Bull In A China Shop
Electric Art once famously put a giraffe up a tree… so creating a bull in a china shop seemed very up our alley!
An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Testimonial: “Tremendous THANK YOU for your incredible hard work on these two campaigns.
The artwork speaks for itself to the outstanding level of craft, talent and heart poured into it.
We couldn’t ask for better (or more patient) partners to bring these ideas to life. Looking forward to our next collaboration!”
Olga Zeltser - Assoc Director of Production - Link 9
CGI Build
Bull in a China Shop
We're thrilled to share this work for DDB Health NY, it's definitely a dream brief and one of our favorite campaigns. How does one communicate that a new drug is both powerful, offering the efficacy that the patient's disease demands, yet is gentle on the patient at the same time? A bull in a china shop!! We jumped at the chance to bring this visual metaphor to life.
Creating, sculpting, texturing and animated CGI animals is considered “next level difficult” in the CGI world. Creating photo-real china shops to go with them is no easy task either, but in the end, these custom built animals and shops were a labour of love for the Electric Art CGI, Retouching, and Compositing departments!
An epic effort from all plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser
Tiger Trade
Character Design Phase
Tiger Trade
Akcelo approached EA with this cute brief to design & create CGI characters & set ups for the Tiger Trade App’s relaunch in NZ. The power and strength of the tiger complimented by the clever resourceful, little Kiwi bird reflect the key features of the App.
Agency: Akcelo
Creatives: Paul Critchley & Oskar Westerdal
Agency Producers: Brogan Sulzberger
Cesar Westie
Hero Westie Rough Comp vs Final Result.
Cesar Westie
Creaytive came to us to create the perfect hero Westie & puppy for Cesar’s global redesign. Both the original westie assets were posed front 3/4 and they needed to be recreated facing directly forward.
Our brief was to retain as much of the personality of the original assets as possible whilst enhancing all the details in the key elements especially in the fur. This was an incredibly intricate compositing project, literally moving individual hairs! Amazing attention to every little detail helped lead to an awesome result.
Agency: Creaytive
Creative Director: Chris Reay
Client Services Director: Chris Kent
Samsung QLED 8K TV
Down The Chimney
We wrapped up 2018 creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV.
We created 3 executions - Down The Chimney, Santa Left Behind, Santa Watching.
The images were built completely in CGI with photographic talent meticulously integrated into the scenes!
CGI & Photoshop build for Down The Chimney
Santa Left Behind
CGI & Photoshop build for Santa Left Behind
Santa Watching
Samsung QLED 8K TV
We wrapped up 2018, creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV. The gift you won’t want to give away! Brilliant team effort on a highly crafted campaign with very tight timings. The images were built completely in CGI with photographic talent meticulously integrated into the scenes.
Agency: R/GA New York
Group Creative Director: Nick Pringle
Associate Creative Director: René van Wonderen
Copywriter: Kate Allan
Account Director: Christine Claxton
Executive Producer: Charlie Shipman
Senior Producer: Brittany Graham
Business Affairs: Danielle Small
Creation of all 3 cinemagraphs, Santa left Behind & Down The Chimney Stills: Electric Art
Creation of Santa Watching Stills: Cream Electric Art
Maccas Mr Monopoly
Mr Monopoly Dancing
Mr Monopoly Trapdoor
FX Build
Mr Monopoly Dancing
Epic team effort producing a range of OOH material and TVC end frames for Macca’s Mr Monopoly promotion. EA created a CGI set with plenty of old school game show razzle dazzle incorporating the agency supplied 2D prizes and charismatic Mr Monopoly footage captured by Mr Michael Corridore.
Agency: DDB Sydney
Agency Producers: Sam Harris, John Wood
Photographer & Director: Michael Corridore @ Photoplay Photo
Coprice
Coprice
Gorgeous campaign for nutritionally balanced stock feed, CopRice.
The feedbags and see saw were created in CGI and comped into the quintessential Aussie landscapes. We once put a giraffe up a tree, so a cow and a sheep on a see saw seemed do-able!
Agency: JWL Marketing & Communications
Account Director: Jim Lindsay
Creative Director: Peter Ryan
Photographer: Ted Blore
CGI Snakes
Animated CGI snakes
CGI Snakes
100% photo-real CGI snakes! We animated them, developing stills and motion assets for a pharmaceutical client.
Paper & Packaging Board
Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign.
The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives.
Library Case Study
Library Photoshop Build
Paper & Packaging Board
Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign. The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives. Photographer Stephen Stewart shot the Awards Show talent and CEA combined this with a CG stage, the paper character and a stock image of a theater audience. The Library, Headphones, Gym and Graduation executions were all created entirely in CGI.
Library, Awards, Headphones, Gym, Business, Graduation
Agency: Cramer- Krasselt Milwaukee
Creative Director: Jim Root
Art Director: Rebecca Mader
Producer: Karen Kirsch
Celebrate tomorrow, Good Notes
Agency: Manifest - Chicago
CCO: Sacha Reeb
Executive Creative Directors: Jess Foster & Rob Starkey
Copywriter: Jason Flamm
Account Directors: Laura Yoars & Michele June
Pharma Babies
Pharma Babies
Super cute retouching brief for photographer Zachary Scott via DDB Health NY. Zack has become renowned for his “Old Babies” work since his NY Times Magazine shots on “Reverse Aging” went viral. This is our third Old Baby collaboration with Zack and we love them!
Agency: DDB Health NY
ACD: Brian Evans
Art Supervisor: Niyati Mehta
Art Producer: Melissa Brown
Production Coordinator: Sluiter Productions
Gatorade
“From concept to final product CEA showcases outstanding technique and creativity in the world of CGI.
I’ve worked with them on complex image creations to detailed water sculpted athletes and they delivered incredible finished pieces of art.
Their collaborative nature enhances the project experience whether they produce still imagery or animated spots.
Even though they are in a different time-zone their responsiveness and workflow put your mind at ease knowing that your deadlines will be met.
It’s great having them as your creative partner they never cease to amaze!”
Dena Moore - Executive Producer - TBWA\CHIAT\DAY LA
Gatorade
We have a solid history at EA in creating CGI splashes in various forms.
Bryce Harper's & Cam Newtown's poses were sculptured faithfully & lit using a HDR captured during the liquid shoot. Photographer Stephen Stewart shot detailed images of the product in motion. Retouching took the rendered poses, enhanced them with photographic detail & crafted the dynamic splash forms. We went on to create two more executions in the series.
Agency: TBWA\Chiat\Day LA
AD: Chris Rodriguez
Executive Producer: Dena Moore
Art Producer: Deena Fayette
Chartered Accountants
Grey Render
Pre-Vis
Chartered Accountants
Everyone loves a miniature world! This was an extremely intricate CGI animation & print brief involving the creation of connected cogs & pistons to depict the detailed workings behind the running of any successful business.
Agency: Joy.
CD: Ben Pearce
Copywriter: Dan O'Bey
Production: Charlotte O'Rourke & Oscar Birkin
Original Design: Toby & Pete
Live Action Capture: Stephen Stewart
Pharma Knight
New York Pharma agency Area23 commissioned us to create a CGI knight to depict their client brand's efficacy in fighting Type 2 diabetes.
Pharma Knight
Pharma agency Area23 NY commissioned us to create a CGI knight to depict their client brand's efficacy in fighting Type 2 diabetes. Electric Art designed & built the CGI coat of armour & the hi-tech lance. Our retouching guys did an awesome job bringing all the elements together to create a series of dynamic visuals. Frank Sinatra, the beautiful white horse was photographed in various poses by Gary Heery with stills production by Chee Productions.
Agency: Area23 New York
ACD: James Corbett
Art Supervisor: Katherine Kennedy
Art Producer: Denise Bosco
Horse Photography: Gary Heery @ Chee Productions
Paper & Packaging Board Christmas
Paper & Packaging Board Christmas
Lovely little CGI holiday scenes created by CEA for the Paper & Packaging Board featuring their adorable paper man and box man characters. The ads promote paper products, reminding us that you can't put an e-card on a mantel. How Life Unfolds is an ongoing campaign focusing on how paper & packaging help us solve problems, stay connected and contribute to a sustainable future. The Paper Man mantel shelf execution is created completely in CGI. The Box Man race car execution is all CGI, with photographic talent.
Agency: Manifest - Chicago
CCO: Sacha Reeb
Executive Creative Directors: Jess Foster & Rob Starkey
Copywriter: Jason Flamm
Account Directors: Laura Yoars & Michele June
Executive Producer: Pat Berry
M&M’s Crispy Honeycomb
Hero Animation
BTS Build
M&M’s Crispy Honeycomb
We created the models, after careful study of character & confectionary references for the new M&M’s Crispy Honeycomb launch. Our animator rigged the character model & explored various styles of movement to suit him & his panicked predicament. We created simplified shapes to resemble an angry bee form. The whole team fell in love with this little guy, Yellow.
Agency: Creaytive.
ECD: Chris Reay
Sea-Doo - Be The Machine
Animation
Sea-Doo - Be The Machine
EA created the Sea-Doo & the rider entirely in CGI for the launch of the new RXT. The headline “Be The Machine” emphasises the ergonomic design of the new model that enables the rider to hug the vehicle resulting in a greater performance. EA designed the rider’s costume to compliment the Sea-Doo, perfecting every little surface texture whilst keeping the whole scene dramatic & atmospheric. Pretty much a dream brief for our CGI team.
Agency: Cramer-Krasselt Milwaukee
Group Creative Director: Ned Brown
Creative Director: Nick Marrazza
Art Director: Brian Steinseifer
Account Director: Darci Bandi
Director of Campaign Management: Shelley Gauthier
Senior Art Buyer: Karen Kirsch
Ryobi Samurai TVC
TVC
Ryobi Samurai TVC
This was pretty much a dream job from the guys over at Fenton Stephens. EA were briefed to modernise the famous Ryobi Samurai to create a more modern, kickass version. We created a realistic, dynamic 4 second animation for the TVC end frame as well as highly detailed images for online & POS.
The character design phase explored the extremes of what the Samurai could be, from a slightly modernised traditional character to a more exaggerated superhero. Elements were taken from both ranges, eventually settling on a hybrid. Strong links to a traditional samurai (swords, helmet design, sandals, underclothing) were given a twist with materials like lacquered metal & rubber to reach the current design, which was built and rigged with incredible detail. Pete Commins did an incredible job on the character design & the modeling.
Agency: Fenton Stephens
Creative Director: Alex Fenton
Art Director: Aaron Tyler
Account Manager: Hannah Turner
Schick - Free Your Skin
Photoshop Build
Agency Artwork
Snr Retoucher Inness the Bunny Whisperer on set
Agency Artwork
Schick - Free Your Skin
We loved the concept of this brief & knew it had the potential to look amazing. Several test comps were done initially to explore the size, type, colour & position of the animal. We settled on a mixture of ferrets for the limbs, face & tail & rabbits for the softer fuller fur of the body. The agency street cast an awesome range of hipsters & Troy worked his magic shooting the selected talent in Auckland.
Stephen did a great job shooting the furry critters matching the portrait lighting & posing the animals to match our rough comps. Our menagerie consisted of 6 ferrets & 9 rabbits, all various colours. The rabbits were the best looking of the bunch although the ferrets had all the personality & a rather.. unique.. smell about them. A million furry captures later & we had a fantastic bank of material. The rough comp was remade in high res with input from the creatives & Troy. A super challenging deadline was made achievable thanks to an awesome team effort!
Agency: Y&R New Zealand
Executive CD: Josh Moore
Associate CD: Tom Paine
Art Director: Mark Tallis
Copywriter: Cam Dowsett
Senior Account Manager: Mike Keen
Agency Head Producer: Christina Hazard
Agency Producer: Marique Knight
Talent Photography: Troy Goodall
Animal Photography: Stephen Stewart
Rio Tinto - Mine of The Future
The Whole Story
Cut down showing EA’s animated world.
Rio Tinto - Mine of The Future
This animation brief required us to tell the story of Rio Tinto's future vision for mining taking reference from a 2D illustration and revisualising it in 3D Animation. In essence this meant creating a multi-scale, fully animated world that describes the process of the modern mine from pit to port. The challenge was to keep a highly treated CGI animated look and still be able to transition into real footage and then back again into the animated world.
Agency: Marcel Sydney
Agency Producer: Simon Davis
Stills image reference: Jason Solo @ Jacky Winter
Miracle Whip
Miracle Whip
Miami based agency DAVID commissioned photographer Zachary Scott to re-imagine his popular “Old Babies” image series as a starting point for a new campaign advertising the reintroduction of Miracle Whip’s original mayonnaise recipe. EA worked on the original series with Zack & US retoucher Amy Dresser & we were thrilled to work on this new brief.
The kids were cast to fit their specific roles: Lady of the House, RV Granny, Fisherman & Southern Belle. Zack’s production team did an awesome job creating mini environmental narratives for them through propping, backgrounds & wardrobe. EA worked on comping & cleaning up the images & adding the final grade.
Agency: David, Miami
CDs: Antony Kalathara & Russell Dodson
AD: Curtis Caja
Jr. Copywriter: Ian Holmes
Associate Producer: Marina Rodriguez
Photographer: Zachary Scott
Stills Producer: Sluiter Productions
Additional Retouching: Amy Dresser
