Joy Agency Identity
Joy Agency Identity
Joy Agency Identity
Always nice to have the opportunity to play around with some type. Electric Art masterfully crafted the new visual identity for Joy, seamlessly blending CGI and Retouching to convey the agency's multifaceted strengths in creative, media, integrated, and brand departments. The revitalized identity shows that every marketing idea and emotion has an underlying architecture, affirming Joy’s expertise in designing and building great campaigns.
Client: Joy Agency
Head of Production: Oscar Birken
Creative Director: Libby Young
Art Director: Kate O'Donnell
Primo TVC End Frame
Primo TVC End Frame
This was a fun little CGI logo brief for Primo.
Always nice to have the opportunity to play around with some type.
Agency: Generator United
Agency Producer: Darren Bailey
Salvos Stores - The Preloved Promise
Salvos Stores - The Preloved Promise
What a joy to work with The General Store on this gorgeous feel good Christmas TVC where we see the ink on paper literally coming to life. The messaging encourages shoppers to consider purchasing preloved gifts from Salvos Stores this Christmas, to help not just people in need but also the planet. Make the Preloved Promise, gift second hand this Christmas!
Agency: The General Store
ubank - That’s How You Money
ubank - That’s How You Money
“That’s how you money” was such a fun project and a lovely collaborative process.
Toby Burrows asked EA to partner with him to create these graphic CGI environments and headlines in the ubank brand colours. We comped in Toby’s delightfully sassy portraits into these cool little worlds. Love the end result, so fresh and fun.
Agency: whiteGREY
ECD: Chad Mackenzie
CD: Ronojoy Ghosh
Agency Executive Producer: Sean Ascroft
Photographer: Toby Burrows @ The Kitchen
Esri
Cinemagraphs
Forest
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t".
Port
Africa
Subway
Airport
City
Construction
Stills
Builds
Esri
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t". Even prior to COVID-19 a worldwide shoot on this scale wasn’t feasible for this client in terms of timings and budget. CEA were able to utilise CGI, stock and local photography to create each environment, delivering a campaign of seven photo-real stills images and corresponding looping cinemagraphs.
We created FX builds on the Forest, Construction and Port assets that show a quick glimpse into the CGI process. A brilliant team effort from our guys, agency and client, and one of which we are all immensely proud of.
Agency: MAL\FOR GOOD & TBWA\Chiat|Day LA
Assoc. Creative Directors: Kristina Krkljus & Tyler Kirsch - MAL\FOR GOOD
Art Directors: Mark Share & Jason Collins - TBWA
Executive Producer: Dena Moore - TBWA
Art & Print Producer: Whitney Knecht - TBWA
Senior Art Producer: Elisabeth Fried - TBWA
Production Coordinator: Jessie Glenn - TBWA
Photographic elements on City, Port, Subway & Africa: Stephen Stewart.
Photographic elements on Construction & City: Damon Wilder
Forest & Construction Stills: Cream Electric Art
Remaining stills & all motion: Electric Art
Coca-Cola - Kirks
Coca-Cola - Kirks
Bright, zingy stills and animated OOH campaign created for classic Australian soft drink, Kirks. The assets were created completely in CGI featuring cute little Aussie icons, colour co-ordinated CGI headlines, sculptured splashes and spritzed cans. Missing summer already!
Agency: JPD
Account Director: Sarah Greenwood
Brand Manager: Catalina Pachon @ Coca-Cola Amatil
Stills: Cream Electric Art
Animation: Electric Art
Starburst Chews
Starburst Chews
Cute colourful CGI fruity flavours for Starburst Chews.
Agency: Creaytive Melbourne
ECD: Chris Reay
Fair Treatment
Fair Treatment
The guys at Loud commissioned us to create this animation piece as part of the Fair Treatment campaign. Fair Treatment is a harm reduction campaign advocating for a reform on drug policies. The aim is to promote policies that stop the needless criminalisation of millions and help create a world where no one dies or is harmed from drug use.
Agency: LOUD Sydney
CD: Wellison D'Assuncao
Art Director: Emma Frizzell
Copywriter: Sarah Mould
Sound: Matt Perrott – Uncanny Valley
Client: Dominic Streeter – Uniting
Woolworths Letters
Woolworths Letter
Our CGI department created these winter woolly letters for Woolworths. Each letter was made bespoke to add to the handcrafted campaign look & feel. Creating realistic woollen forms with seams was tricky, hello photogrammetry!
Agency: M&C Saatchi Sydney
CD: Michael Andrews
Agency Producer: Grant Morrell
CGI & Retouching: Cream Electric Art
Flixonase
Flixonase
EA was briefed to create a hyper-realistic & magical environment in 3D. We were also required to create an engaging little character as part of the scene. The sky was sourced from our EA Image Library. We experimented with various lighting scenarios until we found our happy place!
Agency: Ursa Clemenger Sydney
Creative: Helen Shortis
Agency Producer: Karen Pereira