M&M’s Crispy Honeycomb
Hero Animation
BTS Build
M&M’s Crispy Honeycomb
We created the models, after careful study of character & confectionary references for the new M&M’s Crispy Honeycomb launch. Our animator rigged the character model & explored various styles of movement to suit him & his panicked predicament. We created simplified shapes to resemble an angry bee form. The whole team fell in love with this little guy, Yellow.
Agency: Creaytive.
ECD: Chris Reay