Builds
Esri
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t". Even prior to COVID-19 a worldwide shoot on this scale wasn’t feasible for this client in terms of timings and budget. CEA were able to utilise CGI, stock and local photography to create each environment, delivering a campaign of seven photo-real stills images and corresponding looping cinemagraphs.
We created FX builds on the Forest, Construction and Port assets that show a quick glimpse into the CGI process. A brilliant team effort from our guys, agency and client, and one of which we are all immensely proud of.
Agency: MAL\FOR GOOD & TBWA\Chiat|Day LA
Assoc. Creative Directors: Kristina Krkljus & Tyler Kirsch - MAL\FOR GOOD
Art Directors: Mark Share & Jason Collins - TBWA
Executive Producer: Dena Moore - TBWA
Art & Print Producer: Whitney Knecht - TBWA
Senior Art Producer: Elisabeth Fried - TBWA
Production Coordinator: Jessie Glenn - TBWA
Photographic elements on City, Port, Subway & Africa: Stephen Stewart.
Photographic elements on Construction & City: Damon Wilder
Forest & Construction Stills: Cream Electric Art
Remaining stills & all motion: Electric Art
Samsung QLED 8K TV
Down The Chimney
We wrapped up 2018 creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV.
We created 3 executions - Down The Chimney, Santa Left Behind, Santa Watching.
The images were built completely in CGI with photographic talent meticulously integrated into the scenes!
CGI & Photoshop build for Down The Chimney
Santa Left Behind
CGI & Photoshop build for Santa Left Behind
Santa Watching
Samsung QLED 8K TV
We wrapped up 2018, creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV. The gift you won’t want to give away! Brilliant team effort on a highly crafted campaign with very tight timings. The images were built completely in CGI with photographic talent meticulously integrated into the scenes.
Agency: R/GA New York
Group Creative Director: Nick Pringle
Associate Creative Director: René van Wonderen
Copywriter: Kate Allan
Account Director: Christine Claxton
Executive Producer: Charlie Shipman
Senior Producer: Brittany Graham
Business Affairs: Danielle Small
Creation of all 3 cinemagraphs, Santa left Behind & Down The Chimney Stills: Electric Art
Creation of Santa Watching Stills: Cream Electric Art
United Airlines Dreamscapes
Intricate photoshop project for the launch of United Airlines Dreamliner flights in Australia.
Surreal dreamscapes that shake up the stereotypical postcard approach to travel shots.
Route 66 Retouching Build
San Francisco Retouching Build
New York Retouching Build
United Airlines Dreamscape
We loved working on this intricate photoshop project for the launch of United Airlines Dreamliner flights in Australia. All retouching and meticulously created from supplied imagery, these dreamscapes were made by a simple twist of perspective and great twists on reality. An immense amount of crafting went into these to make them sit perfectly well together and create this intriguing illusion.
We've had an overwhelmingly positive response to these surreal dreamscapes that shake up the stereotypical postcard approach to travel shots. Hats off to all involved, one of those campaigns that will look beautiful in years to come.
Agency: mcgarrybowen New York
Creative Director: Cameron Hearne
Photography: Supplied. Golf Course & New York shots by Jeffrey Milstein
Talent Photography: Stephen Stewart
Retouching: Cream Electric Art
John West TVC
TVC
Behind The Scenes
John West TVC
CEA created the ingredients, cans & all the foreground elements in CGI & used liquid sims for the oil & lemon juice. Wunderman & John West embraced the idea of us creating a tuna steak & the other ingredients in CGI, which is no mean feat & were confident we would make it all look photo-real & delicious. This gave us complete control over the placement, lighting & look of each component. We shot the background, compositing all elements for TVC, digital OOH, print & social deliverables.
Agency: Wunderman Thompson Melbourne
Senior Art Director: Simon Fleming
Creative Director of Content: Brie Stewart
Copywriter: Mikey Curran
Integrated Producer: Katherine Muir
Senior TV Producer: Zaylee Saydam
Stills: Cream Electric Art
Animation: Electric Art
IMAX
EA were comissioned to create 3 executions, The Storm, Dog Fight & Exploration for this huge global IMAX print & motion campaign.
THE STORM
FX Build
The campaign commissioned by TBWA\Chiat\Day LA is IMAX’s largest brand campaign ever!
DOG FIGHT
FX Build
EXPLORATION
IMAX
So proud of the huge team effort behind this global IMAX print & motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.
For the 3 executions, The Storm, Dog Fight & Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth & hurricane in CGI comping them with live footage & applying extra atmos & a cinematic grade.
The brief called for looping, epic, immersive cinemagraphs & we were happy to deliver.
Agency President: Erin Riley
CCO: Renato Fernandez
CD: Jason Karley
Senior Art Director: Stephen Lum
Senior Copywriter: Liz Cartwright
Director of Design: Mark Sloan
Designer: Robbie Reynolds
Management Supervisor: Teddy Notari
Global Brand Lead: Nicole Rowett
Account Executive: Erin Woods
Director of Business Affairs: Robin Rossi
Senior Strategist: Corianda Dimes
Planning Director: Anita Schillhorn
Executive Producer: Hashi Clark
Sound Design: Lime Studios
Coprice
Coprice
Gorgeous campaign for nutritionally balanced stock feed, CopRice.
The feedbags and see saw were created in CGI and comped into the quintessential Aussie landscapes. We once put a giraffe up a tree, so a cow and a sheep on a see saw seemed do-able!
Agency: JWL Marketing & Communications
Account Director: Jim Lindsay
Creative Director: Peter Ryan
Photographer: Ted Blore
Paper & Packaging Board
Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign.
The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives.
Library Case Study
Library Photoshop Build
Paper & Packaging Board
Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign. The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives. Photographer Stephen Stewart shot the Awards Show talent and CEA combined this with a CG stage, the paper character and a stock image of a theater audience. The Library, Headphones, Gym and Graduation executions were all created entirely in CGI.
Library, Awards, Headphones, Gym, Business, Graduation
Agency: Cramer- Krasselt Milwaukee
Creative Director: Jim Root
Art Director: Rebecca Mader
Producer: Karen Kirsch
Celebrate tomorrow, Good Notes
Agency: Manifest - Chicago
CCO: Sacha Reeb
Executive Creative Directors: Jess Foster & Rob Starkey
Copywriter: Jason Flamm
Account Directors: Laura Yoars & Michele June
Dexus
Dexus
Electric Art collaborated with photographer Romello Pereira @ Photoplay Photography on this gorgeous stills and motion brief. The campaign aims to share the positive impacts of Dexus spaces through visual metaphors illustrating creative energy, innovation and collaboration. Romello shot the backplates of the spaces, CEA created the CGI elements, lighting & compositing them to sit within each scene. Beautiful team effort.
Agency: The Hallway
Executive Creative Director: Simon Lee
Associate Creative Director: Jeremy Willmott
Copywriter: Jess Thompson
Agency Producer: Michael Wilson
Photographer: Romello Pereira @ Photoplay Photography
Leinenkugel’s
“EA went above and beyond in delivering our vision. They were collaborative and incredibly easy to work with even with a tight timeline.
Talent wise they are as good as there is. I look forward to continuing to work with them on future projects.”
Matt Miller Associate CD, Venables Bell & Partners
“We partnered with Electric Art to launch our “Welcome to the Leinie Side" campaign for Leinenkugel’s beer.
It was an ambitiously complex visual world mixing idyllic lake scenes, beer, and subtle “Easter egg” gags.
The execution would require a mixture of original photography, 3D rendering and meticulously (and affordably!) sourced stock photography.
Initially, MillerCoors had concerns about us partnering with a shop on the other side of the globe. Would work flow suffer?
Would quality of work suffer? Not a chance. Electric Art is at the pinnacle of the game.
They were collaborative, good spirited and insanely creative. They delivered on time, each time.
Electric Art rocks, and I can’t wait for the next opportunity for them to make my work better.”
Cris Logan Design Director, Venables Bell & Partners
Looping Cinemagraph
Photoshop Build
Leinenkugel’s
We were super excited to work on this extensive print & OOH campaign for Molsen Coors brand Leinenkugel’s via Venables Bell & Partners. The brief required a highly crafted & slightly pushed look, with an emphasis on taste & flavour appeal. We worked to tight timings over Christmas & New Year with an awesome & talented team. Stephen Stewart brought all his photographic skills to the project creating & shooting a stunning flowing lake with floating fruit & leaves in our EA studio. Stephen also shot the beautifully lit heroic spritzed beer & bottle shots. We sourced a huge range of background stock, utilised components from our EA Image Library & composited the elements together to create five hero images with various adapts. An amazing effort by all involved led to a very happy client. The CEO of MillersCoors said they were some of the best looking ads he’d ever seen. We loved them so much we created a looping cinemagraph!
Venables Bell & Partners came back to us to create a second round of deliverables. We collaborated again with Stephen Stewart who created another water set in studio & designed the lighting so that all the elements would come together seamlessly in retouching. He beautifully captured the spritzed & iced bottles, honeycomb & hops, plus the water surfaces including reflections & splashes. Metallic labels were printed in the US for the new products & sent over for us to spritz, ice & shoot here on set. The honeycomb itself was delicious, really sticky & rather complicated to shoot. Multiple options of both the hops & the honey were shot by Stephen on different angles to match the initial mockups & comped together. The hops were flown in from SA, fascinating to know what the hops in your beer actually looks like! The backgrounds, characters in the canoes & honey bee's were created using a mix of stock & EA Library imagery.
Agency: Venables Bell & Partners San Francisco
Associate Creative Director: Matt Miller
Design Director: Cris Logan
Art Director: Cody Pate
Agency Art Producer: Renee Hodges & Marissa Serritella
Photographer: Stephen Stewart
Models/FX: Mark Guffogg
Chartered Accountants
Grey Render
Pre-Vis
Chartered Accountants
Everyone loves a miniature world! This was an extremely intricate CGI animation & print brief involving the creation of connected cogs & pistons to depict the detailed workings behind the running of any successful business.
Agency: Joy.
CD: Ben Pearce
Copywriter: Dan O'Bey
Production: Charlotte O'Rourke & Oscar Birkin
Original Design: Toby & Pete
Live Action Capture: Stephen Stewart
Pharma Knight
New York Pharma agency Area23 commissioned us to create a CGI knight to depict their client brand's efficacy in fighting Type 2 diabetes.
Pharma Knight
Pharma agency Area23 NY commissioned us to create a CGI knight to depict their client brand's efficacy in fighting Type 2 diabetes. Electric Art designed & built the CGI coat of armour & the hi-tech lance. Our retouching guys did an awesome job bringing all the elements together to create a series of dynamic visuals. Frank Sinatra, the beautiful white horse was photographed in various poses by Gary Heery with stills production by Chee Productions.
Agency: Area23 New York
ACD: James Corbett
Art Supervisor: Katherine Kennedy
Art Producer: Denise Bosco
Horse Photography: Gary Heery @ Chee Productions