Electric Art
EA Promo
Process
Electric Art
“F*ck that looks like some kind of weird landscape” was the comment that turned “the little walnut that could” into a landscape and then back into a walnut again. Ultra real CGI food is part of our staple diet and when Simon Linge’s multicoloured walnut popped up it became the germ of an idea. Like some weird lichen-covered rock (perhaps from another planet) the fascinating ultra-macro-super-Hi-Rez world of realistic CGI food provided us inspiration to create this wistful windblown landscape and Play god yet again.
It’s really worth having a look at these assets separately, particularly the camera that rotates inside the shell of the walnut. Crazy detail.
Tamar Valley Yoghurt TVC
Tamar Valley TVC
Animatic
Tamar Valley Yoghurt TVC
Loved collaborating with Creaytive. Melbourne on our latest TVC project, created completely in CGI.
The Tamar Valley brand design illustration was brought to life with a flowing river and a creamy yoghurt liquid sim waterfall. The results are 100% photo-real with incredible taste appeal!
Client: Lactalis
Agency: Creaytive. Melbourne
ECD: Chris Reay
Creatives: Mark Andrews & Tim Holmes
Account Director: Angel McGregor
Finance & Operations: Viv Ringersma
Sound Design: Peter Kneser
Voice Over Talent: Jessica Tovey @ RMK Management
Voice Over Production: Dan Higson @ Smith & Western Sound
Esri
Cinemagraphs
Forest
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t".
Port
Africa
Subway
Airport
City
Construction
Stills
Builds
Esri
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t". Even prior to COVID-19 a worldwide shoot on this scale wasn’t feasible for this client in terms of timings and budget. CEA were able to utilise CGI, stock and local photography to create each environment, delivering a campaign of seven photo-real stills images and corresponding looping cinemagraphs.
We created FX builds on the Forest, Construction and Port assets that show a quick glimpse into the CGI process. A brilliant team effort from our guys, agency and client, and one of which we are all immensely proud of.
Agency: MAL\FOR GOOD & TBWA\Chiat|Day LA
Assoc. Creative Directors: Kristina Krkljus & Tyler Kirsch - MAL\FOR GOOD
Art Directors: Mark Share & Jason Collins - TBWA
Executive Producer: Dena Moore - TBWA
Art & Print Producer: Whitney Knecht - TBWA
Senior Art Producer: Elisabeth Fried - TBWA
Production Coordinator: Jessie Glenn - TBWA
Photographic elements on City, Port, Subway & Africa: Stephen Stewart.
Photographic elements on Construction & City: Damon Wilder
Forest & Construction Stills: Cream Electric Art
Remaining stills & all motion: Electric Art
Samsung QLED 8K TV
Down The Chimney
We wrapped up 2018 creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV.
We created 3 executions - Down The Chimney, Santa Left Behind, Santa Watching.
The images were built completely in CGI with photographic talent meticulously integrated into the scenes!
CGI & Photoshop build for Down The Chimney
Santa Left Behind
CGI & Photoshop build for Santa Left Behind
Santa Watching
Samsung QLED 8K TV
We wrapped up 2018, creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV. The gift you won’t want to give away! Brilliant team effort on a highly crafted campaign with very tight timings. The images were built completely in CGI with photographic talent meticulously integrated into the scenes.
Agency: R/GA New York
Group Creative Director: Nick Pringle
Associate Creative Director: René van Wonderen
Copywriter: Kate Allan
Account Director: Christine Claxton
Executive Producer: Charlie Shipman
Senior Producer: Brittany Graham
Business Affairs: Danielle Small
Creation of all 3 cinemagraphs, Santa left Behind & Down The Chimney Stills: Electric Art
Creation of Santa Watching Stills: Cream Electric Art
United Airlines Dreamscapes
Intricate photoshop project for the launch of United Airlines Dreamliner flights in Australia.
Surreal dreamscapes that shake up the stereotypical postcard approach to travel shots.
Route 66 Retouching Build
San Francisco Retouching Build
New York Retouching Build
United Airlines Dreamscape
We loved working on this intricate photoshop project for the launch of United Airlines Dreamliner flights in Australia. All retouching and meticulously created from supplied imagery, these dreamscapes were made by a simple twist of perspective and great twists on reality. An immense amount of crafting went into these to make them sit perfectly well together and create this intriguing illusion.
We've had an overwhelmingly positive response to these surreal dreamscapes that shake up the stereotypical postcard approach to travel shots. Hats off to all involved, one of those campaigns that will look beautiful in years to come.
Agency: mcgarrybowen New York
Creative Director: Cameron Hearne
Photography: Supplied. Golf Course & New York shots by Jeffrey Milstein
Talent Photography: Stephen Stewart
Retouching: Cream Electric Art
IMAX
EA were comissioned to create 3 executions, The Storm, Dog Fight & Exploration for this huge global IMAX print & motion campaign.
THE STORM
FX Build
The campaign commissioned by TBWA\Chiat\Day LA is IMAX’s largest brand campaign ever!
DOG FIGHT
FX Build
EXPLORATION
IMAX
So proud of the huge team effort behind this global IMAX print & motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.
For the 3 executions, The Storm, Dog Fight & Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth & hurricane in CGI comping them with live footage & applying extra atmos & a cinematic grade.
The brief called for looping, epic, immersive cinemagraphs & we were happy to deliver.
Agency President: Erin Riley
CCO: Renato Fernandez
CD: Jason Karley
Senior Art Director: Stephen Lum
Senior Copywriter: Liz Cartwright
Director of Design: Mark Sloan
Designer: Robbie Reynolds
Management Supervisor: Teddy Notari
Global Brand Lead: Nicole Rowett
Account Executive: Erin Woods
Director of Business Affairs: Robin Rossi
Senior Strategist: Corianda Dimes
Planning Director: Anita Schillhorn
Executive Producer: Hashi Clark
Sound Design: Lime Studios
Coprice
Coprice
Gorgeous campaign for nutritionally balanced stock feed, CopRice.
The feedbags and see saw were created in CGI and comped into the quintessential Aussie landscapes. We once put a giraffe up a tree, so a cow and a sheep on a see saw seemed do-able!
Agency: JWL Marketing & Communications
Account Director: Jim Lindsay
Creative Director: Peter Ryan
Photographer: Ted Blore
Leinenkugel’s
“EA went above and beyond in delivering our vision. They were collaborative and incredibly easy to work with even with a tight timeline.
Talent wise they are as good as there is. I look forward to continuing to work with them on future projects.”
Matt Miller Associate CD, Venables Bell & Partners
“We partnered with Electric Art to launch our “Welcome to the Leinie Side" campaign for Leinenkugel’s beer.
It was an ambitiously complex visual world mixing idyllic lake scenes, beer, and subtle “Easter egg” gags.
The execution would require a mixture of original photography, 3D rendering and meticulously (and affordably!) sourced stock photography.
Initially, MillerCoors had concerns about us partnering with a shop on the other side of the globe. Would work flow suffer?
Would quality of work suffer? Not a chance. Electric Art is at the pinnacle of the game.
They were collaborative, good spirited and insanely creative. They delivered on time, each time.
Electric Art rocks, and I can’t wait for the next opportunity for them to make my work better.”
Cris Logan Design Director, Venables Bell & Partners
Looping Cinemagraph
Photoshop Build
Leinenkugel’s
We were super excited to work on this extensive print & OOH campaign for Molsen Coors brand Leinenkugel’s via Venables Bell & Partners. The brief required a highly crafted & slightly pushed look, with an emphasis on taste & flavour appeal. We worked to tight timings over Christmas & New Year with an awesome & talented team. Stephen Stewart brought all his photographic skills to the project creating & shooting a stunning flowing lake with floating fruit & leaves in our EA studio. Stephen also shot the beautifully lit heroic spritzed beer & bottle shots. We sourced a huge range of background stock, utilised components from our EA Image Library & composited the elements together to create five hero images with various adapts. An amazing effort by all involved led to a very happy client. The CEO of MillersCoors said they were some of the best looking ads he’d ever seen. We loved them so much we created a looping cinemagraph!
Venables Bell & Partners came back to us to create a second round of deliverables. We collaborated again with Stephen Stewart who created another water set in studio & designed the lighting so that all the elements would come together seamlessly in retouching. He beautifully captured the spritzed & iced bottles, honeycomb & hops, plus the water surfaces including reflections & splashes. Metallic labels were printed in the US for the new products & sent over for us to spritz, ice & shoot here on set. The honeycomb itself was delicious, really sticky & rather complicated to shoot. Multiple options of both the hops & the honey were shot by Stephen on different angles to match the initial mockups & comped together. The hops were flown in from SA, fascinating to know what the hops in your beer actually looks like! The backgrounds, characters in the canoes & honey bee's were created using a mix of stock & EA Library imagery.
Agency: Venables Bell & Partners San Francisco
Associate Creative Director: Matt Miller
Design Director: Cris Logan
Art Director: Cody Pate
Agency Art Producer: Renee Hodges & Marissa Serritella
Photographer: Stephen Stewart
Models/FX: Mark Guffogg
Clorox Scentiva
Clorox Scentiva
EA’s brief was to create stock photography landscape/seascape backgrounds using the supplied label imagery as a base & then photoshop the pack back into the overall scenes, blending it all perfectly. We sourced all of the additional stock imagery required & provided the photoshop magic. The wipe on the actual ad is scratch-and-sniff scented! Cool project, great team.
Agency: DDB San Francisco
Creative Director: Samantha Brown
Art Director: Tufan Guzelogu
Kidney Highway
Kidney Highway
This was pretty much a dream job for our CGI team. Beautiful concept plus a lovely collaborative agency & client. We created the print first, then went on to develop the assets further into an animation. Our brief was to create a sense of mystery & intrigue, cheating perspective & keeping the overall animation very atmospheric & ethereal. Created completely in CGI, the road, concrete & metallic textures had to be realistic & aesthetically beautiful with strong back lighting to add drama. The CGI clouds needed to interact with the highway to give a sense of atmosphere, scale & space. EA supplied a CAD file of the print piece so it could be 3D printed to create an aluminium & fabric sculpture. This mega 3D kidney highway was used alongside the animation at a medical convention.
Agency: Link 9
Creative Director: Chris Mears
Senior Art Buyer: Mitch Tepper