Miracle Whip
Miracle Whip
Miami based agency DAVID commissioned photographer Zachary Scott to re-imagine his popular “Old Babies” image series as a starting point for a new campaign advertising the reintroduction of Miracle Whip’s original mayonnaise recipe. EA worked on the original series with Zack & US retoucher Amy Dresser & we were thrilled to work on this new brief.
The kids were cast to fit their specific roles: Lady of the House, RV Granny, Fisherman & Southern Belle. Zack’s production team did an awesome job creating mini environmental narratives for them through propping, backgrounds & wardrobe. EA worked on comping & cleaning up the images & adding the final grade.
Agency: David, Miami
CDs: Antony Kalathara & Russell Dodson
AD: Curtis Caja
Jr. Copywriter: Ian Holmes
Associate Producer: Marina Rodriguez
Photographer: Zachary Scott
Stills Producer: Sluiter Productions
Additional Retouching: Amy Dresser