Samsung QLED 8K TV
Down The Chimney
We wrapped up 2018 creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV.
We created 3 executions - Down The Chimney, Santa Left Behind, Santa Watching.
The images were built completely in CGI with photographic talent meticulously integrated into the scenes!
CGI & Photoshop build for Down The Chimney
Santa Left Behind
CGI & Photoshop build for Santa Left Behind
Santa Watching
Samsung QLED 8K TV
We wrapped up 2018, creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV. The gift you won’t want to give away! Brilliant team effort on a highly crafted campaign with very tight timings. The images were built completely in CGI with photographic talent meticulously integrated into the scenes.
Agency: R/GA New York
Group Creative Director: Nick Pringle
Associate Creative Director: René van Wonderen
Copywriter: Kate Allan
Account Director: Christine Claxton
Executive Producer: Charlie Shipman
Senior Producer: Brittany Graham
Business Affairs: Danielle Small
Creation of all 3 cinemagraphs, Santa left Behind & Down The Chimney Stills: Electric Art
Creation of Santa Watching Stills: Cream Electric Art