Play god :: December 2023 :: Newsletter
Wishing dear friends, clients, and collaborators a fantastic holiday season. Here is a final summary of our work for the year.
Hello Christmas
Telstra // The Monkeys // Retouching + CGI
We loved working on Telstra’s ‘Hello Christmas’ Campaign, blending a mix of location photography and CGI, it was right up our alley. We combined Dasher the lost reindeer into suburban Australia, complete with Telstra payphone and EA generated CGI foreground. Beautifully photographed by Toby Burrows, & CGI animals by Alt, for The Monkeys final Telstra campaign.
Hersheys
When you take fresh frozen fruit, coat it in Reeses and Hersheys chocolate and peanut butter and mix it up with Electric Arts’ unique blend of photogrammetry, photography, sculpting, amazing shader work and lighting you’ve got CGI taste appeal that jumps off the shelves. A fun project with our good friends Golden West Foods in the USA. Smiles and satisfied taste buds all round.
Wildbean ‘Drives you cravey’
Wild Bean // Photoplay // Retouching
Electric Art were thrilled to work with Michael Corridore who absolutely nailed the photography for this great concept from Ogilvy New Zealand. Showing the allure of Wild Bean’s offering that caters to every craving. The scenes and the foods were shot separately and we worked them into each of the environments. Beautifully managed by Ogilvy and Photoplay, looking forward to seeing it roll out on billboards and media across the country.
Praise ‘Freestylers’
Connecting Plots // Louis & Co // Retouching + Animation
It was great to once again work with Mat Baker & Louis & co who did a killer job capturing the talent and food for the fun and upbeat attitude of the Praise ‘Fridge Freestylers’ Campaign. We worked with the assets to also deliver an animation.
Feros Care ‘Grow Bold’ campaign
Feros Care // Jack Harlem // Retouching
It was great to work with Josh Kelly for the fun and quirky Feros Care ‘Not your typical aged care’ campaign, which highlights the company’s willingness to embrace the unique qualities of the individuals who make up the Feros Care aged carers.
Tassal Prawns’ Summer Campaign
Tassal // Louis & Co // Retouching
Mat Bakers photography, in collaboration with Louis and Co & BMF, captures the joyous diversity of prawn consumption, celebrating every unique way individuals savor these delectable treats, emphasising that with Tassal prawns, every bite is perfect.
